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CASE STUDY

Pepco’s expansion challenge: effective training powered by AI

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About Pepco

Pepco is a retail and fashion chain with more than 4,000 stores across 18 countries. Since its founding in 2004, it has become a leading international chain, offering customers the best shopping options and access to all the products they need in their daily lives.

As part of its expansion plan, Pepco Iberia set a target of opening an average of three new stores per week and entering four new countries over the course of three years. To achieve this, they required new e-learning tools that would enable them to meet the training needs of an increasingly large and diverse workforce.

This meant updating and improving their learning process to support a wide range of professionals, both in the office and at the point of sale. In this way, they could provide employees with the knowledge needed to carry out their daily tasks effectively, while delivering a consistent customer experience tailored to the realities of each market.

 

The Pepco Team

Roberto Germán, Human Resources Director; Germán Rodríguez, Training Manager and HR Operations Project Manager; and Hossa Agzanay, Training and HR Project Manager, share their experience with isEazy and explain how, thanks to the Artificial Intelligence integrated into its tools, they have radically transformed the efficiency, personalization, and speed of deployment of their corporate training.

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Founded

2004

Sector

Fashion and Retail

Scope

Europe

Workforce

3,000+ employees

Technology

isEazy Author e isEazy LMS

Autor

Roberto Germán

HR Director

Pepco Iberia

Autor

Hossa Agzanay

Responsible for Training and HR projects.

Pepco Iberia

Autor

Germán Rodríguez

Training Manager and HR Operations Project Manager

Pepco

NEED

Continuous training for a growing team

 

Pepco Iberia’s strong growth in recent years required the company to update and enhance its corporate training processes, ensuring that learning could adapt to a diverse and expanding workforce. At the same time, they needed training materials that reflected the realities of new markets and the ongoing evolution of their operating model.

 

“We were at a time of intense growth and transformation, rapidly increasing in size while updating and redesigning procedures and systems. We needed a training tool that could respond to constantly changing learning needs, and do so in a practical, accessible, and fast way.” Roberto Germán, HR Director at Pepco Iberia.

 

As a result, they were looking for a training platform that was agile and flexible enough to manage team learning, and that would provide them with the key resources to improve daily performance. Additionally, the company needed to create specific, customized e-learning courses to ensure that all employees—regardless of their role or location—received the appropriate training.

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“We needed a new Store Manager in Germany to receive the same training as one in Romania, but tailored to their language, context, and local regulations.”

Profesional

Germán Rodríguez

Training Manager and HR Operations Project Manager

Pepco

SOLUTION

isEazy Author and isEazy LMS: Tools for efficient and personalized training

Implementing isEazy LMS and isEazy Author has allowed Pepco Iberia to achieve a new level of autonomy in its training management:

isEazy LMS

 
This platform enables Pepco Iberia to manage employee training in a comprehensive way, keeping teams up to date with all the content they need for their daily work. Its personalization features have been essential for designing tailored learning paths for each professional profile.

 

“With the isEazy LMS learning platform, we have finally become the true owners of our training. We can now keep our employees up to date with all the training content and information they need to carry out their day-to-day responsibilities.”
Germán Rodríguez, Training Manager & HR Operations Project Manager at Pepco.

 

This makes it possible to create a unique learning experience tailored to the characteristics of each department, role, or language. Whether employees work in stores or at the office, the platform adapts content to their specific needs, improving the overall effectiveness of the training process.

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isEazy Author

 

This AI-powered authoring tool makes it easy to create interactive e-learning courses in minutes, allowing multiple authors to work on content simultaneously, even offline.

 

In addition, it enables teams to create, translate, and update content quickly and effectively, while allowing multiple authors to collaborate on the same content at the same time.

  • Central teams create and translate content using AI, ensuring consistency and alignment with global standards.
  • Local teams review, adapt, and certify content before launch, working in continuous coordination with the central team.
  • Everything happens within an environment that enables rapid training updates and deployment, maintaining cross-country collaboration and brand consistency.
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“Thanks to isEazy Author, we have been able to achieve our goal of creating specific e-learning courses with exclusive, 100% customized content. Its learning curve is so intuitive that you can go from beginner to expert in just a few hours of use.”

Profesional

Hossa Agzanay

Training & HR Project Manager

Pepco Iberia

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RESULTS

Improved completion rates and greater efficiency in training management

Since implementing isEazy Author and isEazy LMS, Pepco Iberia has experienced significant improvements in its training process, including an increase in course completion rates from 27% to nearly 84%.

But that’s not all. Training project management is now faster and more efficient, reducing the time spent preparing follow-up reports by 70%. Meanwhile, the content created with the authoring tool has enabled them to further enhance each employee’s learning experience, as well as their productivity and autonomy.

Operational and business impact:

  • Scaled deployment speed: the ability to open between 5 and 6 new stores in a single week with fully trained teams.
  • Direct impact on sales: achieving double-digit growth in results.
  • Accelerated knowledge flow: know-how from mature markets is transferred to new countries almost immediately.

Cultural transformation:

  • More autonomous and engaged local teams in the training process, shifting from being mere translators to becoming co-creators.
  • A central team with greater management capacity, agility, and control to ensure brand consistency.
  • Training has evolved from being a reactive process to becoming a strategic growth driver, aligned with Pepco’s international expansion.

RESULTS

Improved course completion rates and training management efficiency

Since implementing isEazy Author and isEazy LMS, Pepco Iberia has seen significant improvements in its training processes, including an increase in course completion rates from 27% to nearly 84%. But that’s not all – managing the training project is now faster and more effective, reducing the time spent on progress reports by 70%. The content created through the authoring tool has further enhanced the training experience for each employee, boosting their productivity and autonomy.

Improvement in completion rate and training management efficiency

+57%

increase in course completion rate

70%

improvement in the management of each training project.

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“We are truly happy with the results. So much so that, although our use of isEazy tools is currently limited to Spain and Portugal, we plan to expand them to other countries, creating unique training paths that will help us develop the full potential of all our collaborators.”

Profesional

Roberto Germán

Human Resources Manager

Pepco Iberia

Would you like to see these results in your own company?

Discover the tools that can transform your e-learning and corporate development. Choose the perfect software for you, or combine them for even more extraordinary results…

  • Create courses in minutes with AI — no technical knowledge required — with isEazy Author.
  • Manage content production efficiently and centrally with isEazy Factory.
  • Enhance skills development through isEazy Skills, the most comprehensive catalog of power skills courses.
  • Enjoy isEazy LMS, the next-generation e-learning platform.
  • Increase employee participation and engagement with the isEazy Engage training app.
  • Train your professionals while they have fun with isEazy Game.
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