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Discover how to create gamified content with the perfect tool
January 22, 2025
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A lack of motivation is, without question, one of the biggest challenges in the world of modern learning. And when already uninspired students are given courses bogged down with heavy theory, endless texts and a lack of interactive elements, you have a recipe for disaster. The likely outcome? Students disconnect from learning before they even get started.
Luckily, things have changed a lot over the last decade. Today, the idea of ensuring that students have fun while learning has become a key strategy in both corporate education and professional training. This isn’t merely a trend aimed at younger generations of employees, but a powerful strategy for all ages known as gamification. In fact, this approach has dramatically changed the way people learn and companies impart knowledge.
Gamification refers to the application of familiar game elements – such as competitions, scores, rewards, rankings and more – to a training context. What does this mean in simple terms? Essentially, gamification means transforming a course or learning module into an entertaining, motivating and exciting experience that resembles a game.
The idea is simple but powerful: take advantage of playful dynamics and features to capture student attention, increase their level of involvement and facilitate deeper learning. From training courses to sales programs and even engagement dynamics, gamification is revolutionizing the way companies train and motivate their teams. And the best part of it all? It works!
As we’ve already mentioned, gamification is typically applied by implementing mechanics and elements borrowed from games into the learning process. For example, this could take the form of a scoreboard, or series of levels, which give students a goal and allow them to clearly observe their progress. These measures help professionals to stay motivated over time. But how can we bring these dynamics into the corporate training environment? Here, we have complicating factors such as the number of employees in a large company, or teams scattered across a wide geographical range. These issues make it almost impossible to keep track of the progress of each individual professional. So what can we do?
Well, this is where gamification platforms for companies come into play. These specially designed digital platforms are designed to integrate gaming dynamics into everyday corporate life. Their aim is to transform processes such as training, team motivation or even talent management into more interactive, engaging experiences.
For example, instead of simply offering a traditional training course, companies can instead use a gamification platform to create modules packed with interactive challenges, assign scores to completed tasks, reward achievements with virtual badges, or feature rankings to encourage competition.
What’s more, these platforms not only improve engagement, but also make it easier for companies to accurately measure the impact of their initiatives, from real-time monitoring to detailed final results analysis. So, which platforms are the best at doing all of this? We’ll be thoroughly comparing all the options, so you can find the perfect choice for your company.
But first, we need to take a closer look at the different types of solution available. Although gamification is a highly effective strategy in many areas of learning, it isn’t a one-size-fits-all approach. Each company has specific needs, and different gamification solutions are designed accordingly to adapt to these goals and objectives. Below, we take a look at some of the most common:
These platforms are designed to improve the employee experience within a company, promoting motivation and a greater sense of belonging. They can be used to provide training programs, as well as share points of knowledge, streamline task management and more. One of their uses is to accompany professionals in their day-to-day activities, with dynamics to improve team commitment and align employee values with those of the wider organization.
Gamified LMSs are learning management systems that integrate game elements into the corporate learning process. From courses packed with exciting missions and achievements right through to interactive simulations, these platforms aim to transform training into a more effective, dynamic and entertaining experience. They help employees to acquire new skills in a more natural way, as well as allow companies to keep track of achievements and training progress.
Gamification in sales and marketing focuses on encouraging productivity and stimulating healthy competition. These solutions typically include clear objectives, competitive leaderboards and desirable rewards for achieved goals. This approach not only gives companies greater control over their sales compensation models, but also motivates teams to achieve and exceed good results while enjoying the rewards of doing so.
From customer loyalty programs to unique dynamics at internal or external events, these intriguing tools take advantage of gamification to capture the attention of audiences. They create memorable experiences through things like games, raffles or interactive activities that strengthen a company’s relationship with both its customers and employees. One example would be an interactive prize wheel for customers making a website purchase, offering a range of prizes such as discounts or free samples.
Finally, mobile apps and SaaS platforms aim to bring gamification directly to users’ pockets, offering a flexible and easily accessible experience at any time and place.
Whether it’s to help with learning processes, project management or workplace well-being, training apps and cloud solutions that integrate game dynamics are an attractive solution for companies. These tools combine all the benefits of an engagement and motivation solution with the features of an LMS and mobile app to help employees achieve specific goals. So, the question remains…
Now that you’ve seen the different types of gamification platform available, you’ll probably have realized that successfully applying gamification in corporate training involves more than simply dropping in a couple of games or challenges here and there. Getting the process right is about carefully selecting a solution that matches your company’s objectives, helps you to maximize the impact of training on employees, is easy to use, offers all the features you need to keep track of progress, and more.
Not sure where to start looking? Here are some of the essential elements you should consider:
Every company is unique, and so are its goals. A good platform should allow you to customize dynamics – from simple question and answer games to exciting team challenges – carefully adapting each one to your needs.
How effective is your training program? The best platforms offer detailed reports to help you measure employee progress, identify strengths and weaknesses and evaluate the impact of gamification. In addition, platforms such as isEazy Game provide a comprehensive dashboard that covers all kinds of metrics: access data; most viewed content; completed content; individual quiz results; and more. These are all features that you should look for when choosing your ideal gamification platform.
Designing a program to improve sales is not the same as designing a program to boost employee engagement or train a technical team. A good platform should adapt to your goals, providing specific tools for each objective. With that in mind, look for a platform that allows you to choose how you want to use it, whether that’s improving employee training through interactive games and exercises, or promoting your company’s corporate culture. The more uses you can get out of your platform, the better.
Another element you should look for in your perfect gamification platform is the option to easily configure details such as colors, fonts, logos, icons and more to match your company’s branding. Whether you can configure this by yourself, or ask your platform provider to do it for you, this is a feature that will add a lot of value to your training initiatives.
We don’t want to keep you waiting any longer, so it’s time to dive into the big comparison. Below, we compare the 10 best gamification platforms in 2025, each one carefully selected to cover the potential needs of your company, and presented with current ratings to help you choose the one you like the most:
isEazy Game is a gamification app especially designed to transform corporate training into a more attractive and effective learning experience. It allows you to convert existing training content into interactive games, as well as add dynamics such as challenges, levels, rankings and questions.
It comes with a wide range of features that make it stand out in the market. But without a doubt, one of its biggest advantages is its integrated analysis tool and comprehensive control panel. This allows you to carefully evaluate student participation and progress, helping you make strategic, informed decisions to improve the effectiveness of your training programs.
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Kahoot is an online tool that allows you to create interactive assessments, games and quizzes, all featuring gamification elements. This app gives you the opportunity to insert both videos and images when creating interactives (called “kahoots”) and allows both individuals and institutions to create learning sessions to share with others. Although the app is mainly used in primary and secondary education, it also works well in both higher education and vocational training. Some of its main uses include presentations, training, events and onboarding.
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Centrical combines gamification with artificial intelligence to improve employee productivity and engagement. This platform offers gamification, microlearning, performance management and coaching, all based on the use of artificial intelligence. It also allows for goal setting, real-time feedback and personalized challenges, which can be helpful for L&D departments, sales teams or customer service.
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Spinify is software designed for sales team engagement that uses gamification to motivate teams to achieve their goals. Its dashboards feature real-time rankings, leaderboards and rewards that incentivize performance in competitive environments. The main focus of the platform is on encouraging goals and individual employee performance so, while it is not technically a training platform, it is effective in keeping employees motivated and engaged.
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Designed specifically for the financial sector, the Lemonade LXP platform helps companies train their employees through a range of simulations and gamified challenges. Its hands-on approach reinforces the development of skills and knowledge in a safe, risk-free environment. The basic premise of the platform is that financial professionals need to build digital fluency and the best way to do this is through game-based learning, technological walkthroughs and role-play scenarios.
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Arcade is a gamification platform designed to improve the motivation and productivity of sales teams through real-time incentives. This app, specifically designed for the newest generations of employees, offers a range of contests and games, providing rewards to sales teams in the form of redeemable tokens. It’s ideal for monitoring incentives, motivating behavior that improves employee performance, and increasing participation and productivity.
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Atrivity is a gamification platform designed to enhance employee training and performance through quiz-style games. Its aim is to transform training content into interactive quiz games, thereby encouraging employee participation and engagement. The main advantage of the platform is that it provides detailed analytics to help identify knowledge gaps and target specific training efforts.
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Quizizz is an online platform that allows educators and students to create, share, and take part in interactive quizzes and lessons. It aims to make learning fun and engaging, allowing users to design custom quizzes and interactive lessons tailored to a variety of subjects and educational levels. In addition, it allows you to choose from a wide collection of quizzes and lessons already created by other educators. These can be completed in real time by the entire class, or assigned as homework for individuals to work through in their own time. The platform also features a professional area, allowing you to create professional staff onboarding processes, promote social learning in teams, and even offer microlearning.
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Plecto is a platform designed to optimize business performance through real-time visualization of key performance indicators (KPIs), as well as gamification and coaching tools. It utilizes a range of gamification elements, such as contests and achievements, to motivate employees and encourage healthy competition. It can also generate detailed custom reports to assist with data analysis, and help to identify areas for improvement.
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From BI Worldwide comes Bunchball Nitro, a cloud-based gamification platform designed to help enterprise-level organizations increase engagement and motivation in their employees, sales teams, channel partners and customers. The platform provides detailed analytics that help organizations make data-driven decisions to drive performance and engagement. And since it’s system agnostic, it can seamlessly integrate with multiple platforms such as LMSs, CRMs, social collaboration tools, intranets and performance management systems.
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There are many reasons to gamify your team’s training, not least that it can make training more fun, motivating and above all effective. Are you bold enough to discover why gamification is such a great option for your teams? Let’s take a closer look:
In short, gamifying training not only makes it easier to learn, but also transforms the process into something your employees will truly enjoy (and so will you, once you see the results).
After examining all the gamification platforms for companies currently available on the market, there can be little doubt that the most complete in terms of features, advantages and plans emerges as isEazy Game.
Amongst its many notable qualities, the platform allows you to create both individual and team games, as well as configure questionnaires in multiple languages. In addition, it offers highly flexible configuration options, allowing you to adapt it to the corporate identity of your company by customizing colors, logos and other visual elements.
The app is impressively versatile and can be used for a range of objectives, such as improving employee training or strengthening corporate culture. Its ultimate goal is to increase employee motivation and engagement, allowing you to achieve high levels of participation and completion rates in your training programs.
In addition, all pricing plans come with levels, rankings, over 13 types of content (such as audio, images, videos, assessments and more), as well as an intuitive social and collaborative area. This last element is one of the app’s standout features, allowing employees to communicate with their teams through either individual or group chats, stay up to date thanks to notifications, offer comments and likes, and collaborate at any time.
What’s more, isEazy Game also provides data analysis tools through its comprehensive control panel, making it easy to evaluate employee progress and monitor participation. So, are you ready to transform your employee training into a truly unique experience? Request a demo today and start enjoying the advantages of isEazy Game.
Gamification for companies involves applying typical game elements – such as points, levels, rewards or competitions – to a corporate setting in order to motivate and engage employees. Its importance lies in the fact that it transforms potentially monotonous activities, such as training or assessments, into engaging interactive experiences. This not only improves employee participation, but also yields better results by incentivizing positive behaviors, reinforcing effective learning and fostering commitment to company goals.
A good gamification platform should be flexible and capable of adapting to the specific needs of a company. For example, it should offer tools to customize game dynamics, integrate metrics into results analysis and, of course, be easy to use for both administrators and end users.
Choosing the right platform starts with defining the objectives you want to achieve through gamification. From there, look for a platform that offers solutions specific to your industry and needs. It’s crucial that the platform’s features and tools are easy to implement, scalable, and come with solid technical support. In addition, be sure to evaluate other key factors such as customization, metrics, and the platform’s ability to integrate with your current systems.
Applying gamification to corporate training makes learning more dynamic and motivating, increasing employee participation and improving engagement. Other benefits include increased knowledge retention thanks to the interactive nature of learning through games, and a positive impact on practical skill development. Additionally, gamified dynamics encourage healthy competition and teamwork, while precise metrics allow companies to measure progress and adjust training programs in real time.
Although any sector can benefit from gamification, there are some that stand out for the range of advantages they gain. In corporate training, fields such as technology, banking and telecommunications use gamification to improve their technical and service skills. In sales and marketing, game dynamics encourage teams to achieve more ambitious goals. Other sectors, such as health, education and retail, also use gamification to train their staff, improve the customer experience or encourage further engagement.
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