An AI-native solution, trained on pedagogical models and designed to give every professional what they need, right when they need it.
CASE STUDY
Clarel is a retail chain specializing in beauty, personal care, and wellness, with more than 1,000 stores across Spain and 3,000 employees. Its main challenges included high employee turnover across stores and the transformation of its business model from self-service to a product- and customer-centric approach. To address these challenges, Clarel needed to deliver a consistent experience across all its stores and ensure that its entire sales team had expert knowledge of its product catalog.
The company was looking for a tool that would enable its headquarters and stores to stay aligned in an agile and intuitive way, while supporting a large and geographically dispersed workforce. It also needed to be able to implement the solution easily and simultaneously across all its stores.
Carlos Ramos Alcalde, Head of Talent & Culture at Clarel, and Elena Zurita Sánchez, Talent Specialist, share their experience with isEazy Engage and explain how the app has enabled them to roll out their entire retail strategy while improving employee and customer engagement in record time.
Founded
2013
Sector
Beauty, Personal Care, and Wellness
Scope
1,000+ stores in Spain
Workforce
3,000+ employees
Technology
isEazy Engage
Carlos Ramos Alcalde
Head of Talent & Culture
Clarel
Elena Zurita Sánchez
Talent Technician
Clarel
NEED
Clarel was transforming its business model to make it more product- and customer-centric. To achieve this, the company needed a solution that was easy to implement, intuitive for employees, and useful for day-to-day store operations.
However, Clarel faced several major challenges: a geographically dispersed workforce, a wide variety of employee profiles, and limited time to implement an effective solution. That is why the company needed an intuitive, user-friendly tool for frontline teams that could centralize direct internal communication, daily operations, and on-the-job training.
“Our biggest challenge was turning our entire sales team into experts on our product catalog, especially our private label products.”
Carlos Ramos
Head of Talent & Culture
Clarel
SOLUTION
To overcome these challenges, Clarel implemented isEazy Engage, a training app designed to deliver interactive, personalized content that is accessible to everyone. “isEazy Engage has truly revolutionized the way we develop our teams’ skills.” Among its key features, Clarel highlights:
Operational
The app allows teams to access procedures, documentation, and key content from their mobile devices, anytime and anywhere, to support their daily work in stores.
Thanks to its agile format, based on microcontent and quick-reference resources, employees can find answers exactly when they need them, stay up to date with operational changes, and immediately apply the information at the point of sale.
Communication
The tool keeps the entire workforce connected and informed through a single environment. It enables the company to share news, campaigns, product launches, and corporate messages quickly and directly, with easy mobile access. This supports more agile communication between the company and its store teams, ensuring that relevant information reaches everyone.
Gamification
Gamification has also played a key role in assessing learning and sustaining employee interest. Through challenges and games, Clarel has been able to identify high-potential employees, easily evaluate results, and significantly increase team engagement and motivation.
Customized Training
The ability to easily create and share customized content aligned with the brand’s objectives has helped Clarel ensure that its employees have an in-depth understanding of product features and how to use them.
“isEazy Engage allowed us to do something that was previously almost impossible with 3,000 people across 1,000 stores: identify hidden talent. These were people who, in their day-to-day work, might not have been visible to headquarters, but the data clearly showed, “Here’s someone with enormous potential,” and so we created a group of internal influencers”
Carlos Ramos
Head of Talent & Culture
Clarel
RESULTS
Since implementing isEazy Engage, Clarel has seen significant improvements in in-store performance and has successfully rolled out the solution across its entire store network.
“At Clarel, we don’t just implement an app. We implement a way of working together—an ongoing dialogue between headquarters and each store. And when that happens—when 3,000 people feel connected, feel they have a voice, and feel they’re learning every day—that’s no longer just technology. That’s culture.”
Carlos Ramos
Head of Talent & Culture
Clarel
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