Complete guide to e-learning: What is it, what advantages does it offer and how does it work? 

Having surpassed $300 billion in 2021, and with an annual growth forecast of 20%, the e-learning market is expected to reach a value of $1 trillion by 2028. There can be no doubt that e-learning is a booming industry. But how well do you know e-learning? And do you know how to apply it successfully to your own corporate training strategy? In this guide, we explain everything you need to know about this thriving industry. 

What is e-learning? 

E-learning, also known as electronic learning, is a sleek, modern and efficient method of acquiring knowledge through a combination of digital and internet resources. This form of online training has grown to become an indispensable tool for professional development in the digital age. 

Terms such as digital training, online learning or distance learning all make up part of the concept of e-learning. This broad learning model integrates a wide range of new technologies and electronic resources such as videos, forums, exercises, games, tutorials, articles and more to offer a complete learning experience. 

What is the purpose of e-learning? 

Elliot Masie, creator of the term e-learning, answers the question succinctly: “E-learning is the use of network technology to design, deliver, select, manage and expand learning.” In other words, e-learning is a flexible, attractive and efficient solution that responds to the most current learning demands. 

It allows students to learn at their own pace and from any location, whether in the office, at home or even a coffee shop. It’s also a more flexible learning formula, breaking down physical barriers and adapting to the needs of each individual user – in the workplace, this makes it a key tool for the continuous development of employees. Moreover, it’s a more economical and efficient training method than traditional approaches, as it reduces the need for complex logistics and travel costs. 

Within the educational field, e-learning greatly expands the scope of teaching. Academic institutions can use it to offer online courses to students around the world, promoting diversity and inclusion. It also allows those students access to more interactive and dynamic learning materials, which improve knowledge retention and promote a more enriching educational experience. 

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The history of e-learning 

Although electronic learning has radically transformed education over recent decades, things have not always been this way. To better understand how we arrived at the current state of e-learning, we need to go back to the 1960s, when the first computer-based distance education systems were developed, and from there to 1990 which marks the emergence of educational programs on radio and television, as well as the appearance of telephone courses. 

However, it wasn’t until 1999 that the term e-learning was actually coined with the development of the first open source learning management systems (LMS). These systems, as you might have guessed, were extremely limited compared to the ones we know today. 

So, the 1990s marked a crucial turning point for e-learning, but it was only with the emergence of mobile devices and their successors – smartphones and tablets – that access to virtual e-learning platforms became widespread. This was the true revolution in the development of e-learning, a process driven even further by the COVID-19 pandemic. 

Today, modern platforms feature a range of innovative elements such as artificial intelligence, recommendation systems and even adaptive learning, allowing them to reach impressive figures such as Moodle’s 400 million users worldwide. This ongoing evolution illustrates e-learning’s ability to adapt to the changing needs of both education and vocational training, taking advantage of each technological advance to improve the student experience. 

The advantages of e-learning for companies and students 

There can be no doubt that online training has become an indispensable tool that is continuously transforming the way we learn and develop as professionals. But if we could identify the two areas where this industry is having the greatest impact, they would undoubtedly be formal education and corporate training. 

The benefits of e-learning for companies 

E-learning offers significant advantages to both large and small companies, helping them to optimize the way they train their teams. The main advantages include: 

• Reduced operating costs: E-learning eliminates travel expenses, the need for physical materials and the complication of renting a space. 

• Global reach: It allows companies to train teams that are scattered geographically without any barriers. 

• Accurate monitoring: E-learning makes it possible to monitor and analyze the progress of each employee in real time. 

• Scalability: It adapts training according to the individual growth of each organization. 

• Adaptability and customization: E-learning helps to align content with each company’s specific goals, and can even adopt their unique brand voice and style. 

The benefits of e-learning for students 

For students, e-learning offers an unprecedented level of control over the learning process. Here are some of the most notable advantages: 

• Flexible scheduling: Electronic learning helps users to organize learning according to their availability and pace of life. This means that each student decides when and where to learn. 

• Unlimited access to resources: Full access to knowledge is now a reality, through updated materials, explanatory videos and practical exercises. All resources are available 24/7, allowing students to review content as many times as they need. 

• Personalized learning: E-learning readily adapts to individual learning styles. Modern platforms use adaptive technology to adjust content based on each student’s progress and preferences. 

• Greater autonomy: It develops students’ self-management and discipline skills, – highly valued competencies in today’s professional world – while simultaneously preparing them for continuous learning throughout their careers. 

The challenges and disadvantages of e-learning 

In addition to the advantages offered by e-learning, we also need to be aware of the challenges it can bring if we want to ensure a successful implementation: 

Challenges for students 

The transition from traditional education to e-learning can entail certain obstacles, including: 

• Self-discipline and time management: In the absence of a traditional classroom structure, students need to develop strong self-management skills if they want to maintain a steady pace of study. 

• Isolation and motivation: Changes in social interaction that result from moving to a digital environment can affect motivation and engagement with learning. 

• Lack of digital skills: Students will have to familiarize themselves with new technological tools and platforms. 

• Environmental distractions: Learning from home involves creating a dedicated study space and managing potential interruptions. 

• Digital fatigue: Long sessions in front of the screen can affect concentration and well-being. 

In order to overcome these challenges, it’s vital to establish clear, consistent routines and maintain active communication with tutors and peers. In addition, students will need to be provided with an agile, interactive training structure that makes use of resources such as videos, games, exercises and images. These will help them to avoid fatigue. Above all, adopting learning platforms that are easy to use for both educators and students will make the educational experience smoother and more effective. 

Challenges for companies 

For companies, the implementation of e-learning can also bring its own set of specific challenges: 

• The need to adapt content: Transforming traditional learning materials into a digital format requires more than just digitization. Content needs to be redesigned while maintaining best pedagogical practices, and specific formats need to be chosen in order to improve engagement and create effective interactive experiences. 

• Resistance to change: The transition can also meet resistance at various levels of the company, from employees who are used to face-to-face training, to L&D teams accustomed to using more basic tools when designing courses and programs. 

• Infrastructure and technical support: A successful implementation requires intuitive and reliable platforms, ongoing technical support, and focused training for the L&D or HR team. 

• Accessible e-learning design: There are currently around 1.3 billion people in the world with some type of hearing, visual, motor or cognitive disability. This means that in order to accommodate equal opportunities in your organization, you must offer accessible learning experiences that can meet all of these needs. 

Addressing these challenges requires developing a comprehensive strategy that includes: a detailed assessment of technical and training needs; a properly structured change management plan; multi-channel support systems; and specific training programs for managers and leaders. In addition, e-learning also necessitates the use of platforms that are easy to use and accessible to all students, regardless of disability. 

Types and characteristics of e-learning 

As a broad and flexible methodology, e-learning has a number of characteristics that help it adapt to different learning styles, modalities (remote or hybrid) and training needs. It can also be divided into a number of subtypes to suit specific situations. Knowing and understanding these factors is essential if you want to take full advantage of the potential of e-learning. Let’s get into the details! 

The main characteristics of e-learning 

E-learning has a number of unique defining characteristics, including: 

• Flexibility: With nothing more than an internet connection, users can access learning content from any location at the time that suits them best. This allows each professional to study at their own pace, meeting their personal needs while creating a balance between learning, work and their private life. 

• Customization: E-learning platforms offer the chance to personalize content according to the learning level, area of interest and skills of each student. This means that every user can enjoy a tailored learning experience, with specific modules or courses that adapt to their pace and goals. 

• Interactivity and multimedia: Unlike traditional learning methods, e-learning incorporates interactive elements such as videos, simulations, exercises and practical activities. These resources not only make content more attractive, but also increase knowledge retention. 

• Real-time assessment and monitoring: E-learning platforms include options for continuous assessment, as well as data collection on learners’ progress. This allows trainers and companies to monitor performance in real time, identify areas for improvement, and customize the experience based on each individual’s performance. 

• Continuous updates: When we remind ourselves how quickly technology evolves today, and of the changes it brings to the workplace, we can see that the ability of e-learning to constantly update itself is essential. E-learning allows training materials to be adjusted quickly and easily, ensuring that users always have access to the most up-to-date and relevant information.  

• Digital collaboration: With e-learning, students can join virtual collaborative learning spaces, where they can exchange ideas and opinions, get answers to their questions and offer each other support. 

• Multi-platform access: Finally, amongst the many important features of e-learning, the freedom to access training through different devices is one of the most valuable. This allows students to learn from wherever they are, whether commuting to work or at the gym. 

Keep in mind that this list of features is not exhaustive. Depending on which e-learning platform you choose, you can find other features such as artificial intelligence to help you boost productivity during content creation, automations to streamline training management, and much more. 

Types of e-learning 

Although you can find many different types of e-learning to adapt to the particular needs of your company, below, we explore 4 of the most common ones: 

• Synchronous e-learning: This format aims to recreate the traditional classroom experience in a digital environment. It features live classes with instructors, as well as real-time interactions through virtual platforms. 

• Asynchronous e-learning: A more flexible modality, allowing students to learn at their own pace, access content and support materials 24/7, review them multiple times and even autonomously manage their learning. 

• Blended learning: This approach combines the best of both worlds: strategic face-to-face sessions and self-directed online modules. This type of e-learning gives students the chance to enjoy face-to-face training where they can get direct answers to their questions, as well as the freedom to access assessments, exercises and support materials whenever needed. 

• M-learning (mobile learning): A learning modality that utilizes mobile devices, such as smartphones and tablets, to offer educational and training content. It stands out from other types of e-learning as it does not require a desktop or laptop computer, and meets the need for more agile training adapted to the consumption habits of the newest generations. 

What is e-learning used for? Specific examples 

E-learning is an incredibly versatile tool that has revolutionized the way we learn and grow professionally. Its ability to adapt content to the needs of each user, plus the flexibility to access learning from any location, has made it a highly valuable resource in the corporate and academic world. Below, we share some of its most common uses in different industries: 

E-learning in the corporate environment 

Within a company, e-learning is a valuable strategic tool that helps organizations to stay competitive and continuously develop their teams. Thanks to e-learning, companies can offer: 

Onboarding for new employees 

Do you remember your first day at a new job, and how overwhelming it felt to have to learn everything at once? Through a series of online modules, companies can now guide incoming employees through a much more satisfying and complete integration process. Instead of confronting them with a mountain of information to climb in one day, online onboarding allows new members to get acquainted step by step with the company’s values, mission, and policies. This not only makes it easier for them to adapt, but also helps them to build a connection with the organizational culture from day one. 

Compliance training 

In many industries, especially those with heavy regulation (such as banking, healthcare or the financial sector), it’s vital that all employees remain up to date with the latest rules and regulations. E-learning allows you to create focused courses on privacy, security, ethics and compliance policies that employees can complete independently. Not only does this ensure that everyone is equipped with the knowledge they need to comply with regulations, but also that companies can record and monitor who has completed the training. This is a particularly useful feature in the event of an audit or internal assessment. 

Developing leadership skills 

Not all of us are born with leadership skills, but we can all develop them, and e-learning offers an effective, agile way to do so. Through courses on communication, conflict resolution, decision-making and team management, companies can prepare their future leaders while respecting time constraints and level of experience. These programs help cultivate the skills needed to guide and motivate teams, encouraging a more productive work environment equipped with leaders who are prepared to face new challenges. 

Sales and customer service training 

In sales and customer service departments, product knowledge and the ability to adapt to different scenarios are key to success. E-learning allows you to train these specialized teams in sales techniques, objection management, empathy and effective customer communication. Courses can even include simulations and case studies, giving employees the chance to practice and improve their skills before facing real situations.  

Updating internal procedures 

In environments where processes and technologies change rapidly, it’s essential to keep the whole team up to date. With e-learning, companies can release updates on new tools or procedures in real time, ensuring that each individual has access to the necessary information. So, instead of having to organize face-to-face meetings or training every time there’s a change, you can simply ask employees to access their training online. 

E-learning in academic education 

Integrating e-learning into the academic field transforms the educational experience and opens up new doors to learning. Today, educational institutions are adopting innovative models that feature digital technology, making the teaching process much more flexible and ensuring that it can be adapted to current needs. Let’s take a look at how it’s used at different levels: 

Higher education 

For university students, e-learning opens up a whole world of possibilities. Universities are increasingly leaning towards hybrid models that combine high-quality virtual classes with rigorous face-to-face sessions. This allows students to take in theory and core content online, while face-to-face meetings are reserved for more practical experiences or in-depth discussions. In this way, those who need to study and work at the same time can balance their responsibilities without compromising on the quality of their education. In addition, online programs extend access to universities across borders, allowing students to connect from any part of the world. 

Continuing education 

E-learning has also revolutionized the field of continuing education, which includes professional certifications and highly specialized courses. It’s now possible to access high-quality training programs focusing on very specific topics, without having to interrupt one’s career or daily life. Online continuing education programs allow each student to progress at their own pace, giving them the flexibility to review materials as and when they become available. Whether it’s a diploma in project management or an advanced programming course, continuing education through e-learning enriches professional profiles and allows them to meet the various changes and demands in the labor market. 

Teacher training 

Technology is also helping teachers to evolve professionally. E-learning teacher training programs are designed to bring educators up to speed on the latest methodologies, digital tools and pedagogical techniques. Through online modules, teachers can learn about trends such as gamification, project-based learning and the use of digital educational platforms, which they can then take back into the classroom. This allows them to enrich their teaching practice, better connect with students, and respond to the demands of modern, digital education. 

Training in specific technical skills 

Developing technical skills requires a practical approach, and this is where e-learning really shines. Online training allows students to pick up and practice complex skills from anywhere, with access to high-quality training materials and practical exercises. Some of the biggest areas where e-learning has proven to be especially effective include: 

Programming and software development 

Learning to program through e-learning platforms – whether to pick up popular languages like Python or JavaScript or learn how to develop mobile apps – is a very popular practice. Students can access interactive tutorials, perform real-time coding exercises, and take part in hands-on projects that allow them to build a portfolio while they learn. 

Data analysis and business intelligence 

The demand for professionals with skills in data analysis and business intelligence is booming, and e-learning grants access to a range of advanced tools and techniques in these fields. Students can learn everything they need to know, from big data analysis to how to use visualization programs like Tableau or Power BI, improving their ability to make data-driven decisions. 

Project management 

Project management training can be greatly improved by e-learning, especially because it allows candidates to study different methodologies at their own pace. Online courses offer a range of project simulations and case studies so that students can apply what they’ve learned to real-life situations, preparing them to manage teams and projects with confidence. 

Cybersecurity and data protection 

Cybersecurity is a crucial factor in the digital age and many e-learning programs offer practical training in topics such as threat prevention, risk management and data protection techniques. Students can learn to identify system vulnerabilities, manage security protocols, and apply preventative measures in simulated environments that replicate real-life scenarios.  

E-learning readily adapts to different learning styles, professional goals and contexts, offering comfortable, attractive and dynamic solutions that can make a real difference when it comes to accessing learning. 

How to successfully implement e-learning solutions in your organization 

Implementing e-learning within your company not only saves time and money when compared to face-to-face training, but can also allow your employees to create a balance between their personal life, working day and training needs. But where to start with online training? We present 5 simple steps: 

1. Identify the training needs of your employees: Start by assessing the current skills and competencies of your team. In which areas do they need more support? Knowing what they need to improve will help you to choose the right courses, creating a training plan that responds directly to their needs and improves the performance of the entire organization. 

2. Set clear objectives: What do you hope to achieve through online training? Maybe you want to fill professional gaps, increase efficiency, help your employees to develop new skills or improve their well-being. Having clear objectives not only guides the content of your courses, but also allows you to measure their success more effectively. 

3. Choose the right learning platform: To properly facilitate access to and management of your courses, you’ll need a learning management system (LMS). This software allows you to create, distribute and monitor the progress of training in your company. Training apps are also valuable tools in this respect, as they allow your employees to access courses anytime, anywhere, as well as track and analyze their progress. 

4. Plan and design content: Content creation is the beating heart of any e-learning program. Define a well-structured plan broken down into stages, and allocate the necessary resources, such as team and budget, to carry it out. You can opt for authoring tools that allow you to create visually appealing courses in a short space of time, outsource the design to instructional experts, or even purchase a catalog of preconfigured courses to match the training needs of your team. This way, you’ll have both customized and ready-to-use options at your fingertips. 

5. Measure and evaluate training results: Tracking is essential to assess the impact of e-learning. Make use of indicators such as employee participation, progress, and grades achieved on courses. A good LMS will provide you with built-in statistics so you can check at a glance who is progressing, where they might need more support, and how close you are to achieving training goals. 

Have you met the e-learning solutions that will let your business take off? 

If you’ve come this far, it’s because you’re looking for e-learning solutions that will improve your training results and bring about meaningful change in your employees’ behavior. There are many different tools you can use to achieve this. Here at isEazy, we specialize in the development of agile, attractive e-learning technologies that generate real results. Are you familiar with them yet?   

• isEazy Author: Create e-learning courses in minutes with the help of AI, and enjoy an effortless process with professional results.  

• isEazy Factory: Completely outsource the creation of your courses, achieving high pedagogical quality and attractive design. 

• isEazy Skills: Gain access to our catalog of courses in power skills and digital skills – perfect for upskilling your team. 

• isEazy Engage: The perfect app for frontline professionals, uniting task management, communication and training in one place. 

• isEazy Game: Bring gamification to your training with game dynamics and exciting challenges to improve learning. 

• isEazy LMS: Usability and efficiency rolled into a single e-learning platform. 

• isEazy ESG: Promote Sustainable Development Goals with courses focused on sustainability. 

Combine them, or use each tool separately to transform your training strategy. Ready to get started? 

CONTENT CREATED BY:

Elizabeth Aguiar Chacón

Content Marketing Specialist at isEazy