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How we helped Clarel to train its staff at its more than 1,000 points of sale simultaneously

Sector

Beauty, personal care and well-being

Region

+1,000 points of sale in Spain

Workforce

+3,000 employees

Creation

Acquired by Día Group in 2013

More about the case study

Clarel, a DIA Group brand, is a network of stores specialising in beauty, personal care and well-being, with more than 1,000 points of sale in Spain. It is currently transforming its entire business model, going from self-service to a more product- and customer-centric model. However, to achieve this, its biggest challenge was turning their entire sales team into experts in its product catalogueand, above all, in its new own-brand products.

To do this, they needed a tool that would help them to implement agile and fun learning that would adapt to the needs of a very large and geographically diverse team. It was also crucial for them to be able to easily incorporate it simultaneously across all their stores.

Carlos Ramos Alcalde, Head of Talent and Communications at Clarel, and Elena Zurita Sánchez, Talent Technician, tell us about their experience with isEazy Engage and how, thanks to this training app, they have been able to achieve their goals:

  • Condense all its in-house knowledge into bite-sized pieces of interactive content.

  • Create training available to its entire sales team.

  • Identify hidden talent among its team members, to then create a group of influencers who are now responsible for producing content, and who have become shining examples for the rest of the company.

  • Improve training engagement by up to 84%.


What’s next? Using isEazy Engage with other groups, such as warehouse staff.

Explained by

Carlos Ramos Alcalde

Head of Talent and Communications

Elena Zurita Sánchez

Talent technician

Santiago Huecas

Store manager and influencer

Raquel López

Store manager

“No doubt, isEazy Engage is revolutionising e-learning. It has given our store staff a greater knowledge of all our products. And we have done it in an attractive, and above all, a very fun way! Participation and engagement have increased, and each day we have more supporters who are interested in new content.” Carlos Ramos Alcalde, Head of Talent and Communications at Clarel.

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