An AI-native solution, trained on pedagogical models and designed to give every professional what they need, right when they need it.
CASE STUDY
Bridgestone, a Japanese multinational and global leader in tire manufacturing, has more than 140,000 employees and a presence in 24 countries across Latin America. In the region, its network includes more than 2,100 points of sale, which presents a key challenge: delivering operations, corporate knowledge, and training in an agile, consistent, and measurable way across a large, decentralized network.
To address this need, Bridgestone chose isEazy Engage as an innovative and flexible app capable of connecting headquarters with points of sale in real time, bringing technical, sales, and product training directly into the flow of work.
Genaro Jiménez, Trademarketing Manager at Bridgestone, and Berenice Martínez, Head of Training and Engagement at Bridgestone, share their experience and why the company has decided to replicate the project in other Latin American countries, such as Costa Rica, Colombia, and Ecuador.
Foundation
1931
Region
North Latin America
Workforce
+140,000
Technology
isEazy Engage
Genaro Jiménez
Trade Marketing Manager
Bridgestone
Berenice Martínez
Head of Training and Engagement
Bridgestone
NEED
Bridgestone needed a solution that would allow it to centralize tasks, communication, and onboarding, ensuring that distributors, sales consultants, and its more than 2,100 points of sale were aligned on processes, campaigns, launches, and best practices.
The goal was not only to maintain a consistent corporate culture and standardized operations across all its locations, but also to improve onboarding through actionable, mobile-accessible content designed to enhance the sales performance of distributors across Mexico, Central America, Colombia, Costa Rica, and Ecuador.
“We needed to centralize the management and rollout of campaigns and onboarding processes while ensuring consistent quality across the board. We found isEazy to be a reliable and responsive provider, and today we want to continue expanding the adoption of the app across all our markets in Latin America.”
Berenice Martínez
Head of Training and Engagement
Bridgestone
SOLUTION
To address these challenges, Bridgestone implemented isEazy Engage, an app designed to connect headquarters with points of sale and manage tasks, communication, and onboarding. This gives its teams access to all corporate knowledge directly from their own mobile devices.
With isEazy Engage, Bridgestone has created a digital ecosystem that enables:
Standardize in-store operations
Aligning processes, campaigns, launches, and best practices. By connecting headquarters and points of sale in real time, the app strengthens corporate culture, communication, and knowledge.
Improving Business Performance
Thanks to actionable, high-value content for distributors. This allows Bridgestone to deploy operations and teams quickly, consistently, and scalably across Latin America.
Provide on-the-go training at the point of sale
With technical, sales, and product training integrated into the actual flow of work. These are high-impact microlearning content pieces that improve team specialization and raise the quality of customer care and service at points of sale.
Gamification and personalized incentives
Including game-based dynamics allows users to compete with one another, earn points, and redeem them for rewards, increasing their motivation and commitment to training. This incentive-based approach has generated high participation and engagement.
“With isEazy Engage, we now have a platform that offers high-impact microcontent, making team training more efficient and engaging. It enhances their technical expertise, helping improve customer service and support. And all this comes in an innovative app designed especially for them.”
Genaro Jiménez
Trade Marketing Manager
Bridgestone
RESULTS
Bridgestone’s project with isEazy Engage has made it possible to centralize operations and training strategy with greater global consistency.
Key results include:
In just 4 months, the first implementation phase in Mexico exceeded usage expectations, with rapid adoption across the distributor network.
And more than half of the distributor network reached a specialized level in Bridgestone products.
In addition to improving international and cross-functional scalability across the business, achieving greater consistency in point-of-sale execution.
Bridgestone will continue expanding the adoption of isEazy Engage across Latin America to consolidate a measurable, scalable, and connected training model tied to daily operations, driving value-based selling and strengthening performance at points of sale.
“With isEazy Engage, we are not only meeting the objectives we set, but also transforming our industry. And although the app is designed especially for use by external staff, our own employees are asking us for the tool as a continuous training and onboarding program for new hires.”
Genaro Jiménez
Trade Marketing Manager
Bridgestone
Can you imagine a tool capable of connecting and aligning all your teams, wherever they are?
With isEazy Engage, you can centralize operations and tasks, communication, and onboarding in a single app, boost training with mobile and gamified content, and measure the impact of your strategy in real time.
All from the palm of your hand.
Training: Make Their Day-to-Day Life Easier with the Best Content
Build a more skilled and efficient team, and reduce turnover and onboarding issues with agile and engaging training.
Operations: Connect with everyone instantly
Launch your own communication channel—simple and informal. Keep your frontline staff up to date on everything happening in your business.
Operations: Easily monitor your teams and tasks
Make sure your team can carry out and complete their daily tasks effortlessly. Align all of your company-owned and franchised locations.
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