CASE STUDY
The European University is an academic institution that was founded in 1995 and which currently has more than 13,000 students. One of the key aspects of its philosophy is its clear commitment to quality – something that does not only define the teaching it provides to its students but also its initiatives to boost the talent of its employees.
Samuel Rodríguez, Talent Development Manager, and Rebeca Vaillo, HR Specialist, both of whom work for the European University of Madrid, tell us firsthand how they strengthened the sales team at the university with isEazy Skills, reaching a training completion and knowledge retention rate of over 90%.
Sector
Education
Region
Spain
Workforce
+2200
Creation
1995
Samuel Rodríguez
Talent Development Manager
UEM
Rebeca Vaillo
HR Specialist
UEM
NEED
With that commitment to quality in mind, the university saw the need to develop a competence training plan to be able to strengthen the skills of its new Admissions team.
The challenge? Providing the team with high-impact, innovative, practical, and individualized training that would be able to uphold the university’s quality standards.
“When we faced the challenge of training the new Admissions team, we identified the need to develop a training plan focused on innovative, practical, and individualized skills; one that was integrated into a program that also included sessions on the organizational context, the product portfolio, and the tools needed to carry out the institution’s commercial activity.”
Samuel Rodríguez
Talent Development Manager
UEM
SOLUTION
As a response, isEazy Skills designed a training plan focused on the following competences: ‘Closing Sales,’ ‘Commercial Communication and Influence,’ and ‘Emotional Intelligence Applied to Sales.’
The plan had three stages: an e-learning phase, with interactive contents of high pedagogical value, a face-to-face session, with practical activities aligned with the team’s daily work, and a final gamification phase with questions, challenges, and contests. All of that was packed into a cutting-edge technological environment.
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