CASE STUDY
How C&A managed to train more than 15,000 employees in technical skills
July 5, 2024
CONTENT CREATED BY:

Table of contents
The digitalization of training has significantly expanded learning possibilities, but it has also raised a recurring question among L&D and HR teams:
when does it make sense to bring people together in real time—and when doesn’t it?
That’s where synchronous training comes in, a model that goes far beyond simply “running a webinar.” When well designed, it enables interaction, practice, and meaningful human connection. When poorly planned, it turns into a long, passive, and forgettable video call.
Understanding what synchronous training is, what problems it solves, and how to integrate it with other formats is essential to building truly effective learning programs within the organization.
Synchronous training is a learning format in which learners and instructors participate at the same time in a learning environment, whether physical or virtual. In the digital context, this includes live sessions, virtual classrooms, live online classes, or interactive virtual workshops.
Its defining feature is not just simultaneous attendance, but real-time interaction. Questions, discussions, group dynamics, case resolution, or simulations take place simultaneously, creating a more social and participatory experience.
This model clearly differs from asynchronous training, where each person accesses content at their own convenience. In synchronous training, the pace is shared, which fosters alignment, collaborative practice, and collective knowledge building.
| Aspect | Synchronous training | Asynchronous training |
|---|---|---|
| Learning moment | In real time | On demand, time-shifted |
| Interaction | Instant and bidirectional | Not immediate |
| Learner role | Active participant in a group | Independent learner |
| Main use | Practice, discussion, alignment | Core content and reinforcement |
| Flexibility | Medium | High |
Both models do not compete: they complement each other. Synchronous training activates practice and interaction, while asynchronous training provides depth, flexibility, and reinforcement.
From the outside, synchronous training may seem like it simply “makes learning more dynamic,” but in reality, it addresses very specific needs in corporate environments.
When an organization needs to align teams around a strategy, a process, or a major change, real-time interaction reduces misunderstandings and accelerates understanding.
When developing interpersonal skills—leadership, communication, negotiation—guided practice, role play, and immediate feedback make a significant difference compared to purely theoretical content.
It is also key in onboarding contexts, where a sense of belonging, connection with others, and the ability to ask questions live facilitate integration.
In these scenarios, synchronous training is not a cosmetic add-on—it is an accelerator of on-the-job transfer.
Not every live session qualifies as high-quality synchronous training. For it to work, certain conditions must be met.
Interaction cannot be incidental. Discussions, live polls, breakout group work, or case resolution are what turn the session into a true learning experience.
The design must be practice-oriented. Synchronous sessions are not the ideal space for delivering extensive theory, but for applying, discussing, and experimenting.
Structure is also essential. Without clear objectives and a defined dynamic, the session can dissolve into continuous presentation.
Finally, the instructor’s role changes. They move from being a presenter to becoming a facilitator, moderator, and guide of the experience.
| Situation in the company | Why the synchronous format is most appropriate | What it provides compared to recorded courses |
|---|---|---|
| Working on real situations that require debate | Allows live case analysis, hearing different perspectives, and making collective decisions | Generates contextualized and shared learning, not just individual understanding |
| Reinforcing culture and values | Real-time conversation facilitates alignment, shared reflection, and emotional connection with the message | Encourages internalization of values through social interaction |
| Resolving complex questions | The instructor can adapt explanations on the spot and respond to the group’s needs | Prevents misunderstandings and accelerates understanding of critical topics |
| Developing interpersonal skills | Dynamics such as role plays, simulations, or live feedback require social interaction | Enables practicing behaviors, not just understanding concepts |
| Team cohesion | Sharing a live space creates a sense of group belonging and collaboration | Strengthens connections between people, something individual consumption does not generate |
Although it is powerful, it is not a universal solution.
These limitations explain why it should not be used for all training content.
One of the most frequent mistakes is confusing synchronous training with simply broadcasting live content. Without dynamics, the session turns into an online lecture.
Another error is overloading it with theory, when this format is designed for practice and exchange.
It is also common to fail to prepare learners in advance. Without prior context, live time is spent explaining the basics instead of going deeper.
Finally, not integrating synchronous sessions with follow-up resources reduces their impact, as the experience remains isolated.
Sessions should have clear objectives linked to performance. The goal is not to “deliver a class,” but to drive changes in behavior and action.
Participatory dynamics must be planned in advance. Real cases, live polls, or breakout group work help maintain engagement.
Duration also matters. Short, structured blocks prevent cognitive overload.
Above all, the session should be part of a broader learning path, with pre- and post-session materials that reinforce and consolidate learning.
The key is not choosing between synchronous or asynchronous formats, but designing ecosystems where each format fulfills a specific role.
Foundational, conceptual, or reference content often fits better in asynchronous formats. Live sessions should be reserved for deepening knowledge, practicing skills, and fostering connection.
This hybrid approach allows organizations to leverage digital flexibility without losing the value of human interaction.
In organizations, this model is linked to critical processes: onboarding, leadership development, organizational change, sales training, or complex issue resolution.
It is not used to simply “deliver content,” but to activate conversations, practice skills, and align behaviors.
For this reason, integrating it within platforms such as isEazy LMS, which allow live sessions to be combined with resources, tracking, and communication, ensures the experience does not remain isolated, but connected to the broader learning strategy.
Want to launch a synchronous training program but don’t know where to start? With isEazy LMS, you get the best of a learning experience platform (LXP) and a powerful learning management system (LMS) combined in a new generation of learning platforms.
Organize your training content in an engaging and dynamic way, involve your employees through collaborative spaces such as forums, virtual classrooms, and other communication channels, and make information easy to access through our advanced search and recommendation system. All in one place. Request a demo!
No. Both models serve different purposes within digital learning. Synchronous training is ideal for practice, social interaction, and real-time Q&A, while asynchronous learning provides flexibility, conceptual depth, and the ability to review content on demand. Combining them allows you to balance efficiency and learning experience.
It can be, especially for the applied component. The conceptual foundation typically works better in asynchronous formats, while synchronous sessions are useful for solving complex problems, analyzing real cases, or running guided simulations. This way, live time is used for what truly adds value.
It depends on the objective, but in general, blocks of 45 to 90 minutes—with breaks and changes in dynamics—tend to deliver better results. Longer sessions increase digital fatigue and reduce participation. Breaking extensive content into several shorter sessions improves attention and retention.
Participation doesn’t happen automatically—it must be designed. Including open-ended questions, real-time polls, small group work, and practical activities encourages engagement. It’s also important to create a safe environment where people feel comfortable contributing.
The best AI-powered e-learning solutions in one place.
Request a demo Try it free
