Fondo

CASE STUDY

Increasing engagement with Shiseido’s training through a social, gamified app

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About Shiseido

 
With 147 years of history, Shiseido is one of the pioneering companies in the cosmetics sector, fusing Japanese tradition and cutting-edge science to create products that reflect its passion for beauty and nature. For Shiseido, success goes beyond business growth – it’s also a matter of trust and commitment to its customers. This approach has led the company to pursue a training style that can be of real, practical benefit to its professionals in their day-to-day work, thereby improving customer experience.

However, with such an extensive and diverse network of collaborators, the company needed a digital solution that could facilitate easy access to training as well as keep the entire team connected. Shiseido turned to isEazy Engage to transform its learning and forge a strong, continuous connection with its employees.
 

The Shiseido team

Consuelo Mohedano, Director of L&D, Antonio Rosique SMI & Senior National Trainer, and Antonio Serrano, Trainer and Makeup Artist at Shiseido, tell us how, thanks to isEazy Engage, they have been able to implement training tailored to their needs.

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Founded

1872

Sector

Cosmetics

Technology

isEazy Engage

Rearch

120+ countries

Scale

46.000 employees

Autor

Consuelo Mohedano

Director of T&D

Shiseido

Autor

Antonio Rosique

SMI & Senior National Trainer

Shiseido

Autor

Antonio Serrano

Trainer & make-up artist

Shiseido

NEED

Provide continuous, centralized training to support a global team

 
Since its birth in 1872, Shisedo has consistently demonstrated its intent to provide the best possible service at its points of sale.
 
However, its extensive network of collaborators, composed of many different profiles and scattered across many locations; has led it to pursue more innovative, digital training tools – ones which allow professionals at its points of sale to train at any time or place. ​

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“We thought it was necessary to enrich our usual training, with learning that could accompany our employees in their day-to-day work. And with more innovative and digital tools that would facilitate contact with beauty advisors, when training in the classroom is no longer possible.”

Profesional

Consuelo Mohedano

Director of training and education

Shiseido

SOLUTION

A 100% gamified and social app adapted to their needs

 

To overcome these challenges, Shiseido turned to isEazy Engage to implement training tailored to its needs.

 
With the help of the most cutting-edge technology, they’ve managed to implement a social, gamified app which centralizes the company’s entire body of corporate knowledge, condensing it into bite-sized content pills for their team to consume at any time or place.

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“Taking advantage of the launch of our new line of facial care products, Future Solution, we wanted to implement training adapted to these new needs. This tandem between training and gamification has completely exceeded our expectations.”

Profesional

Antonio Rosique

SMI & Senior National Trainer

Shiseido

RESULT

90%+ knowledge retention and 1K challenges completed

Since implementing isEazy Engage, Shiseido has achieved outstanding results in its training program:

Increased knowledge retention

 
The combination of training and gamification has allowed Shiseido to achieve a knowledge retention rate of over 90%, improving employees’ ability to remember and apply everything they’ve learned at their point of sale.
 

Enhanced engagement

 
Participation in the courses has been impressive, with employees demonstrating a high level of commitment and overcoming the ‘1,000 challenges played’ benchmark. And all this, despite the fact that the training is completely voluntary.
 

Greater reach

 
Thanks to these digital tools, Shiseido has been able to train its different profiles effectively regardless of geographical barriers, ensuring that learning reaches each employee, wherever they are.

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“In all these projects, isEazy’s support has been essential to meet the objective of offering continuous improvement of our products and services. Or, as the Japanese philosophy so present in our DNA considers, kaizen: a continuous evolution of ourselves.”

Profesional

Antonio Serrano

Trainer and make-up artist

Shiseido

You too can transform the way your team learns and grows

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Access the most innovative tools and technology in the L&D industry.

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Improve efficiency and productivity in your team.

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Offer your professionals continuous training wherever and whenever they need it.

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Multiply engagement with your training through gamification and the most addictive resources.

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