Tires
North Latin America
+140000
1931
Bridgestone Corporation is the world’s largest tire and rubber company. Thanks to its constant focus on offering the highest quality in its products and customer care, Bridgestone has established itself as a world leader in the manufacture of tires. Specifically, in Northern Latin America, itās present in 24 countries with almost 1,000 points of sale.
Genaro JimĆ©nez, Trade Marketing Manager of Bridgestone, and Berenice MartĆnez, Head of Training, tell us what the experience with Bizfit is like and why Bridgestone has decided to replicate the project in other Latin American countries such as Costa Rica, Ecuador and Colombia.
Bridgestone required training for its personnel distributed in more than 600 points of sale in Mexico, more than 300 in Central America and more than 200 in Colombia and Ecuador, which will expand its expertise and technical knowledge to improve customer care and support. To do so, it turned to isEazy Engage, which developed a massive, rapid, effective training program adapted to current work spaces.
The development of a social and collaborative app that would make it possible to train the entire network of collaborators through high impact micro-content and gamification dynamics, which guarantee knowledge acquisition while having fun and on the userās personal mobile device. And all this in an innovative environment designed specially for them.
Initially, Bridgestone introduced the project in Mexico, where it has already achieved more than 2,000 registered and active users in just 4 months. They are therefore already replicating it at their offices in Costa Rica, Colombia and Ecuador.
Trademarketing Manager
Chief Training Officer
Remember!Although in this content you will find us under the name Bizfit, we are now isEazy Engage. We have a new look, but we are still the only app capable of driving engagement in all your training projects.
Reinvent the way you do e-learning
The best e-learning solutions, in one place.
Design and share your own training content.
Bespoke content creation in record time.
Learning and management centred on the user experience.
A complete catalogue for upskilling your team.
The training app for frontline workers.
Gamification app for boosting the success of your training.
Sustainable app with a wide range of courses online.
