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CASE STUDY

How MAPFRE turned learning into sales with isEazy

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About MAPFRE

 
MAPFRE Colombia is a leading insurance provider in the country, with over 30 years of presence in the Colombian market. It is part of the multinational MAPFRE group, which operates in more than 40 countries and has a solid infrastructure in Colombia: 139 offices, more than 1,150 employees, and a network of 2,619 intermediaries.
 
The company is committed to innovation and sustainability, aiming to implement advanced technological solutions to improve the customer experience and internal processes.
 

The MAPFRE team

During the latest edition of the FiAD Summit, a leading online event in Latin America, Nicolás Melo, Sales Trainer at MAPFRE Colombia, along with Martha Garzón, KAM at isEazy, shared the project Aul@ MAPFRE, which has optimized the company’s commercial training processes.

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Founded

1933

Sector

Insurance

Reach

+40 countries

Team

+1,150 employees

Technology

LMS, Skills, Author, Factory

Autor

Nicolás Melo

Sales Trainer

MAPFRE Colombia

NEED

Driving commercial growth with an e-learning school for over 2,400 intermediaries

With a strong presence in the market and a focus on innovation and social responsibility, MAPFRE Colombia continues to establish itself as one of the leading insurance companies in the country. Its product portfolio includes life, health, home, automotive, and business insurance.

As part of its tactical plan to strengthen the development of its intermediary channel, MAPFRE Colombia’s commercial training team needed advanced technological solutions to transform knowledge management into a true growth driver.

“We have an intermediation model that helps us market our insurance products and includes more than 2,400 intermediaries, who needed to be trained to strengthen their commercial skills. To achieve this, we wanted to create a school with the best e-learning technology.”

Profesional

Nicolás Melo

Sales Trainer

MAPFRE Colombia

SOLUTION

Training as a sales driver: the commitment to high-impact e-learning

 
With the custom content creation service from isEazy Factory, the authoring tool isEazy Author, the isEazy LMS platform, and the isEazy Skills course catalog, MAPFRE has a complete e-learning ecosystem to shape its corporate training school. This allows their teams to create their own ad hoc content, access a catalog with over 540 resources, or develop courses with the support of a multimedia studio.
 
The implementation of Aul@ MAPFRE, the e-learning platform developed by isEazy specifically for MAPFRE Seguros’ agents and commercial teams, emerged in response to the need to provide an accessible, intuitive, and effective space for the continuous training of its sales teams. Aul@ MAPFRE serves as the central hub for training, gathering key information about the company and its products in a clear and structured way.

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“We were not just looking for a technical training school, but also a skills-based school for each of our agents—one that would also engage these professionals through gamification and contests. Since we started working with isEazy, we have already achieved nearly 10,000 hours of product training.”

Profesional

Nicolás Melo

Sales Trainer

MAPFRE Colombia

RESULTS

Effective training that translates into real commercial growth

A well-designed training strategy, supported by technology, can transform commercial learning, motivate teams, and drive sales.

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Personalized and flexible training

Where each intermediary chooses what they want to learn, boosting motivation and effectiveness.

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Comprehensive development

Combining technical product training with essential soft skills for commercial performance.

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Gamification for greater engagement

With challenges, rankings, and competitions that encourage continuous participation.

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Results-driven training

Connecting learning to business goals and direct improvements in sales.

“The key to Aul@ MAPFRE’s success lies in the fact that both we and isEazy understand the commercial needs of our teams—regardless of the market or product type—and are able to adapt so that the platform delivers this knowledge to MAPFRE’s commercial professionals.”

Profesional

Nicolás Melo

Sales Trainer

MAPFRE Colombia

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