Digital skills are skills and knowledge that allow for the appropriate use of technological tools, both in the personal and professional spheres. These skills allow people to enhance their employability, productivity, creativity and professional resilience.
The importance of digital skills is now increasingly noticeable. The World Economic Forum (WEF) predicts that 42% of tasks will be automated by 2027, due to the implementation of AI and other emerging technologies. Such changes necessitate that companies have adequate talent capable of adapting to these new technologies, as well as possessing the necessary digital skills to get the most out of them.
According to the classification established by the International Telecommunications Union (ITU), there are three levels of digital skills:
Although demand for skills is constantly changing and updating, here are some of the digital skills most required currently by companies:
Companies are looking for professionals capable of using tools such as Google Ads, and who understand the principles of SEO and content marketing, to promote their products and services online.
This skill involves grasping the utility of big data, as well being able to interpret statistics and universal performance indicators, such as the number of visits to a website or followers on a brand’s social networks.
This is all about the ability to plan and execute digital projects efficiently, ensuring that established deadlines and objectives are successfully met.
Another of the most in-demand digital skills has to do with a person’s ability to communicate assertively with their superiors, colleagues and project-leading teams. At the same time, effective communication reinforces collaboration and teamwork in a more general way.
In a constantly evolving digital environment, it is crucial for companies to have employees capable of staying updated and adapting to new technologies and trends.
Currently, professional profiles with skills related to AI are highly in demand. This is the ability to work with machine learning algorithms that allow companies to automate tasks and processes, make data-driven decisions, and improve personalization.
Improving digital skills is a process that requires commitment and a well-defined strategy. On an individual level, recommendations include taking online courses, putting into practice what you learn in real-life situations, and seeking mentors. It is also crucial to maintain an active awareness of the latest technological trends.
And how to train your teams in digital skills? Start by identifying the needs of each professional and create a personalized development plan. Make sure everyone has access to training resources and promote teamwork to share knowledge. Additionally, cultivate a culture of continuous learning, and don’t forget to evaluate progress regularly.
Finally, to make your training plan a real success, isEazy Skills offers you all the soft and digital skills courses and programs you need for upskilling your professionals, regardless of their profile, training need or company type.