How São Paulo’s Centro Belas Artes reduced production time on its e-learning courses by 40% with isEazy Author
Over 90 years ago, the Academy of Belas Artes of São Paulo was founded in Brazil, a cutting-edge institution dedicated to producing and disseminating knowledge in the arts and culture, as well as in the human, social and technological sciences.
Today, its mission as a University Center is to train students in a wide range of artistic disciplines, but always with a strong focus on pedagogical innovation. Since 2008, the Centro Belas Artes (BA) has developed e-learning courses both for its higher education programs and for teacher training purposes, forging links with the Brazilian Association of Distance Education (ABED) along the way.
In the quest to enrich its undergraduate and graduate courses – available both in hybrid and 100% online through its virtual campus, BA online – the institution was looking for an e-learning tool that would grant its instructional designers a new degree of autonomy and agility in creating quality online content.
Márcia Batistela, Art, Audiovisual and Multimedia Instructional Design Coordinator, and João Tenório, Multimedia Instructional Designer, explained to us how they transformed their production of e-learning content – not to mention enriched their students’ learning experience – with the help of isEazy Author.
Márcia Batistela
Art, Audiovisual and Multimedia Instructional Design Coordinator
João Tenório
Multimedia Instructional Designer
Sector
University education
Founded
1925
Countries
Brasil and Portugal
Technology
isEazy Author
Staff
+500
- CHALLENGE
Revolutionize the BA center’s e-learning content production model
As a leading university in Brazil, renowned for being one of
the first to provide education in the arts and offer e-learning to its students, the institution has always strived to update and constantly improve its training programs.
Its team of instructional designers, who play a fundamental role in developing this content, needed an agile and intuitive content creation tool that would allow them to reduce production times and simultaneously improve quality. The goal was to equip BA online with a more dynamic learning model, which could adapt on an ad-hoc basis to the needs of students.
“We wanted to completely change the way we generate content, so that we could be more efficient without compromising on the student experience.”
Márcia Batistela, Art, Audiovisual and Multimedia Instructional Design Coordinator at BA of São Paulo.
- SOLUTION
isEazy Author, the market’s most flexible and intuitive tool for course creation
Thanks to isEazy Author, the BA has gained the autonomy it was looking for in the production of training content. With this powerful and intuitive tool in their hands, the center’s instructional designers can stop worrying about fiddly technical aspects and focus instead on the course content itself.
Moreover, the large number of interactives and games included with isEazy Author, as well as its nuanced customization options, mean that the designers can now create personalized, high-quality content in a fraction of the time.
“Our team of designers has adapted well to the tool.
Plus, it’s so intuitive that they can now create more interactive and personalized courses with little effort.”
João Tenório, Multimedia Instructional Designer at BA of São Paulo.
Design teams can benefit from an array of pre-built multimedia and interactive elements, such as games, videos and exercises, as well as helpful additional features such as automatic translations, collaborative editing or restoration points. With these, instructional designers can further optimize the time and resources they invest in content production.
Crucially, the process remains just as simple when it comes to designing accessible e-learning courses. In fact, isEazy Author has recently added new features that make it easier than ever to create courses complying with the latest accessibility legislation (WCAG and US Section 508).
isEazy Author’s distribution options are another of the
features that the BA team highlights about the tool: “whether uploading them to our intranet, sharing them through a link or hosting them on our own platform, isEazy Author lets us distribute the courses instantly, allowing us to monitor the progress and results of the training”, says Batistela.
- RESULT
More than a hundred courses with the best possible
user experience
In an incredibly short time, the BA’s team of instructional designers has managed to create 135 high-quality pedagogical and design courses.
In fact, they take on average 40% less time to set up the courses, even if they also need to offer the same courses in an accessible version.
Importantly, beyond the savings in costs and production times, the BA is confident that isEazy Author has allowed them to increase engagement in their training. Including games and exercises in the courses has made it possible for them to create a learning experience that is extremely attractive to a new generation of digital natives.
Thanks to this, the BA has seen an increase in student participation, and improvements in levels of knowledge retention even in the most complex topics.
“isEazy Author is providing our students with a new distance learning experience that has revolutionized our concept of online teaching.”
João Tenório, Multimedia Instructional Designer at BA of São Paulo.
In the future, BA professionals want to use the tool’s
advances in artificial intelligence to generate content
automatically, and respond quickly to the training needs of today’s constantly evolving careers.
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