Digital skills

What are digital skills and why are they relevant in the world of work?

Digital skills are skills and knowledge that allow for the appropriate use of technological tools, both in the personal and professional spheres. These skills allow people to enhance their employability, productivity, creativity and professional resilience.

The importance of digital skills is now increasingly noticeable. The World Economic Forum (WEF) predicts that 42% of tasks will be automated by 2027, due to the implementation of AI and other emerging technologies. Such changes necessitate that companies have adequate talent capable of adapting to these new technologies, as well as possessing the necessary digital skills to get the most out of them.

How are digital skills classified?

According to the classification established by the International Telecommunications Union (ITU), there are three levels of digital skills:

  • Basic level: these are the fundamental skills that allow you to perform basic tasks such as using a touch screen, operating word processors, managing files, sending emails, filling out forms and searching the web.
  • Intermediate level: intermediate digital skills are those that allow you to use technologies related to content creation, work on more automated processes or evaluate technology.
  • Advanced level: this level generally covers skills needed for IT work or closely related jobs, such as graphic design, multimedia development, data analysis, etc.

The most important digital skills demanded by companies

Although demand for skills is constantly changing and updating, here are some of the digital skills most required currently by companies:

1. Digital Marketing

Companies are looking for professionals capable of using tools such as Google Ads, and who understand the principles of SEO and content marketing, to promote their products and services online.

2. Data analysis

This skill involves grasping the utility of big data, as well being able to interpret statistics and universal performance indicators, such as the number of visits to a website or followers on a brand’s social networks.

3. Digital project management

This is all about the ability to plan and execute digital projects efficiently, ensuring that established deadlines and objectives are successfully met.

4. Communication and digital collaboration

Another of the most in-demand digital skills has to do with a person’s ability to communicate assertively with their superiors, colleagues and project-leading teams. At the same time, effective communication reinforces collaboration and teamwork in a more general way.

5. Adaptability and continuous learning

In a constantly evolving digital environment, it is crucial for companies to have employees capable of staying updated and adapting to new technologies and trends.

6. Artificial intelligence

Currently, professional profiles with skills related to AI are highly in demand. This is the ability to work with machine learning algorithms that allow companies to automate tasks and processes, make data-driven decisions, and improve personalization.

How to improve and develop digital skills for yourself and your team?

Improving digital skills is a process that requires commitment and a well-defined strategy. On an individual level, recommendations include taking online courses, putting into practice what you learn in real-life situations, and seeking mentors. It is also crucial to maintain an active awareness of the latest technological trends.

And how to train your teams in digital skills? Start by identifying the needs of each professional and create a personalized development plan. Make sure everyone has access to training resources and promote teamwork to share knowledge. Additionally, cultivate a culture of continuous learning, and don’t forget to evaluate progress regularly.

Finally, to make your training plan a real success, isEazy Skills offers you all the soft and digital skills courses and programs you need for upskilling your professionals, regardless of their profile, training need or company type.

Josefina Castelán
Josefina Castelán
Content Marketing Specialist at isEazy

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