Video learning in corporate training: advantages and how to implement it

In the age of digital learning, videos have become an indispensable tool, transforming the way we access knowledge. Through a video, it is possible to present information in a more engaging and consistent way, generating a significant impact on our ability to learn and retain information.  

This trend has found fertile ground on social media. However, it is in the field of online education where it is gaining more and more popularity every day for its ability to simplify complex concepts, make them more digestible through visual explanations and encourage viewer participation. That is why in this post we want to talk to you about video learning. Stick around and find out what it is, its benefits, the different types of learning videos out there, and how to make the most of its potential.  

What is video learning: Understanding its potential 

The use of videos in the field of learning is nothing new. But what began with a classroom full of students gathered around a television and a VHS player, has now become a worldwide phenomenon. Currently 92% of internet users watch a video online every week, explanatory videos, tutorials and educational videos being the most popular among members of the Gen Z. 

In the field of training, video learning is an educational methodology that uses videos as the main teaching tool. It is an approach that combines visual and auditory elements to create a dynamic and engaging learning environment, which facilitates the understanding and retention of information.  

Through videos, students have access to a wealth of educational resources, such as tutorials, hands-on demonstrations, simulations or lectures, allowing them to learn at their own pace, anytime or anywhere.  

Why video-based learning is king: The science behind its effectiveness 

If there is one thing that we training managers often ask ourselves is – how can we capture the attention of students among so many elements competing for their time? To answer this question, it is enough to look at social networks such as YouTube, the largest open platform for audiovisual content and the second most visited website worldwide, with more than 2,500 million active users.  

And these figures are not surprising, as research points to video content having a 95% retention rate compared to just 10% retention for text content. This data highlights the effectiveness of video learning in facilitating deeper and more lasting learning.  

But beyond its effectiveness, video learning offers us other opportunities, such as making content more flexible, adding subtitles and translations into multiple languages to eliminate language barriers and reach a more global audience.  

In addition, the videos can be played as many times as needed, which is useful for adapting learning to different styles and paces. Not to mention the ability of videos to connect people through narrative and emotions, which makes them ideal for capturing interest and maintaining motivation.  

Versatile use of video learning: From classrooms to business training 

Video learning is not limited to virtual classrooms, its scope extends to various areas, proving to be a very versatile educational tool. From formal education to entrepreneurship training and continuing professional development, video-based learning facilitates access to knowledge by adapting to the needs of each context. 

In education, videos have become a support for educators when it comes to sharing complex concepts or conducting practical demonstrations that would be difficult to replicate through traditional teaching methods. Videos are not the ideal complement to enrich lessons, but over time new ways of learning have been generated that bring teachers and students closer together without the need for a physical classroom.  

In business training, video learning has also proven its value. Through videos, companies can coach their teams on a variety of skills, operating procedures, regulatory compliance, and more. In this sense, videos can fulfill two roles: that of being the centerpiece of training, and that of acting as a support tool. Each company must decide how to integrate this methodology into its business training program, but some of the most common uses are the onboarding of new employees, product or service training, and e-learning courses for professional training in various areas.  

Benefits of video-based learning: How to get involved in business training 

This methodology has not only transformed the way companies train their employees, but also offers several advantages that are worth knowing:  

• Scope & flexibility 

One of the main advantages of videos is that they can be accessed at any time. This flexibility allows employees to access training content at their convenience, which is very useful in global enterprises and for deskless workers. In addition, it is the employees who set their own pace of learning, advancing or regressing in those parts of the content that require reinforcement.  

• Consistency  

Through videos, it is guaranteed that all employees, no matter where they are, receive the same information, eliminating variations that may occur, for example, when live instructors are available at each location. This consistency is especially important when it comes to procedures or regulations training, ensuring that all team members are aligned.  

• Resource savings 

Once created, a video can train an unlimited number of employees, no matter their location. This scalability is very beneficial for companies that are in full growth or for those that face high staff turnover.  

• Measurement & analysis 

Through traditional training, the only way to understand employee impact and engagement is through their expressions. Online video learning platforms provide specific data on learner engagement, such as how many watched the video, how much time they spent on it, how many completed it, etc. Thanks to this analytical capability, it is possible to identify the effectiveness of the training and correct possible errors.  

Different types of instructional videos: Examples and best practices 

You already know the full potential of videos and the advantages you can obtain through their use in business training. However, you should still know the different types of didactic videos that you can integrate into your training:  

Talking-Head or talking head videos 

These types of videos usually show an expert on a topic. Although the focus is usually on the speaker, many of them add images, graphics, or any visual element that helps them share information better. A common example of these types of videos are TED talks, lectures, or webinars.  

Screencast or screenshot videos 

Unlike the previous ones, the focus of these videos is on a computer screen, rather than on the speaker. Through them it is possible to show a group of people how to complete a process or carry out a task while it is being performed.  

It’s almost as if people will look over your shoulder at what you do on the computer and although they will mainly look at the screen, in some cases it is possible to include a recording of the face of the person presenting it and it is always advisable to include an audio overlay.  

Animated videos 

These kinds of videos are quite common and ideal for illustrating a concept or a process that is often difficult to explain without visual support. Through animations, it is possible to move users anywhere and show them how to do almost anything. For example, an animated video can show employees the right way to recycle in the office and what happens to materials without having to move them to the recycling plant.  

Microvideos 

One of the favorites for employee training. These are short videos of between 1 and 3 minutes, which provide valuable information on any topic but in a concise and focused way. This format is based on the premise that people have shorter and shorter attention spans, so by dividing a topic into several small videos, more effective learning is achieved.  

However, they are often used in different contexts, from skills training consisting of several modules, to a tutorial on how to book a conference room in the office.  

Interactive videos 

Finally, these types of videos are ideal for giving viewers access to more information so that they can choose what they want to watch or do. While not all interactive videos are created equally, some of them offer links that viewers can visit for more information. Others may offer linked scenes to explore a specific theme.  

3 Steps to leverage video-based learning 

To maximize the benefits of video-based learning, companies should follow a few guidelines:  

1. Create high-quality content 

If you’re implementing video learning as part of your training strategy, it’s important that the quality of the video reflects the company’s seriousness and commitment to training its employees. If you’re going to record yourself with a specialist in the field, invest in good lighting, clear sound, and good editing. This can make all the difference in how content is perceived and absorbed. In addition to this, before production, prepare a script or structure that allows you to navigate through the key points of the formation, without rambling. This ensures that the content is clear and effective.  

If you want to ensure that your video content is of the highest quality, we recommend isEazy Factory, our e-learning content factory. We are experts in creating visually stunning and effective educational projects. We take care of the entire process of creating your courses based on your specific needs and pedagogical objectives so that they not only inform, but also inspire and motivate your employees.  

2. Personalize learning and encourage interactivity 

Customizing your videos to reflect specific company situations, procedures, and examples is very important. But it is also important to add your company’s unique personality through logos, fonts, corporate colors and other elements that transfer your branding and brand values to your training projects. In addition, if you add to these different types of Q&A exercises, drag and drop, fill or match exercises, you will create a much more fun and effective training.  

Don’t know how to do it? With isEazy Author you don’t have to be an expert. We offer you the No. 1 authoring tool on the market for the creation of e-learning courses with multimedia elements such as videos and interactive videos to engage your team in the best training. Create e-learning courses 3x faster with our intuitive interface and powerful AI features that will allow you to multiply your productivity.  

3. Complete your strategy 

To ensure that your video learning strategy reaches its full potential, you need to provide employees with tools and resources that promote the continuous development of skills and competencies. In this sense, isEazy Skills offers you the most complete catalog of courses on the market to improve the results of your training in digital skills and competences. Discover our catalog with more than 540 courses, available in 6 languages and with the most captivating videos and multimedia resources.  

Now you know, simplifying video content creation with isEazy is very easy. Get to know our e-learning tools that are quick to set up and easy to use, which together or separately will take your employee training to the next level.