Fondo

CASE STUDY

100% personalized and gamified training: the formula for talent development at the UEM

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About the European University of Madrid

 
The European University is an academic institution that was founded in 1995 and which currently has more than 13,000 students. One of the key aspects of its philosophy is its clear commitment to quality – something that does not only define the teaching it provides to its students but also its initiatives to boost the talent of its employees.
 

The UEM team

 
Samuel Rodríguez, Talent Development Manager, and Rebeca Vaillo, HR Specialist, both of whom work for the European University of Madrid, tell us firsthand how they strengthened the sales team at the university with isEazy Skills, reaching a training completion and knowledge retention rate of over 90%.

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Sector

Education

Region

Spain

Workforce

+2200

Creation

1995

Autor

Samuel Rodríguez

Talent Development Manager

UEM

Autor

Rebeca Vaillo

HR Specialist

UEM

NEED

Talent development of your Admissions team

 
With that commitment to quality in mind, the university saw the need to develop a competence training plan to be able to strengthen the skills of its new Admissions team.
 
The challenge? Providing the team with high-impact, innovative, practical, and individualized training that would be able to uphold the university’s quality standards.

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“When we faced the challenge of training the new Admissions team, we identified the need to develop a training plan focused on innovative, practical, and individualized skills; one that was integrated into a program that also included sessions on the organizational context, the product portfolio, and the tools needed to carry out the institution’s commercial activity.”

Profesional

Samuel Rodríguez

Talent Development Manager

UEM

SOLUTION

A practical and personalized training program, focused on the team’s day-to-day work

 
As a response, isEazy Skills designed a training plan focused on the following competences: ‘Closing Sales,’ ‘Commercial Communication and Influence,’ and ‘Emotional Intelligence Applied to Sales.’
 
The plan had three stages: an e-learning phase, with interactive contents of high pedagogical value, a face-to-face session, with practical activities aligned with the team’s daily work, and a final gamification phase with questions, challenges, and contests. All of that was packed into a cutting-edge technological environment.

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RESULTS

Record participation and high day-to-day impact

 

Thanks to this innovative methodology, participants were able to internalize and transfer knowledge to their jobs throughout each phase in an agile and simple way. User reception and satisfaction were very positive, as were the results:

90%

Online training was completed at a rate of over 90%.

93%

Gamification achieved a knowledge retention rate of up to 93%.

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