WHITEPAPER
How to choose the perfect authoring tool to create amazing e-learning courses?
October 7, 2021
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Are you a trainer or a bore? Every kind of learning has a cost, even e-learning courses. For this reason, at isEazy Author, we want to talk to you about the attention span of e-learning courses and the ideal length of your online training.
Should they be short and concise or long with in-depth information? That decision will depend on your target audience and the context of the course. However, some tips can help you make your e-learning courses as impactful as possible.
It’s estimated that the average time a user spends in a learning session is 15 minutes. This time coincides with the time spent on a website or e-learning course. However, we should clarify that 15 minutes is a long time for a person to visit a web page (usually around 2 minutes).
Indeed, the question has arisen in your mind… What keeps people interested for 6.5 times longer than usual?
If you make sure your online course is the correct length for your target audience, you will achieve the following:
At this point, you are probably wondering: can I keep a learner’s attention with an e-learning course and compete with other formats (video, audio…)?
If you notice, it is curious that just 15 minutes is the length of the average TED Talk, which stipulates that no presentation should last more than 18 minutes.
Also, if you’re a regular viewer of these types of conferences, you’d know that Chris Anderson said at one of these events: “Eighteen minutes is long enough to be serious and short enough to get people’s attention.”
18 minutes is also the time we can squeeze while having a coffee, traveling, or multitasking.
If we analyze other types of e-learning content, we can see that the average time the learner’s session lasts shows many variations. This will depend on the following:
As we have already mentioned, the type of content will keep your learners engaged in your e-learning courses or, on the contrary, completely lose interest. Let’s see the different cases:
When we talk about e-learning training courses, there are some behaviors that your user will have that are directly related to the type of content you will show them during your course.
You must consider the call to action if you are creating mini-videos to include in your e-learning course. What do you want your learners to do? Is it going to help them assimilate the information better?
¡One of the biggest doubts people have when creating e-learning courses is… How can I keep the attention of my students? At isEazy Author, we give you some basic tips you can use:
When it comes to blogging or sharing content on social networks, one of the things that help us attract an audience is a title. The most popular articles are estimated to have a title between 12-18 words. Although it may seem a bit shocking initially, the truth is that this allows you better to convey the topic, purpose, and benefit.
Why don’t you apply this same strategy to your e-learning courses? This way, you will attract more learners who are interested in that topic. For example: If your course is about computer security, you can develop the title by showing some course content: “Phishing attacks are on the rise. We tell you the keys to keep your personal identity safe”.
Can you imagine anything more frustrating than offering information a learner already knows? If this happens in an e-learning course, it will not be relevant or shared. When you structure the contents of your e-learning course, design it thinking about the needs of the learners, always having relevant and useful content in mind.
Nowadays, companies invest a lot of money in creating web pages that respond to the needs of their target audiences, adapting both the design and the content they offer. This is also possible in the e-learning world, using evaluations and assessing the learning level of the students.
Does the session time really correspond to the learning time? If your course has content that does not bring extra value to the learner, it is best to omit it. Phil Crosby argues that “no one can remember more than three points”. And this same concept also applies to e-learning.
How much information can a person receive in 1,5,10,15 minutes? The funny thing is that the more content a learner tries to absorb, the less likely they are to internalize all the points they are learning. It is best to focus your course on the key points. This way, your learner can remember and process knowledge easily. Things you should keep in mind:
Your course must respond to your learners’ needs to maintain the level of attention. In short, try:
Would you like to boost their attention span in your online courses? Try isEazy Author for free and get the most out of your e-learning content – you’ll be amazed by the results!
To start creating courses with isEazy Author, you first need to choose which type of course you want to develop: either classic or express. Then, decide on the style and structure by choosing templates and organizing the content into various modules and topics. isEazy Author has an intuitive interface with features like pre-configured slides, interactive slides, and customization options — making it easy to create courses without any previous programming or design knowledge.
Of course! With isEazy Author, you can quickly and easily integrate avatars into your courses. Simply choose the avatar that best suits your style from our catalog, select their voice, language, and mood, and type in the text you want them to narrate. Then, let the AI take care of the rest. And for even greater customization, ask us to create a custom avatar wearing your company colors, logo or team uniform. We can even design an avatar that looks like a key figure from your organization, so your students can be guided by a familiar face. We take care of the whole process, creating custom corporate characters to store in your catalog and use as many times as you want. Contact us for this special service.
Implementing interactive learning with tools like isEazy Author is a straightforward and efficient process. This tool allows you to create dynamic and immersive courses using pre-designed templates that include interactive elements such as games, simulations, interactive videos, and practical exercises. It also makes it easy to customize content to meet accessibility and branding needs, while adhering to international standards. Thanks to isEazy Author’s intuitive interface, you can design appealing and accessible courses without requiring technical expertise, automating complex processes such as managing colors and typography. This ensures interactive courses are both effective and engaging, offering learners a complete and fulfilling learning experience.
isEazy Author is an intuitive authoring tool that allows users to create interactive online courses and automatically generate an accessible version of the same content. This enables learners to choose how they want to engage with the material, without requiring companies to create separate versions—saving time, reducing costs, and ensuring compliance with accessibility standards.
To apply storytelling effectively, it’s essential to understand your audience, define a clear structure with a protagonist, challenge, and resolution, create emotional connections through context, and utilize visual and interactive resources. But if you want to ensure your course features powerful storytelling without the hassle, it’s easier to leave it to isEazy Factory. We transform your content into engaging courses with visual metaphors and compelling narratives, offering all the necessary services: instructional design, pedagogical consulting, translations, transcriptions, and more. That way, you only need to decide what to teach, and we’ll bring your story to life.
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