How we helped Clarel to train the professionals of its more than 1,000 points of sale
Clarel, a DIA Group brand, is a network of stores specializing in beauty, personal care and wellness, with more than 1,000 points of sale in Spain. It is currently undergoing a total transformation of its business model, moving from self-service to a more product- and customer-centric model. But to achieve this, its biggest challenge was to turn its entire sales team into experts in its product catalog and, above all, in its own-brand novelties.
To do this, they needed a tool that would allow them to implement agile and fun training that would adapt to the needs of a very large and geographically dispersed team. In addition, it was essential that they could include it easily and simultaneously in all their stores.
Carlos Ramos Alcalde, Head of Talent and Communication at Clarel, and Elena Zurita Sánchez, Talent Technician, tell us about their experience with isEazy Engage and how, thanks to this app, they have managed to create training within the reach of their entire sales team and improve engagement.
Carlos Ramos Alcalde
Head of Talent and Communication
Elena Zurita Sánchez
Talent Technician
Founded
Acquired by DIA Group in 2013
Sector
Beauty, Personal Care, and Wellness
Scope
1,000+ stores in Spain
Workforce
3,000+ employees
Technology
isEazy Engage
- CHALLENGE
Strategic training for a customer- and product-centric business model
Clarel was beginning a business model transformation, moving from self-service to a more product- and customer-focused approach. To do this, they needed to ensure that the staff across their stores in Spain had a deeper knowledge of all their products.
However, they faced two significant challenges: the geographic dispersion of their team and the limited time to implement an effective training solution. They needed a tool that would allow them to provide agile and engaging training, adaptable to a large and dispersed team, and easily implemented across all their stores.
“Our biggest challenge was turning our entire sales team into experts on our product catalog, especially our private label products.”
Carlos Ramos, Head of Talent and Communication at Clarel.
- SOLUTION
isEazy Engage: 100% online, agile training accessible to all
To overcome these challenges, Clarel implemented isEazy Engage, a training app designed to offer interactive, personalized content that is accessible to everyone. “isEazy Engage has truly revolutionized how we develop our teams’ skills.” Clarel highlights the following key features:
- Knowledge
Employees can access all the documentation they need on their smartphones anytime, anywhere. With the knowledge radar, they can easily see their strengths and identify areas for improvement.
- Microlearning
With isEazy Engage’s agile and intuitive interface and its effective cards, Clarel transformed their knowledge into interactive microcontent, easily accessible at any time. This solution allowed the training to always be within reach of their team, facilitating continuous learning tailored to their needs.
“With this training app, we’ve condensed all our knowledge into small, interactive content bites, available whenever our team needs them.”
Elena Zurita Sánchez, Talent Technician.
- Gamification
Gamification has also been key in assessing learning and maintaining employee interest. Through challenges and games, Clarel has been able to easily evaluate training outcomes, enhance learning, and boost team engagement and motivation.
- Personalized Training
The ability to easily create and share personalized content aligned with brand objectives has helped Clarel ensure that employees are well-versed in product details and their application.
“I’m really excited about this project. With the app, it’s so easy to create and share content. We started uploading our own videos explaining product features, and it was amazing to see how well it was received by our colleagues.”
Santiago Huecas Cano, Store Manager and Clarel influencer.
- RESULTS
84%+ Engagement and increased product knowledge
Since implementing isEazy Engage, Clarel has seen significant improvements in their training process:
- Increased Accuracy: Store staff’s product knowledge improved dramatically, with accuracy rising from 60% to nearly 90%.
- Higher Engagement: Training participation reached 84%, showing the app’s success in keeping employees engaged and motivated.
- Shift in Training Culture: Moving from fully in-person to 100% online training.
- Talent Discovery: The creation of the influencer group not only enhanced internal talent but also improved the quality of training content, making it more relevant and relatable for employees.
Clarel has successfully implemented isEazy Engage across their entire store network. Looking ahead, they plan to extend its use to other groups, such as warehouse staff.
“We’ve finally ensured that our store staff has a deep understanding of all our products. Even better, we’ve turned our employees into true brand ambassadors.”
Carlos Ramos, Head of Talent and Communication at Clarel.
Would you like to see these results in your own company?
Boost your team’s engagement and productivity. Discover how isEazy Engage can transform training in your organization:
- Continuous On-the-Go Training: Adapted to your frontline staff—agile, dynamic, and always available on their smartphones.
- Knowledge in the Palm of Their Hand: All the information your team needs, just when they need it, to enhance performance.
- Microlearning: Training through small content bites, accessible anytime, anywhere, designed to improve knowledge retention and fit into their schedules.
- Internal Communication, Wherever they are: A real-time, two-way communication channel that keeps your team aligned and engaged with the company.
- Task Management in Workflow: Enhance your employees’ productivity by streamlining task and process management within their workflow.
Ready to Discover isEazy Engage?
Training, communication, knowledge, and task management—all in the palm of your hand!
