Increasing engagement with Shiseido's training through a social, gamified app
With 147 years of history, Shiseido is one of the pioneering companies in the cosmetics sector, fusing Japanese tradition and cutting-edge science to create products that reflect its passion for beauty and nature. For Shiseido, success goes beyond business growth – it’s also a matter of trust and commitment to its customers. This approach has led the company to pursue a training style that can be of real, practical benefit to its professionals in their day-to-day work
thereby improving customer experience.
However, with such an extensive and diverse network of collaborators, the company needed a digital solution that could facilitate easy access to training as well as keep the entire team connected. Shiseido turned to isEazy Engage to transform its learning and forge a strong, continuous connection with its employees. Key company figures tell the story in their own words:
Antonio Rosique
SMI & Senior National Trainer
Antonio Serrano
Trainer & make-up artist
Founded
1872
Sector
Cosmetics
Technology
isEazy Engage
Rearch
120+ countries
Scale
46.000 employees
- CHALLENGE
Provide continuous, centralized training to support a global team
and scattered across many locations; has led it to pursue more innovative, digital training tools – ones which allow professionals at its points of sale to train at any time or place.
“We thought it was necessary to enrich our usual training, with learning that could accompany our employees in their day-to-day work. And with more innovative and digital tools that would facilitate contact with beauty advisors, when training in the classroom is no longer possible.”
Consuelo Mohedano. Director of training and education.
- SOLUTION
A 100% gamified and social app
adapted to their needs
To overcome these challenges, Shiseido turned to isEazy Engage to implement training tailored to its needs. With the help of the most cutting-edge technology, they’ve managed to implement a social, gamified app
which centralizes the company’s entire body of corporate knowledge, condensing it into bite-sized content pills for their team to consume at any time or place.
Antonio Rosique. SMI & Senior National Trainer.
- THE RESULT
90%+ knowledge retention and 1K challenges completed
Since implementing isEazy Engage, Shiseido has achieved outstanding results in its training program:
- Increased knowledge retention
The combination of training and gamification has allowed Shiseido to achieve a knowledge retention rate of over 90%, improving employees’ ability to remember and apply everything they’ve learned at their point of sale.
- Enhanced engagement
Participation in the courses has been impressive, with employees demonstrating a high level of commitment and overcoming the ‘1,000 challenges played’ benchmark. And all this, despite the fact that the training is completely voluntary.
- Greater reach
Thanks to these digital tools, Shiseido has been able to train its different profiles effectively regardless of geographical barriers, ensuring that learning reaches each employee, wherever they are.
For all these reasons, Shiseido will once again rely on isEazy for training in its new line of makeup products, hoping to replicate the success of the project in other countries in Europe, and even Russia.
You too can transform the way your team learns and grows
- Access the most innovative tools and technology in the L&D industry.
- Improve efficiency and productivity in your team.
- Offer your professionals continuous training wherever and whenever they need it.
- Multiply engagement with your training through gamification and the most addictive resources.
What are you waiting for?
