CASE STUDY
How we helped Alain Afflelou drive their continuous learning strategy
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September 16, 2026
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Did you know that how you organize your course modules can be as important as the content you put in them? Interleaved learning —known as interleaving— is a cognitive technique backed by decades of research that proves exactly that: mixing related topics within the same learning session significantly improves long-term retention compared to conventional practice.
In this article you’ll discover what interleaving is, why it works at a neurological level, how to apply it when designing your e-learning courses, and — most importantly — when not to use it. Because, as you’ll see, the key isn’t applying it all the time, but knowing exactly when it makes the difference.
Interleaved learning is an instructional design strategy that involves alternating the practice of different topics or skills within the same session, instead of fully exhausting one topic before moving to the next.
The traditional way of structuring courses follows a blocked practice pattern: first module A is covered in full, then module B, then module C. The resulting pattern is AAABBBCCC.
Interleaving proposes the opposite: distributing practice sessions so that topics alternate with each other. The resulting pattern is ABCABCABC.
Although it might seem like a minor change, the effects on retention are substantial. Researchers Elizabeth Bjork and Robert Bjork from the University of California (UCLA) have spent decades studying this effect and documenting how interleaved practice produces consistent advantages in delayed assessments, even when learners feel like they’re learning more slowly during the process.
In the context of corporate instructional design, this means rethinking the architecture of learning pathways: it’s not about adding more content, but organizing existing content more intelligently.
The comparison between interleaving and blocked practice is one of the most studied topics in applied educational psychology. The results are consistent: interleaved practice outperforms blocked practice in retention and transfer, especially when assessed some time after training.
| Dimension | Blocked practice | Interleaved learning |
|---|---|---|
| Long-term retention | Moderate — decays quickly | High — consolidates better in long-term memory |
| Transfer to new situations | Low — the learner applies mechanically | High — the learner learns when and how to apply each skill |
| Feeling during learning | Easy and smooth — creates an illusion of mastery | More perceived effort — "desirable difficulty" |
| Performance on immediate assessments | Higher | Slightly lower |
| Performance on delayed assessments (weeks) | Lower | Significantly higher |
Researcher Doug Rohrer (University of South Florida) showed in multiple studies that students who practiced math with interleaving consistently outperformed those who used blocked practice on assessments taken a week later — and their advantage grew over time, rather than shrinking.
A study by Kornell and Bjork (2008) involving paintings showed that learners who viewed works by different artists in an interleaved way correctly identified each artist’s style twice as often as those who viewed them in blocks.
From a corporate training perspective, this has direct implications: if you structure your sales onboarding program by fully exhausting each module before moving to the next, your new reps will seem prepared by the end of the course, but will struggle to apply their knowledge flexibly in real situations. Interleaving solves exactly that problem.
The mechanism that explains the effectiveness of interleaved learning has a name: desirable difficulty, a concept introduced by Robert Bjork to describe learning manipulations that make short-term performance harder but improve long-term retention and transfer.
When a learner practices a topic in a blocked way, the answer is already sitting in working memory: they just have to repeat it. There’s no real active retrieval. When topics are interleaved, every time the learner returns to a topic, they have to retrieve it from long-term memory. That act of active retrieval is what strengthens the memory trace.
From a neuroscience standpoint, interleaving activates the dorsolateral prefrontal cortex, the region linked to cognitive flexibility, executive control and task switching. In practical terms, training with interleaving builds the learner’s ability to distinguish between situations and select the right strategy for each one —exactly what Bloom’s Taxonomy describes as application and analysis, the higher cognitive levels.
This effect has even been documented for implicit learning: research published by the National Institutes of Health (2021) showed that participants who weren’t even aware they were learning sequences showed better retention and transfer with interleaving than with blocked practice.
One of the most common mistakes when adopting interleaving is treating it as a cure-all. Evidence shows it works differently depending on the type of content and the learner’s prior knowledge.
This is the critical perspective that sets the expert instructional designer apart from someone who applies trendy techniques without judgment. If you want to dig deeper into how to structure reinforcement activities in your courses, you can combine interleaving with other deliberate practice strategies.
Moving from theory to practice is the real challenge. These five strategies are designed for L&D teams working with authoring tools and LMS platforms in corporate environments.
Instead of organizing the pathway as Module 1 → Module 2 → Module 3 in closed blocks, design the flow so learners return to earlier topics in new contexts. For example, in a sales program: session 1 (prospecting + basic objection handling), session 2 (closing + advanced prospecting), session 3 (complex objections + closing in difficult situations). This also fits with the principles of a good course outline: the course structure is part of the learning itself.
Instead of grouping all multiple-choice questions together and then all decision scenarios, alternate between question types throughout the module. This forces learners to activate different response strategies and avoids the fluency illusion. You can expand on this idea in our article on elearning assessment.
Design modules to include explicit references to concepts from earlier modules, applied to new situations. If module 2 introduces a new concept, include an exercise in it that also applies the concept from module 1 in a different scenario. This isn’t repetition for repetition’s sake: it’s active retrieval in a varied context.
Branching scenarios are a natural way to implement interleaving: the learner faces a situation that may require applying skills from different modules at the same time. The context of the scenario, not the module they’re in, determines what they need to apply. This exactly replicates the dynamics of a real work situation.
Interleaving and spaced repetition are complementary. While the first structures what is practiced in each session, the second determines when it’s practiced again. An LMS with automated spaced review can schedule practice reminders for interleaved skills days or weeks after the initial training, maximizing the consolidation effect. This connects directly with what we cover in our guide on microlearning: short pills are the ideal format for this type of distributed review.
Implementing interleaving isn’t just a pedagogical decision: it’s also a design decision that affects how you build and organize your courses from the start.
At the planning level, it means mapping the dependencies between skills before designing modules. You can’t interleave topics you haven’t previously identified as related. This reinforces the importance of good task analysis during the instructional design phase.
At the sequencing level, it requires breaking the usual linear logic: instead of asking “what logically comes next?”, the key question becomes “what related skill could be practiced here to generate the cognitive contrast needed?”
At the tooling level, you need a platform that allows non-linear learning paths or makes it easy to configure pathways with scheduled revisits. Tools like isEazy Author let you structure content into independent modules that can be reordered and combined into specific pathways, making it much easier to implement interleaving in a corporate environment. Once the content is created, an LMS like isEazy LMS lets you assign pathways in a personalized way and schedule reviews based on each learner’s progress.
Alain Afflelou is a representative example of how a company with a wide distribution network can transform its continuous training model when content is structured with solid pedagogical criteria. With isEazy, the chain implemented training pathways that let its teams work on product and customer service skills in a distributed way over time, instead of concentrating them into one-off training days.
Discover how they did it →
The growing popularity of interleaving has also led to some incorrect applications. Here are the four most common mistakes to avoid:
Interleaving works because it forces the learner to discriminate between similar strategies. If the interleaved topics have no relationship to each other, there’s no cognitive contrast: there’s simply overload. Interleaving “contract negotiation” with “using video conferencing tools” in the same module provides no pedagogical benefit.
Learners with no prior knowledge first need to build a basic schema of the topic. If interleaving is introduced too soon, the cognitive load can be so high that it blocks learning instead of reinforcing it. The right sequence is: minimum blocked practice to acquire the schema → interleaving to consolidate and transfer.
When learners don’t understand why the course “jumps” between topics, they tend to interpret it as poor design or a lack of coherence. This creates resistance and dropout. Briefly explaining at the start of the program that the methodology is intentional —and why it improves learning— significantly increases adherence. Learners’ attention span also improves when they understand the purpose of the effort being asked of them.
Interleaving is not the same as splitting content into short pills. Microlearning refers to the format and length of units; interleaving refers to the order in which they’re practiced. They’re complementary strategies, not synonyms. A common mistake is thinking that simply fragmenting modules already creates the interleaving effect. Without the intentional alternation between related topics, the effect doesn’t happen.
Interleaving doesn’t require any specific technology to implement at a basic level: it can simply be applied by reordering modules in the pathway. However, to take full advantage of its potential, it helps to have tools that support three key capabilities:
If you want to explore in detail how to build the complete structure of a training program from scratch, our guide to creating an online course covers end-to-end planning, perfectly complementing what we’ve covered here on methodology.
Most L&D teams spend the bulk of their effort on what to teach: which content to include, how to write it, which resources to add. Interleaved learning reminds us that how practice is structured can have as much or more impact on real results as the content itself.
It’s not about adding more, but about reorganizing more intelligently. A training program that applies interleaving with judgment —knowing when to use it and when not to, telling learners about it, combining it with spaced repetition— produces more flexible learners who retain more and are able to apply what they’ve learned in situations the course didn’t explicitly anticipate.
That is, ultimately, what defines high-impact corporate training. And it’s exactly the kind of training you can design and deliver with isEazy Author: an authoring tool that lets you structure content into independent modules, configure custom learning pathways and create interactive courses that go far beyond click-next. If you want to see it in action, request a free demo.
Interleaving works best when the content is related and can easily be confused with each other. It’s very effective for conceptual, procedural, and problem-solving skills, such as sales, customer service, compliance, or leadership. However, it isn’t the optimal strategy for everything: if the learner is acquiring a completely new skill from scratch, it’s best to start with blocked practice until they reach a minimum level of competence, and only then introduce interleaving. It’s also not ideal for very specific motor skills, where sequential repetition is key to automating the movement.
Research suggests that two to four topics is the optimal range for most adult learners. Interleaving too many topics at once can raise cognitive load to a counterproductive point, especially if learners have no prior knowledge of any of them. A good practice is to start with two interleaved topics, assess the level of understanding, and gradually expand to three or four if the course design and audience allow it. In corporate training environments, it’s most common to interleave modules within the same subject program: for example, negotiation skills, objection handling, and closing techniques within a sales course.
The effect of interleaved learning isn’t immediate, and that’s precisely what makes it valuable. During training, learners practicing with interleaving often feel like they’re learning more slowly than with blocked practice. However, delayed assessments — carried out days or weeks later — consistently show that interleaved groups retain significantly more. Studies such as Rohrer and Taylor’s (2007) showed that the advantages of interleaving are especially pronounced in assessments taken between one week and one month after training. For corporate training, this means the real results are seen in on-the-job application, not in immediate post-course metrics.
No, they’re complementary but distinct strategies. Spaced repetition distributes practice of the same content over time with increasing intervals. Microlearning breaks content into short pills to make it easier to consume and hold attention. Interleaved learning, on the other hand, mixes different topics or skills within the same learning session. All three can be combined: an optimal program could use microlearning to format content, interleaving to structure the order of modules within each session, and spaced repetition to schedule when to practice each skill again.
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