CASE STUDY
We helped AKRON Group to boost the skills development of its team
October 8, 2024
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In HR, it is essential to have a clear understanding of the terms competencies and skills. These concepts are often used interchangeably, but recognizing their differences can make the difference between finding (or not finding) the perfect candidate for each position.
Competencies and skills are fundamental elements that define a person’s ability to perform effectively, both professionally and personally. Although they are frequently used as synonyms, they represent different concepts that are crucial to understand.
Skills are a person’s ability to carry out a specific task correctly and with ease. They are concrete aptitudes or abilities that can be observed, measured, and developed through education, professional training, or hands-on experience. For example, being able to code in Python, speaking English fluently, or using advanced Excel are specific and measurable skills.
Competencies are an integrated set of knowledge, skills, attitudes, and values that enable a person to perform a function effectively within a specific context. They go beyond knowing how to do something: they involve knowing when, how, and why to apply that knowledge. Competencies represent the ability to mobilize resources in an articulated and effective way to solve complex situations.
Although these three concepts are related, there are important differences that need to be understood:
Capabilities represent the innate or acquired potential a person has to develop a skill or competency. They are latent qualities that have not yet become applicable abilities.
Example: A person may have a capability for logical-mathematical thinking, but they need to develop specific programming skills in order to become a software developer.
Skills are already-developed capabilities that allow a person to execute specific tasks effectively. They focus on practical “know-how.”
Characteristics of skills:
Example: Mastering Adobe Photoshop is a technical skill that can be applied across different companies and projects.
Competencies integrate skills, knowledge, and attitudes to solve complex problems and achieve results in specific contexts. They imply not only knowing how to do something, but knowing when, how, why, and for what purpose.
Characteristics of competencies:
Example: The competency of “team leadership” includes communication skills, knowledge of people management, emotional intelligence, and the ability to adapt leadership style depending on the context and the team’s needs.
CAPABILITY → SKILL → COMPETENCY
| Concept | What is it? | Key differentiator |
|---|---|---|
| Capacity | Potential or aptitude to eventually be able to do something | Doesn’t do it yet, but can learn to do it |
| Skill | Practical abilities to perform a task | Does it (performs the task) |
| Competency | A broader set that includes knowledge, skills, and behaviors | Does it well—with sound judgment, effectively, and aligned with objectives |
To better understand the differences between skills, competencies, and capabilities, let’s consider a unified example that applies to all three concepts:
Do you see the difference? A skill is the specific ability to do one thing; a competency involves not only the technical skill, but also effective application and continuous improvement; and a capability is the innate potential to adapt and learn quickly, enabling constant innovation.
Being able to distinguish between capabilities and competencies is very useful for the HR department, especially when it comes to selecting talent. This makes it possible to look for candidates who, in addition to fitting the role, have the capability or potential to learn everything needed to perform successfully within the company. But what else can it help us with?
This distinction can help us encourage employee movement between roles and support their professional development. In other words, a candidate with the capability to learn what is needed to cover a specific role is a very valuable asset for any organization.
By understanding the difference between skills and competencies, a company can define more precisely the requirements needed for a specific role. It also makes it possible to assess candidates more effectively and set realistic development goals that help build strong teams capable of achieving the organization’s strategic objectives.
That is, each person’s potential to access a job role, develop, and continue growing. By assessing both technical skills and socio-emotional competencies, the HR department can gain a much more complete picture of a candidate’s suitability for a specific role and their ability to adapt and succeed in the workplace.
Competencies can be classified in multiple ways depending on their nature and scope. Knowing this classification will help you better identify what you need to develop.
These are the essential competencies that everyone should have in order to function in today’s society.
Examples:
Also called “hard skills” or professional competencies. These are specific to each profession or sector and are acquired through specialized training.
Examples:
These are competencies that apply to multiple professional and personal contexts, regardless of sector or job role.
Examples:
Related to emotional intelligence and interpersonal relationships.
Examples:
Needed to hold management positions and coordinate teams.
Examples:
Increasingly relevant in 2026, these include the ability to use technology effectively.
Examples:
Skills can also be classified into categories that are important to distinguish for your professional development.
These are technical, specific, and measurable skills that are learned through formal education, training, or hands-on experience.
Characteristics:
Examples:
These are interpersonal and social skills related to how you work and interact with others.
Characteristics:
Examples:
These are skills that can be applied across different roles, industries, or professional contexts.
Examples:
| Technical skills | Social skills |
|---|---|
| Role-specific | Universal |
| Easy to teach | Require personal development |
| Can be certified | Demonstrated through examples |
| Become outdated quickly | Remain relevant long-term |
| Needed to do the job | Needed to stand out |
To better understand the differences, let’s look at specific examples across different professions:
Now that you understand the difference between skills and competencies—and how important it is to be able to identify them—how can you do it in practice? Here are a few tips:
Through regular assessments, you can keep an up-to-date record of your team’s skills and competencies. You can include the following in your strategy:
Today, there are various assessment tools and methods that can help you effectively identify your team’s skills and competencies:
Technology can be a powerful ally in identifying skills and competencies:
Additionally, fostering an open communication environment is essential so employees feel comfortable sharing their strengths and areas for improvement:
The job market is constantly evolving. According to recent studies by the World Economic Forum and leading HR consulting firms, these are the most valued competencies and skills today:
Developing competencies and skills within your team requires a strategic and consistent approach. Below, you’ll find a practical methodology divided into four phases, with clear steps to move from diagnosis to continuous improvement.
Step 1: Identify the team’s current competencies and skills: the starting point is to obtain a clear and realistic view of what the team already knows how to do, both technically and behaviorally. To achieve this, combine different sources of information, such as internal evaluations, feedback from direct managers, and online self-assessment tools that help objectively determine the current level.
Step 2: Define professional goals within the development plan: the next step is to establish where you want to take your team. Identify which profiles, roles, or levels of responsibility you want to develop over the next 1, 3, and 5 years, and which competencies will be required to get there. A useful exercise is to analyze internal benchmarks or successful profiles within the industry to identify patterns of key skills and competencies.
Step 3: Identify gaps: once the starting point and the goal are defined, it’s time to compare the team’s current level with the required level. Prioritize gaps based on their real impact on business objectives and consider development timelines and available resources, since building competencies requires sustained practice and follow-up.
Step 4: Create an individual (or role-based) development plan: the key here is to turn the diagnosis into an actionable plan. Define which technical skills and cross-functional competencies will be developed, with SMART goals (specific, measurable, achievable, relevant, and time-bound), and set realistic timelines to avoid overly ambitious plans that are never executed.
Step 5: Select learning methods suited to each goal: the point is not to “train just for the sake of training,” but to choose the right method based on the need. For technical skills, online courses, certifications, tutorials, and deliberate practice work especially well. For cross-functional competencies (such as leadership, communication, or collaboration), mentoring, coaching, real projects, and self-reflection activities tend to be more effective. For both cases, experiential learning and continuous feedback help accelerate progress and consolidate learning.
Step 6: Develop skills through deliberate practice: the key is to turn learning into a habit. Set aside specific weekly time blocks to practice what has been learned and encourage employees to practice outside their comfort zone, since competencies are developed when employees face new situations—not when they simply repeat tasks they already master.
Step 7: Apply learning in real work contexts: the goal is to bring development into day-to-day work. Encourage the team to take part in projects that require new competencies, create practice opportunities within the current role, and, when needed, assign progressive challenges so employees can demonstrate progress and consolidate new skills in real situations.
Step 8: Request and apply feedback to adjust progress: the idea here is to close the loop through data and continuous improvement. Establish a frequent and specific feedback system based on observable performance. Adjust the plan according to results, reinforce progress, and recognize milestones (even small ones), because sustained progress depends on both support and motivation.
Step 9: Reinforce learning through reflection and follow-up: the goal is not only to measure results, but to understand what worked and what didn’t. Conduct regular reviews (monthly or quarterly), analyze improvement patterns and recurring challenges, and use that information to adjust learning paths, support actions, or future training needs.
Step 10: Maintain a continuous development model: the final point is to assume that competency development is an ongoing process, not a one-time project. Regularly update key competencies based on market changes, new tools, or business evolution, and adapt training plans so your team continues to grow, maintains internal employability, and prepares for new challenges.
Now that you understand the concepts and differences between these terms, it’s time to think about how to develop competencies and skills within your organization to achieve long-term success. This will not only help you increase productivity and improve performance, but it will also reduce employee turnover at the same time.
To train your team in competencies and skills, you need a tailored, modern, and innovative solution. And at isEazy Skills, we want to provide it! We offer the most complete course catalog for training your team, with interactive and dynamic e-learning content.
Skills and competencies are crucial traits for determining if a candidate is suitable for a job. Skills refer to a person’s ability to perform a task correctly and easily. They can be technical or transferable and are developed through education, vocational training, or work experience. Competencies, on the other hand, include a mix of technical skills, soft skills, and theoretical knowledge that enable an individual to perform their role effectively.
Skills focus on a person’s practical capabilities, while competencies encompass a broader range of knowledge, skills, and behaviors. An ability refers to the potential to perform a task, even if it hasn’t been fully developed yet. Skills, however, indicate the developed ability to carry out a specific task. Competencies go beyond just performing a task; they involve doing it ideally, taking into account its significance and impact.
For HR, distinguishing between skills and competencies is vital when selecting talent. It helps identify candidates who are not only fit for the job but also have the potential to grow and develop within the company. Additionally, it supports the creation of growth and internal mobility plans, contributing to employees’ professional development.
Understanding these differences also allows for clearly defining job requirements, effectively assessing candidates, and setting realistic goals to build strong teams capable of achieving the organization’s strategic objectives. Evaluating both technical and soft skills provides a comprehensive view of a candidate’s suitability for a role and their ability to adapt and thrive in the workplace.
Developing skills and competencies within your organization is key to achieving long-term success, boosting productivity, enhancing performance, and reducing employee turnover. To achieve this, a personalized, modern, and innovative solution is essential. At isEazy Skills, we offer the most comprehensive course catalog to train your team, featuring interactive and dynamic e-learning content tailored to new digital learning approaches. Enhance your team’s talent and reach new levels of success in your organization.
Skills and competencies enhance employability by improving an employee’s productivity and ability to adapt. A candidate with a well-developed set of skills is more attractive to employers due to their ability to immediately add value to an organization. On top of this, those companies that provide solid training programs in skills and competencies tend to have employees who are better prepared to face the challenges and changes of the industry.
They can be identified through performance evaluations, self-assessment surveys, task analysis, and direct observation. Structured interviews and group dynamics are also useful tools for building a clearer picture. Additionally, you can obtain a wealth of data relating to scores, completion rates, number of attempts and more, through monitoring training activities on e-learning platforms.
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