Employee commitment to learning is essential to a training program’s success. That’s why every company must find a way to capture the attention of its employees and get them hooked on training to transform learning into a positive, fun, and valuable experience for both the company and its employees.
However, some methods offer better results than others, and one of the methodologies that have managed to take the lead is gamification in corporate training. Want to know why more and more companies are including gamification in their training initiatives? Find out next!
Why do companies use gamification in corporate training?
The concept of gamification is not new. For years, companies have used gamified elements such as rewards, rankings, or levels to motivate their employees in different contexts. However, it’s a growing market driven by the digitization of specific processes and the adoption of e-learning training methods to enhance traditional forms of learning.
The statistics show that in 2020, the gamification market reached a value of $10.19 million and will grow to $38.42 million by 2026. The reason is simple: gamification in corporate training increases motivation, encourages participant interaction, and improves knowledge retention. Need more reasons? Here are some statistics:
Gamification in corporate training facilitates learning processes, improves completion rates, and ensures employee behavior changes. And by using gamification in training, learning is presented as engaging, challenging, and rewarding while providing a secure environment to practice skills and competencies.
What to do to increase your training impact with gamification?
Some aspects of gamification will make a difference if you want to motivate and help your employees develop during their training. These are the essentials:
Rankings
Rankings show participants their progress and where they stand compared to others. Learners will know data, such as: How many points they need to level up or which teammate is about to catch up with them. This way, the rankings promote motivation, participation, and competitiveness.
Badges
Reward and highlight the achievements of your employees with badges for all participants to see. These elements appeal to the pride of professionals and motivate them to compete to obtain badges through complete challenges or gaining more levels, for example.
Points and rewards
Motivate your employees with points and rewards they earn through games, with challenges that will keep them engaged. This way, when the employee notices that by completing a game or activity, they can earn points that will help them level up or gain another badge, they will experience a sense of accomplishment that will motivate them to continue.
Multimedia questions
Help your employees achieve educational objectives while having fun with multimedia questions. Knowledge retention increase by up to 30% when visual elements such as images and videos are used. Include this gamification element in your training plan so that users can choose the correct answer by swiping, filling in, or selecting an image, among others. Transform learning into a fun experience!
Levels
Offer your professionals a learning path by using levels in gamification. Levels are one of the most popular elements in gamified training because it helps improve employee engagement with learning. As the professional advances through the ranks, they will feel more motivated to continue, particularly when a reward awaits them.
#5 Gamification activities you can use in your training
1. Text-type questions
Ask theoretical questions to your employees using this kind of activity or games. Among the most common text questions is the ABCD type. Like multiple choice questions, this exercise allows you to ask one question and allows your employees to choose the correct answer between one up to four possible solutions. Other text-type questions you can use in your gamified training are true or false questions, where a concept or statement is presented, and the professional must answer whether it is true or false.
2. Audiovisual questions
Audiovisual questions, like text questions, are used to pose theoretical questions. However, the difference is that audiovisual resources, such as images, audio, or videos, can accompany the statement. An excellent example of this type of question might be a statement asking the employee to listen to an audio or watch an informative video and then answer related questions.
3. Image-type questions
Image-type questions are gamified resources that offer professionals two or more images to answer a question. This type of activity not only increases the engagement of professionals but also improves content retention since human beings process visual information better than text. In fact, according to Forbes, 90% of the information processed by our brain is visual.
4. Hotspot
In this type of gamified training activity, the employee must answer a question by selecting a section or area of the image as the correct option. Users may encounter “help images,” which consist of boxes marked as possible answers. However, hotspot “without user assistance” is more challenging because the user must choose the correct answer directly in the image and has no help. It depends on the level of difficulty you want!
5. Free text
Free texts provide the employee with a question about a concept or process and ask them to write an answer in their own words. The correct answer could consider punctuation and spelling, so you can make it more challenging.
#3 Real examples of gamification in corporate training
Companies that get behind gamification in employee training not only do so to strengthen their commitment to the organization but also to maximize productivity, improve skills and reinforce their corporate culture. Get inspired by these elearning gamification examples of some companies that use it in their training program:
Bridgestone
This leading tire manufacturer, present in more than 25 countries, relied on isEazy Engage to train its personnel in more than 600 points of sale in Mexico, over 300 in Central America, and 200 in Colombia and Ecuador. They intended to increase their employees’ technical knowledge in Northern Latin America, providing specialized training and improving customer service.
Through a social and collaborative app with high-impact micro-content and gamification, Bridgestone allows their professionals to learn, share and comment on content and play independently or with their colleagues to earn points, which they could change for prizes.
The initiative, implemented first in their Mexico offices, exceeded expectations with more than 2,000 registered and active users in just four months, which is why they extended the project to their offices in Colombia, Costa Rica, and Ecuador. Learn more about this success story!
Clarel
With more than 1,000 points of sale in Spain, Clarel is a brand focused on beauty, personal care, and wellness. Their goal was to turn their entire sales team into experts in their product catalog and brand updates. How did they achieve this? Through agile, fun, and flexible training exclusively designed for their team.
They did this through isEazy Engage, a training app for frontline workers. It allowed them to centralize all the knowledge in one place and identify their employees’ talent. Using gamification features in their app, Clarel could quickly evaluate the training outcomes among its employees and achieved an engagement rate of 84% and a success rate in gamification that exceeded 90%. Learn more about this success story.
Shiseido
This cosmetics firm, the top seller in the Asian market and fourth worldwide, has managed to increase its training engagement with gamification. Through a social and gamified app, they have managed to centralize the company’s corporate information quickly, condensing it into small interactive content pills that their employees can access anytime, anywhere.
As a result, Shiseido has achieved a knowledge retention rate of over 90%, increasing employee engagement by unifying training and gamification with formats such as video tutorials, challenges, and games. Learn more about this success story.
Gamify your training and boost your results with isEazy Game
Now you know what you need to use gamification in corporate training and everything you can accomplish with it. Looking to increase your training results? Discover isEazy Game, the perfect gamification app to engage your professionals! Turn your training into a unique and fun experience with the best social dynamics and collaborative environments.
With isEazy Game, you can transform your training content into interactive quiz games, challenge your employees and let them climb the rankings through peer-to-peer challenges that will encourage engagement and learning.
The best part? You will be able to find out your employees’ progress and their level of knowledge, as well as the content that connects better with them. Try isEazy Game for free, and enjoy a flexible, customizable, and easy-to-use corporate gamification app. What are you waiting for?
