100% Mobile Training for Bridgestone's Extensive Distribution Network
Bridgestone is the world’s leading tire manufacturer, with subsidiaries operating in over 25 countries across the world. With an ongoing commitment to providing top-quality products and exceptional customer service, Bridgestone has established itself as a global industry leader. The company is especially prominent in Latin America, boasting a presence in 24 countries and nearly 1,000 points of sale.
However, managing such a large and decentralized network posed significant challenges to the company’s training efforts.
The organization needed to ensure that all distributors could be quickly and effectively trained and aligned, maintaining service excellence at each individual customer touchpoint.
Genaro Jiménez, Trade Marketing Manager at Bridgestone, and Berenice Martínez, Head of Training, share how they met this challenge and why Bridgestone decided to replicate their successful results across multiple Latin American countries, including Costa Rica, Colombia, and Ecuador.
Andrés Ortega
Trade Marketing Manager
Berenice Martínez
Head of Training
Foundation
1931
Region
North Latin America
Workforce
+140,000
Technology
isEazy Engage
- CHALLENGE
Provide agile and effective training at over 1,000 points of sale
Delivering effective training in a globalized world is a complex task for any organization. Bridgestone needed an innovative and scalable solution to train its network of distributors across more than 600 points of sale in Mexico, 300 in Central America, and 200 in Colombia and Ecuador.
The company required a digital platform that could enhance employees’ technical knowledge and provide specialization to improve customer service and support. For this reason, they chose isEazy Engage to develop a fast, effective and scalable training program carefully tailored to the modern work environment.
- SOLUTION
An innovative app that blends learning, gamification, and connection
In order to address these challenges, Bridgestone implemented isEazy Engage, an app that transformed their training into a fun, social and collaborative experience. Through the Bridgestone University platform, employees can now learn quickly and with maximum engagement from their own mobile devices. The platform offers:
- High-Impact Microlearning Content
Designed to expand employees’ technical knowledge with a practical focus on applying knowledge, these microlearning modules not only enhance expertise but also directly improve customer service and support at points of sale.
- Gamification and Personalized Incentives
Thanks to the integration of game-based dynamics, users can compete against each other, earn points, and even redeem them for rewards. This system boosts motivation and engagement, driving participation rates higher.
- A Fun and Social Learning Space
- Centralized Management and Data Analytics
The platform allows Bridgestone to manage a global database, track individual performance, and even measure progress in real time. It also supports direct communication, so the company can share updates, promotions and specific training requirements to its entire workforce regardless of location.
- RESULTS
Measurable success:Over 2,000 active users in just 4 months
Since implementing isEazy Engage, Bridgestone has achieved outstanding results that have transformed its training process:
- Over 2,000 Active Users in Just 4 Months
- Regional Expansion
- Industry Pioneers
Transform learning in your organization with isEazy Engage
- Learning Always Within Reach: Give your team access to training content from any location, using their mobile devices. Provide the opportunity for continuous learning tailored to their unique needs.
- Engaging and Motivating Learning: Incorporate exciting microlearning content, gamification dynamics, rewards and incentives to keep your team engaged and motivated.
- Efficient Knowledge Management: Centralize essential information on one single platform, enabling employees to access, comment on, and share content quickly and easily.
- Measurable, Scalable Impact: Track your team’s progress in real time and adjust training programs to meet your company’s specific challenges.
Ready to transform how your team learns and communicates?
With isEazy Engage, you can turn knowledge into action and make training a powerful driver of change.
Discover what isEazy Engage can do for your team
