Fondo

CASE STUDY

How Clarel Coordinates More Than 1,000 Points of Sale in Terms of Culture and Operations, in Real Time

Imagen

About Clarel

Clarel is a retail chain specializing in beauty, personal care, and wellness, with more than 1,000 stores across Spain and 3,000 employees. Its main challenges included high employee turnover across stores and the transformation of its business model from self-service to a product- and customer-centric approach. To address these challenges, Clarel needed to deliver a consistent experience across all its stores and ensure that its entire sales team had expert knowledge of its product catalog.

The company was looking for a tool that would enable its headquarters and stores to stay aligned in an agile and intuitive way, while supporting a large and geographically dispersed workforce. It also needed to be able to implement the solution easily and simultaneously across all its stores.
 

The Clarel Team

Carlos Ramos Alcalde, Head of Talent & Culture at Clarel, and Elena Zurita Sánchez, Talent Specialist, share their experience with isEazy Engage and explain how the app has enabled them to roll out their entire retail strategy while improving employee and customer engagement in record time.

logotipo

Founded

2013

Sector

Beauty, Personal Care, and Wellness

Scope

1,000+ stores in Spain

Workforce

3,000+ employees

Technology

isEazy Engage 

Autor

Carlos Ramos Alcalde

Head of Talent & Culture

Clarel

Autor

Elena Zurita Sánchez

Talent Technician

Clarel

NEED

Bringing the company’s culture, values, and operations from headquarters to every store

 

Clarel was transforming its business model to make it more product- and customer-centric. To achieve this, the company needed a solution that was easy to implement, intuitive for employees, and useful for day-to-day store operations.
 
However, Clarel faced several major challenges: a geographically dispersed workforce, a wide variety of employee profiles, and limited time to implement an effective solution. That is why the company needed an intuitive, user-friendly tool for frontline teams that could centralize direct internal communication, daily operations, and on-the-job training.

Imagen

“Our biggest challenge was turning our entire sales team into experts on our product catalog, especially our private label products.”

Profesional

Carlos Ramos

Head of Talent & Culture

Clarel

SOLUTION

isEazy Engage: agile, 100% online training accessible to everyone

To overcome these challenges, Clarel implemented isEazy Engage, a training app designed to deliver interactive, personalized content that is accessible to everyone. “isEazy Engage has truly revolutionized the way we develop our teams’ skills.” Among its key features, Clarel highlights:

Icono

Operational

Icono

Communication

Icono

Gamification

Icono

Customized Training

The app allows teams to access procedures, documentation, and key content from their mobile devices, anytime and anywhere, to support their daily work in stores.

Thanks to its agile format, based on microcontent and quick-reference resources, employees can find answers exactly when they need them, stay up to date with operational changes, and immediately apply the information at the point of sale.

Imagen

The tool keeps the entire workforce connected and informed through a single environment. It enables the company to share news, campaigns, product launches, and corporate messages quickly and directly, with easy mobile access. This supports more agile communication between the company and its store teams, ensuring that relevant information reaches everyone.

Imagen

Gamification has also played a key role in assessing learning and sustaining employee interest. Through challenges and games, Clarel has been able to identify high-potential employees, easily evaluate results, and significantly increase team engagement and motivation.

Imagen

The ability to easily create and share customized content aligned with the brand’s objectives has helped Clarel ensure that its employees have an in-depth understanding of product features and how to use them.

Imagen
Icono

Operational

The app allows teams to access procedures, documentation, and key content from their mobile devices, anytime and anywhere, to support their daily work in stores.

Thanks to its agile format, based on microcontent and quick-reference resources, employees can find answers exactly when they need them, stay up to date with operational changes, and immediately apply the information at the point of sale.

Imagen
Icono

Communication

The tool keeps the entire workforce connected and informed through a single environment. It enables the company to share news, campaigns, product launches, and corporate messages quickly and directly, with easy mobile access. This supports more agile communication between the company and its store teams, ensuring that relevant information reaches everyone.

Imagen
Icono

Gamification

Gamification has also played a key role in assessing learning and sustaining employee interest. Through challenges and games, Clarel has been able to identify high-potential employees, easily evaluate results, and significantly increase team engagement and motivation.

Imagen
Icono

Customized Training

The ability to easily create and share customized content aligned with the brand’s objectives has helped Clarel ensure that its employees have an in-depth understanding of product features and how to use them.

Imagen

“isEazy Engage allowed us to do something that was previously almost impossible with 3,000 people across 1,000 stores: identify hidden talent. These were people who, in their day-to-day work, might not have been visible to headquarters, but the data clearly showed, “Here’s someone with enormous potential,” and so we created a group of internal influencers”

Profesional

Carlos Ramos

Head of Talent & Culture

Clarel

RESULTS

Headquarters and stores connected, 84%+ engagement, and stronger product knowledge

 

Since implementing isEazy Engage, Clarel has seen significant improvements in in-store performance and has successfully rolled out the solution across its entire store network.

  • Greater alignment between headquarters and stores: corporate knowledge is embedded into daily operations, tasks are clear and can be monitored in real time, and onboarding times have been drastically reduced.
  • Higher engagement: training participation has reached 84%, demonstrating the app’s effectiveness in keeping employees engaged and motivated.
  • Improved customer and employee satisfaction scores.
  • Talent identification: the creation of an influencer group has not only helped develop internal talent, but also improved the quality of training content, making it more relevant and relatable for employees.
Imagen

Increased accuracy rate and higher engagement

90%

increase in the success rate

84%

participation rate

Imagen

“At Clarel, we don’t just implement an app. We implement a way of working together—an ongoing dialogue between headquarters and each store. And when that happens—when 3,000 people feel connected, feel they have a voice, and feel they’re learning every day—that’s no longer just technology. That’s culture.”

Profesional

Carlos Ramos

Head of Talent & Culture

Clarel

Would you like to see these results in your own company?

 

Increase your team’s engagement and productivity. Discover how isEazy Engage can transform operations across your organization—all through a single app designed to manage, connect, and train your workforce:

  • Task management within the flow of work: Improve employee productivity by streamlining task and process management within their daily workflow.
  • Knowledge at their fingertips: Give your teams all the information they need, exactly when they need it, to improve performance.
  • Microlearning: Deliver training through short, focused content modules that employees can access anytime, anywhere. These modules are designed to improve knowledge retention and fit around their schedules.
  • Internal communication wherever they are: A two-way, instant communication channel that keeps your teams aligned, informed, and engaged with the company.