CASE STUDY
How we helped PreZero transform its internal knowledge into attractive and quality courses
September 24, 2024
Table of contents
Creating personalized content has always been a key strategy in the battle to capture customer attention, build a brand identity and stay relevant in an increasingly competitive market. And it’s no different in the field of e-learning. After all, the nature of the training content we produce has a direct effect on the development and reinforcement of corporate culture among our employees. It’s here that having a content factory can make all the difference to a company’s efforts.
A content factory gives organizations access to a more specialized content production approach – one that integrates advanced knowledge of instructional design with powerful educational technologies. With the support of an external factory, you can ensure that the content you offer your workforce is not only high quality, but also closely aligned with your company’s wider strategic objectives.
Externalizing the creation of e-learning content offers companies a number of significant benefits in terms of quality. But what exactly are the features that make e-learning content high-quality?
Some of the most important elements include accuracy, relevance, integrity, and the validity of the information you include within the content. However, these need to be matched by a good instructional and visual design process, which involves selecting, organizing and presenting the chosen learning content in the most appropriate way. When you consider how many different elements are involved in the content creation process, outsourcing emerges as one of the best options to handle it. Below, we share some of its main benefits:
Crucially, when you use a content factory you gain access to a team of experts in instructional design and pedagogy. These professionals have the knowledge and experience to develop courses that not only convey information effectively, but also ensure an immersive learning experience – one adapted to the best and most up-to-date pedagogical practices.
Developing e-learning content internally can often be a resource-intensive process, requiring the allocation of time as well as the application of specialized personnel and advanced technologies. Moreover, each of these resources comes with its own individual cost, which could be significantly reduced by outsourcing the whole content creation process. Content factories typically offer competitive prices and scalable solutions adapted to the specific needs of each company.
Training needs can often change quickly and unexpectedly, especially in a constantly evolving business environment. A content factory is designed to be flexible and adapt quickly to these changes, providing a range of solutions that allow you to make rapid adjustments to content and formats. In this way, you can ensure that your training is always up-to-date.
Finally, it’s important to remember that the technology, learning methods and consumption habits of the newest generations are continuously evolving. By working with a content factory, you can ensure that you benefit from the latest innovations without having to make additional investments in new tools. These types of content providers keep on top of the latest trends, and constantly improve their techniques and technologies to ensure that content is always at the cutting edge.
We’ve identified what a content factory is, and taken a close look at the benefits it can offer you in terms of creating effective e-learning content to match your training strategy. The next step is discovering how to choose the right one for your company. Start with the following measures:
The first step in selecting a content factory is ensuring that the provider of your choice has relevant experience in the sector. Each industry has its own needs and particularities, both in terms of content and teaching style. The right provider will better understand the specific objectives of your company, as well as the challenges and regulatory requirements you face, helping to ensure that content remains relevant and effective.
A good measure of the quality of a content factory is their portfolio of previous projects and success stories. Be sure to review any examples of e-learning content the provider has developed for other companies. Be on the lookout for diversity in their range projects, as well as evidence of their impact and tangible results. Here’s an example of what you should be looking for in a content factory success story:
CASE STUDY
How we helped PreZero transform its internal knowledge into attractive and quality courses
It’s essential that any content developed by your chosen content factory can be easily integrated with the platforms and tools you already use, such as your learning management system (LMS). Make sure the provider can produce materials that are compatible with your company’s existing technology solutions. Alternatively, if you don’t yet have those solutions or are unsure about them, ensure that your provider can offer you software such as authoring tools, to help keep your training strategy up-to-date.
The content creation process doesn’t end once a project is delivered. It’s important that your provider can offer you post-sale support and guidance, to ensure that content remains functional and effective and continues to be up-to-date. Evaluate provider services such as system maintenance, options for updates or modifications to content, and the speed of responses to any problems that may arise.
When it comes to making the right choice on a content factory, the most important thing to consider is that it aligns with the needs of your company and helps you to enhance your training strategy. How can you ensure this? Try asking yourself the following questions:
An effective content factory must be able to fully understand your company’s strategic objectives, and determine how the content they offer can contribute to achieving them. This means that they must be able to create content aligned with your KPIs, whether these are improving employee performance or increasing participation.
Agility is key in content creation, and so your provider should have optimized processes that allow them to develop quality content quickly and efficiently. Optimized features include fluid communication, the use of advanced technologies, and agile workflows that minimize delivery times without compromising on quality.
In e-learning, modular content creation is a key trend that involves the creation of small, easy-to-assemble blocks of content. These types of materials are ideal for implementing training strategies such as microlearning. However, if you wish to take advantage of the trend, then your content factory must be able to design training materials that can be reused and reorganized according to the specific training needs of your company. A modular approach like this will allow you to create more flexible, personalized courses, fully adaptable to different learning styles and levels.
Outsourcing e-learning content creation can be a highly effective solution for many organizations, both large and small. However, it can also present several significant challenges:
One of the most frequent challenges in outsourcing is that the content delivered is not properly aligned with specific company goals. This can happen when expectations are not clearly communicated, or when the content factory fails to fully understand your organization’s vision.
How to avoid it: From the very beginning of the project, it’s important to establish clear objectives backed up by specific KPIs and pedagogical goals. Maintain constant communication with the content factory, voicing your priorities and reviewing content prototypes to ensure that the alignment is perfect.
The quality of the outsourced content may not always meet your expected standards. This can be due to differences in understanding the instructional design, in the presentation of the content, or in the desired implementation of pedagogy.
How to avoid it: Review the content factory’s portfolio in detail before you start working with the provider. During the development process, request regular reviews to ensure that content continues to meet the expected quality standards. Good internal quality control and constructive feedback can make all the difference.
Delays in delivery are another common challenge, which can potentially affect the launch of your courses and the schedule of your overall training strategy. This may occur due to a lack of planning, or other unforeseen problems in production.
How to avoid it: Set a clear work schedule which includes specific milestones, and ensure that both parties commit to meeting it. Consider implementing regular reviews, that will allow you to spot problems in time and make any necessary adjustments without significantly impacting the final deadline.
If you’re looking for a content factory capable of creating effective, attractive and engaging e-learning courses every time, then isEazy Factory is the ideal choice. Enjoy made-to-measure courses, effortlessly produced in record time to cover any training need, whether legal, product, compliance, technical, or more.
With isEazy Factory, all you need to do is provide us with the information you want to include in your courses, and we’ll take care of the rest! You’ll receive spectacular courses, enriched with exciting interactive and multimedia elements to facilitate engagement, as well as gain access to a whole team of experts in pedagogical consulting, design, integration, project management, and so much more. Are you ready? Request a demo today, and enjoy the best digital content factory for e-learning courses.
A content factory can transform your e-learning training strategy, by providing a steady stream of high-quality content without placing a burden on your internal team. Plus, it gives you access to a team of experts in instructional design, pedagogy, and technology, which further improves the effectiveness of courses and ensures they are properly aligned with your company’s strategic goals.
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An efficient content factory such as isEazy Factory has several key components: a multidisciplinary team of experts in instructional design, pedagogy, technology, and project management; advanced e-learning content creation tools; optimized processes for the fast and effective production of materials; and strict review and quality control mechanisms to ensure that any content produced meets expected standards.
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Yes, one of the main advantages of working with a content factory like isEazy Factory is the ability to customize e-learning content according to your company’s specific needs. From adapting to different employee profiles, to aligning with your strategic goals and meeting industry regulations, a good content factory can create highly personalized content that lines up with the competency levels, specific topics, or learning formats you prefer.
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A content factory enhances your training strategy by offering a structured and scalable approach to content creation. Because it can produce courses quickly and efficiently, it allows you to keep your training programs up-to-date and relevant, while adapting to changing business demands. It also ensures constant innovation in both teaching methods and the use of advanced technology, further improving the learning experience and training outcomes.
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Do you need customized e-learning courses?
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