WHITEPAPER
84% of companies have already identified their sustainability goals
January 23, 2024
Table of contents
Sustainability is becoming increasingly relevant in different fields, from policymaking to education, health, and business. As more people actively participate in reversing environmental damage, the private sector is faced with the need to align its business strategies with social and environmental responsibility.
Sustainable Development Goals (SDGs) are a key tool to help companies become socially responsible and identify growth opportunities. In this article, we will tell you what SDGs for business are, why they are important, and how to achieve them.
In 1950, the world became aware of the environmental damage caused by World War II. In 1987, the World Commission on Environment and Development presented the report Our Common Future, which includes the best-known definition of sustainable development:
Sustainable development is development that meets the needs of the present, without compromising the ability of future generations to meet their own needs.
Since then, sustainable development has become a “social compass.” It guides citizens, civil organizations, companies, and governments to promote actions aimed at a common goal: sustainability.
The sustainable development approach is much broader than the environment. It is also about ensuring a strong, healthy, and fair society. This means meeting the needs of all people belonging to different groups, promoting personal well-being, social cohesion, and inclusion, and creating equal opportunities.
The SDGs, or Sustainable Development Goals, are an essential part of the 2030 Agenda, the strategic plan proposed by the United Nations, which aims to promote sustainable development and diversity.
The SDGs are 17 goals that must be achieved during the next 10 years to comply with the 2030 Agenda. The 2030 Agenda was developed following ESG criteria; therefore, each SDG aims to solve an environmental, social, or corporate governance problem.
To meet the SDGs, the United Nations Global Compact asks companies to do business responsibly while creating new opportunities to solve societal challenges through innovation and collaboration.
As we’ve mentioned, the 2030 Agenda is an action plan for social change signed by 193 United Nations member states in 2015. From the eradication of poverty to the promotion of peace and justice, each SDG addresses a specific social problem. Taken together, these goals represent a global call to action, urging companies, governments, and citizens to contribute to a more sustainable and equitable shared future.
The 2030 Agenda is considered a continuation of the UN Millennium Development Goals (2000-2015), which represented the first big international agreement designed to address such global problems.
The 17 SDGs, which are divided into 5 broad categories – planet, people, prosperity, peace, and alliances – include the following aims:
A report published by the Commission on Business and Sustainable Development found that business models supported by the SDGs could create opportunities worth up to US$12 trillion in four key areas: food and agriculture, cities, energy and raw materials, and health and well-being.
The employment rates might significantly rise, creating up to 380 million jobs by 2030.
In addition, the United Nations asserts that there are five key benefits that make alignment with the SDGs essential:
What are the SDGs I should work on in my company? How can I achieve them? What is the most efficient methodology? These are just some of the most frequent questions when trying to achieve SDGs in companies.
According to the communication and public opinion consultancy Llorente & Cuenca, four major aspects make it difficult to implement sustainability strategies:
Against a backdrop where taking social and environmental responsibility has become fundamentally important, aligning business strategy with the above SDGs brings multiple benefits. It not only strengthens the ethical position of companies, but also helps them to ensure their own long-term sustainability, so they can position themselves as committed leaders in a more just and equitable future.
But how to achieve that alignment? Here are some of the fundamental steps to creating synergy between the SDGs and a company’s business strategy:
A successful sustainability-focused strategy requires several key ingredients. It must integrate SDGs through awareness-raising solutions, but it should also bring measurable results, enhancing the company’s social, economic and environmental impact and value. isEazy ESG is a complete technology solution, designed to help you achieve these goals by mobilizing your entire company around its ESG training objectives.
With this intuitive platform, you can easily manage all the steps required to promote sustainability in your company – from a preliminary evaluation of your team’s SDG knowledge, right through to an impact analysis of your sustainable actions. But what does each of these steps look like in more detail?
isEazy ESG allows you to discover how much your employees know about the SDGs that make up the 2030 Agenda. With the Assessment tool, you will be able to evaluate their level of knowledge and activism regarding sustainability, diversity of each area, position, department, and even geographical area that makes up your organization.
This initial analysis will only take a few minutes, and you can implement it very easily since each employee can perform this assessment (and access isEazy ESG when needed) from any device.
Once you know your employees’ activism level and have defined the SDGs you want to develop in your company, in the training stage, you must provide your professionals with the latest techniques of neuro learning and digital engagement.
These technologies you will only find in isEazy ESG can engage your modern learners and new employees. In this way, you can generate fundamental changes in your team, which will help you achieve your Sustainable Development Goals and keep your employees engaged in their training activities without losing motivation.
In addition, ESG offers you a catalog of more than 65 courses specially developed under the most prestigious international standards to achieve the 17 SDGs of the 2030 Agenda together or individually.
Just as important as training your workforce is helping them understand the importance of this training and the impact their actions will have within the company. Even more so when it comes to developing more sustainable and inclusive habits.
To do this, you must rely on a solution that allows you to engage your team to achieve tangible changes that favor the development of a more sustainable and egalitarian world.
Social and gamified dynamics, for example, will help you increase the participation of professionals in the project, follow the project’s evolution, and measure your team’s level of team commitment in real time.
You will need to establish real changes to incentivize real change in your team. isEazy ESG allows you to create specific challenges or missions, such as saving a certain amount of water, reducing a specific percentage of CO2 emissions, or getting a certain amount of clothes donated; it is important to set realistic goals and mobilize your professionals.
In addition, you can encourage your employees to share their results with the rest of the team, achieving viral changes.
To know the real impact of your project, ESG allows you to follow its evolution in real-time and analyze the results by profile, department, or specific SDG.
This will bring you multiple benefits since you will not only be able to know which topics are difficult, how many people complete their activities, which departments are more committed, etc. The most interesting thing is that the results of your actions can be included in your sustainability report.
This will help you to position yourself as a socially responsible company, improve your non-financial reports and obtain official certifications such as B-Corp, or others.
Currently, there are many great tools available to help companies achieve their SDG goals. However, isEazy Skills is by far the most complete solution, especially designed to invigorate and mobilize your workforce around these crucial goals. Request your demo today!
The Sustainable Development Goals (SDGs) are a United Nations initiative comprising 17 global goals designed to address challenges such as poverty, gender equality, and climate change. For businesses, adopting the SDGs means aligning their strategies with sustainable practices, enhancing their reputation, and contributing to a more responsible future. Implementing the SDGs can also provide competitive advantages and improve engagement with customers and investors.
Every company has a unique impact on sustainability, making it crucial to analyze its business model and value chain. One effective way to do this is by using tools like isEazy Skills, which helps evaluate a company’s sustainability performance and design strategies aligned with the SDGs. With this solution, organizations can identify the areas where they can make the greatest impact and efficiently track their progress.
Integrating the SDGs into business strategy not only ensures compliance with international regulations and standards but also enhances corporate reputation, attracts talent committed to sustainability, and strengthens relationships with customers and stakeholders. Additionally, adopting the SDGs can improve operational efficiency and create new business opportunities, particularly in markets where sustainability is a key investment criterion.
To measure the impact of sustainability initiatives, businesses need tools that allow them to track their ESG (Environmental, Social, and Governance) performance. isEazy Skills facilitates the collection and analysis of sustainability-related data, helping companies generate impact reports, comply with regulations, and improve their performance in SDGs relevant to their industry.
Businesses may encounter barriers such as limited resources, difficulty measuring impact, and resistance to change. To overcome these challenges, it is advisable to start with an initial sustainability assessment, set achievable goals, and use digital platforms like isEazy Skills to simplify management and reporting on SDG progress. Additionally, sustainability training for employees is essential to ensuring effective and lasting transformation.
For SDG integration to be successful, employees must understand its importance and actively participate in the company’s sustainability strategy. Gamification and interactive learning are effective tools to achieve this. Solutions like isEazy Skills enable companies to design awareness programs, sustainability training, and internal communication strategies, ensuring that the entire organization is engaged in the sustainability transformation.
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