CASE STUDY
Over 90 years ago, the Academy of Belas Artes of São Paulo was founded in Brazil, a cutting-edge institution dedicated to producing and disseminating knowledge in the arts and culture, as well as in the human, social and technological sciences.
Today, its mission as a University Center is to train students in a wide range of artistic disciplines, but always with a strong focus on pedagogical innovation. Since 2008, the Centro Belas Artes (BA) has developed e-learning courses both for its higher education programs and for teacher training purposes, forging links with the Brazilian Association of Distance Education (ABED) along the way.
Con el objetivo de enriquecer los cursos de pregrado y posgrado en modalidad híbrida y 100% online de su campus virtual, BA en línea, la institución buscaba una herramienta de e-learning que permitiera a sus diseñadores instruccionales ganar autonomía y agilidad a la hora de crear sus contenidos online.
Márcia Batistela, Art, Audiovisual and Multimedia Instructional Design Coordinator explained to us how they transformed their production of e-learning content – not to mention enriched their students’ learning experience – with the help of isEazy Author.
Sector
University education
Founded
1925
Countries
Brazil and Portugal
Staff
+500
Márcia Batistela
Art, Audiovisual and Multimedia Instructional Design Coordinator
BA de São Paulo
NEED
As a leading university in Brazil, renowned for being one of
the first to provide education in the arts and offer e-learning to its students, the institution has always strived to update and constantly improve its training programs.
Its team of instructional designers, who play a fundamental role in developing this content, needed an agile and intuitive content creation tool that would allow them to reduce production times and simultaneously improve quality. The goal was to equip BA online with a more dynamic learning model, which could adapt on an ad-hoc basis to the needs of students.
“We wanted to completely change the way we generate content, so that we could be more efficient without compromising on the student experience.”
Márcia Batistela
Art, Audiovisual and Multimedia Instructional Design Coordinator
BA of São Paulo
SOLUTION
More autonomy
Thanks to isEazy Author, the BA has gained the autonomy it was looking for in the production of training content. With this powerful and intuitive tool in their hands, the center’s instructional designers can stop worrying about fiddly technical aspects and focus instead on the course content itself.
Moreover, the large number of interactives and games included with isEazy Author, as well as its nuanced customization options, mean that the designers can now create personalized, high-quality content in a fraction of the time.
Creation and distribution
Crucially, the process remains just as simple when it comes to designing accessible e-learning courses. In fact, isEazy Author has recently added new features that make it easier than ever to create courses complying with the latest accessibility legislation (WCAG and US Section 508).
isEazy Author’s distribution options are another of the
features that the BA team highlights about the tool: “whether uploading them to our intranet, sharing them through a link or hosting them on our own platform, isEazy Author lets us distribute the courses instantly, allowing us to monitor the progress and results of the training”, says Batistela.
“Our team of designers has adapted well to the tool. Plus, it’s so intuitive that they can now create more interactive and personalized courses with little effort.”
Márcia Batistela
Art, Audiovisual and Multimedia Instructional Design Coordinator
BA of São Paulo
RESULTS
Importantly, beyond the savings in costs and production times, the BA is confident that isEazy Author has allowed them to increase engagement in their training.
Including games and exercises in the courses has made it possible for them to create a learning experience that is extremely attractive to a new generation of digital natives.
Thanks to this, the BA has seen an increase in student participation, and improvements in levels of knowledge retention even in the most complex topics.
In the future, BA professionals want to use the tool’s advances in artificial intelligence to generate content automatically, and respond quickly to the training needs of today’s constantly evolving careers.
“isEazy Author is providing our students with a new distance learning experience that has revolutionized our concept of online teaching.”
Márcia Batistela
Art, Audiovisual and Multimedia Instructional Design Coordinator
BA of São Paulo
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