CASE STUDY
MAPFRE Colombia is a leading insurance provider in the country, with over 30 years of presence in the Colombian market. It is part of the multinational MAPFRE group, which operates in more than 40 countries and has a solid infrastructure in Colombia: 139 offices, more than 1,150 employees, and a network of 2,619 intermediaries.
The company is committed to innovation and sustainability, aiming to implement advanced technological solutions to improve the customer experience and internal processes.
During the latest edition of the FiAD Summit, a leading online event in Latin America, Nicolás Melo, Sales Trainer at MAPFRE Colombia, along with Martha Garzón, KAM at isEazy, shared the project Aul@ MAPFRE, which has optimized the company’s commercial training processes.
Founded
1933
Sector
Insurance
Reach
+40 countries
Team
+1,150 employees
Technology
LMS, Skills, Author, Factory
Nicolás Melo
Sales Trainer
MAPFRE Colombia
NEED
With a strong presence in the market and a focus on innovation and social responsibility, MAPFRE Colombia continues to establish itself as one of the leading insurance companies in the country. Its product portfolio includes life, health, home, automotive, and business insurance.
As part of its tactical plan to strengthen the development of its intermediary channel, MAPFRE Colombia’s commercial training team needed advanced technological solutions to transform knowledge management into a true growth driver.
“We have an intermediation model that helps us market our insurance products and includes more than 2,400 intermediaries, who needed to be trained to strengthen their commercial skills. To achieve this, we wanted to create a school with the best e-learning technology.”
Nicolás Melo
Sales Trainer
MAPFRE Colombia
SOLUTION
With the custom content creation service from isEazy Factory, the authoring tool isEazy Author, the isEazy LMS platform, and the isEazy Skills course catalog, MAPFRE has a complete e-learning ecosystem to shape its corporate training school. This allows their teams to create their own ad hoc content, access a catalog with over 540 resources, or develop courses with the support of a multimedia studio.
The implementation of Aul@ MAPFRE, the e-learning platform developed by isEazy specifically for MAPFRE Seguros’ agents and commercial teams, emerged in response to the need to provide an accessible, intuitive, and effective space for the continuous training of its sales teams. Aul@ MAPFRE serves as the central hub for training, gathering key information about the company and its products in a clear and structured way.
“We were not just looking for a technical training school, but also a skills-based school for each of our agents—one that would also engage these professionals through gamification and contests. Since we started working with isEazy, we have already achieved nearly 10,000 hours of product training.”
Nicolás Melo
Sales Trainer
MAPFRE Colombia
RESULTS
A well-designed training strategy, supported by technology, can transform commercial learning, motivate teams, and drive sales.
Personalized and flexible training
Where each intermediary chooses what they want to learn, boosting motivation and effectiveness.
Comprehensive development
Combining technical product training with essential soft skills for commercial performance.
Gamification for greater engagement
With challenges, rankings, and competitions that encourage continuous participation.
Results-driven training
Connecting learning to business goals and direct improvements in sales.
“The key to Aul@ MAPFRE’s success lies in the fact that both we and isEazy understand the commercial needs of our teams—regardless of the market or product type—and are able to adapt so that the platform delivers this knowledge to MAPFRE’s commercial professionals.”
Nicolás Melo
Sales Trainer
MAPFRE Colombia
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