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CASE STUDY

How C&A Went from 2.5% to 100% Training Engagement with isEazy Factory’s Custom Courses

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About C&A

C&A is one of the world’s largest fashion retailers, founded in the Netherlands in 1841, and currently operating in over 20 countries. The company entered the Brazilian market in 1976 and now has over 300 physical stores across the country and more than 15,000 employees.

In Brazil, C&A has become a leading brand in the retail sector, recognized for its innovation, commitment to sustainability, and investment in internal talent. As of 2025, C&A continues to lead the digital transformation of HR management by investing in tools and processes that ensure safe and efficient operations.

The C&A Team

The training project at C&A Brazil was led by Bárbara Pereira, Senior Training & Development Analyst, and Renata Delgado, Senior Communications Analyst. Both played a key role in launching this initiative to meet a critical business need.

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Sector

Retail

Coverage

Brazil

Headquarters

Netherlands

Technology

isEazy Factory

Team

15.000 employees

Autor

Bárbara Pereira

Senior Training & Development Analyst

C&A Brazil

Autor

Renata Delgado

Senior Communications Analyst

C&A Brazil

THE NEED

Training 15,000+ employees in technical knowledge—effectively and at scale

C&A needed to train both store managers and administrative staff across all of its locations in Brazil on how to properly use the company’s collective agreement management tool. Increasing adoption of this tool was a top priority, as its correct use helps prevent errors that could lead to fines, legal risks, unauthorized store closures on holidays, or operational failures. Mastery of the tool is crucial to maintaining the company’s legal security and ensuring store operations continue without interruption.

To meet this challenge, C&A was looking for a technology partner with strong e-learning expertise, capable of creating high-quality training content that was easy to implement and flexible enough to adapt to the pace and availability of in-store staff. In addition, they needed engaging training that could simplify a complex and technical subject full of legal terminology.

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“I was looking for a partner that could give me the confidence to build a training project on a highly technical topic in an engaging way. isEazy allowed us to bring interactivity to the course through their AI-powered features. They delivered the project on time, with a team based in different locations, all experts in what they do.”

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Bárbara Pereira

Senior Training & Development Analyst

C&A Brazil

THE SOLUTION

Instructional design, interactivity, and personalization: the digital course factory of isEazy Factory

Thanks to isEazy Factory’s custom course creation service and training consultancy, C&A was able to quickly develop a highly interactive, pedagogically sound course. The close support and guidance from the isEazy team on content and design were key to the success of the project.

C&A didn’t just receive a well-designed course—they gained access to a complete e-learning content factory that handled the entire process: instructional design, audiovisual production, subtitles, and multimedia assembly, freeing their internal team from operational and pedagogical workload.

“The e-learning content creation process was very flexible, and we were able to integrate everything that already existed on our platform: color palette, visuals, our typography… Working with isEazy was simple, and they met all of C&A’s needs—though I believe they could do the same for any company.”

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Renata Delgado

Senior Communications Analyst

C&A Brazil

THE RESULTS

From a complex topic to an engaging learning experience with real business impact

Thanks to isEazy Factory’s digital services and expert support, the project launch was a complete success: 100% of the target audience accessed the training content to improve their usage of the collective agreement management tool. This included both administrative personnel and store managers, who are directly responsible for ensuring operational and legal compliance in C&A’s daily activities.

With this all-in-one service, they reduced course production time and cost by up to 5x. isEazy Factory applied an instructional design approach focused on interactivity, incorporating multimedia resources, hands-on activities, and gamified scenarios to transform a highly technical subject into a clear, engaging, and easy-to-digest learning experience.

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“Our employees got hooked on the course and gave very positive feedback—they weren’t expecting something so interactive, with games and branching scenarios… This created genuine engagement among learners, and that was the true differentiator of working with isEazy.”

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Bárbara Pereira

Senior Training & Development Analyst

C&A Brazil

In addition, the training had a direct and measurable impact on the usage of the collective agreement tool:

  • 100% of store managers completed the training
  • 100% of administrative staff completed the training
  • Tool adoption increased from 2.5% to 100%
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“At the end of the course, we had the training metrics to cross-reference with performance inside the tool. We went from 2.5% to 100% adoption of our collective agreement tool thanks to the training content developed by isEazy Factory.”

Profesional

Bárbara Pereira

Senior Training & Development Analyst

C&A Brazil

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