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CASE STUDY

100% Mobile Training for Bridgestone’s ​Extensive ​Distribution Network

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About Bridgestone

Bridgestone is the world’s leading tire manufacturer, ​with​​​​ ​subsidiaries​ operating​ in over 25 countries​ across the world​. With a​n ongoing​​​ commitment to providing top-quality products and exceptional customer service, Bridgestone has established itself as a global industry leader. Th​e company is especially prominent​​​ in Latin America, ​boasting ​​ a presence in 24 countries and nearly 1,000 points of sale.
 
However, managing such a large and decentralized network posed significant​​ challenges​ to the company’s training efforts​. The ​organization​​​ needed to ensure that all distributors ​could be​​​ quickly and effective​ly trained and aligned,​​​​​ maintain​ing​ service excellence at ​each individual​​​​​​ ​customer touchpoint.
 

The Bridgestone team

Genaro Jiménez, Trade​ M​​​arketing Manager at Bridgestone, and Berenice Martínez, Head of Training, share​​ how t​hey met this challenge ​​​​​ and why Bridgestone decided to ​replicate their successful results across multiple​​​ Latin American countries, including Costa Rica, Colombia, and Ecuador.

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Foundation

1931

Region

North Latin America

Workforce

+140,000

Technology

isEazy Engage

Autor

Genaro Jiménez

Trade​ M​​​arketing Manager

Bridgestone

Autor

Berenice Martínez

Head of Training

Bridgestone

NEED

Provide agile and effective training ​ at​​​ over 1,000 points of sale

 
Delivering effective training in a globalized world is a complex task for any organization. Bridgestone ​needed​​​ an innovative and scalable solution to train its​​ network ​of distributors ​across more than 600 points of sale in Mexico,​​ 300 in Central America, and​​ 200 in Colombia and Ecuador.
 
The company​ required​​​ a ​digital ​platform that could enhance ​employees’ ​technical knowledge and ​provide ​specialization to improve customer service and support. For this reason, they chose isEazy Engage to develop a ​​​​​ fast, ​effective ​and scalable ​training program ​carefully ​tailored to ​the ​modern work environment​​.

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“As a completely decentralized team with constant staff rotation, it was essential that​​ training could be conducted autonomously, at any time or place, while also fostering user engagement.”

Profesional

Berenice Martínez

Head of Training

Bridgestone

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SOLUTION

An innovative app that blends learning, gamification, and connection

​​In order ​​​​t​o address these challenges, Bridgestone implemented isEazy Engage, an app that transformed their training into a fun, social​​ and collaborative experience. Through the Bridgestone University platform, employees can ​now ​learn quickly and ​with maximum engagement​​​ from their own mobile devices.
 
The platform offers:

High-Impact Microlearning Content

Designed to expand employees’ technical knowledge with a practical​​ focus​ on applying knowledge​, these microlearning modules not only enhance​​ expertise but also directly improve customer service and support at points of sale.

Gamification and ​P​​​ersonalized ​I​​​ncentives

Thanks to the integration of​​​​​ game-based dynamics, users can compete against each other, earn points, and ​even ​redeem them for rewards. This system boosts motivation and engagement, driving​​ participation rates​ higher​.

A ​F​​​un and ​S​​​ocial ​L​​​earning ​S​​​pace

Bridgestone University is designed as a dynamic, engaging ​learning ​environment that fosters collaboration and social interaction. Employees can learn, share​​ and discuss content, play individually or in teams.

Centralized ​M​​​anagement and ​D​​​ata ​A​​​nalytics

The platform ​allows​​​ Bridgestone to manage a global database, track individual performance, and ​even ​measure progress in real time. It also supports direct communication, ​so the​​​​​ company ​can​​​ share updates, promotions​​ and specific ​training ​requirements ​to its entire workforce ​regardless of location.

“With isEazy Engage, we now have a platform that offers high-impact microcontent, making team training more efficient and engaging. It enhances their technical expertise, helping improve customer service and support. And all this comes in an innovative app designed especially for them.”

Profesional

Genaro Jiménez

Trade​ M​​​arketing Manager

Bridgestone

RESULTS

Measurable success: Over 2,000 active users in just 4 months

Since implementing isEazy Engage, Bridgestone has achieved outstanding results that have transformed its training process:

  • Over 2,000 ​A​​​ctive ​u​​​sers

The initial rollout in Mexico exceeded ​all ​expectations, with rapid adoption across various distributors​​ re​sulting in​​​ more than 2,000 active users in just four months.

  • Regional ​expansion

Due to the project’s initial success, Bridgestone has begun r​olling out​​​ the initiative in Costa Rica, Colombia, and Ecuador, where similarly positive results are ​expected​​​.

  • Industry ​p​​​ioneers

​​Thanks to this initiative​​​​​, Bridgestone has established itself as a market leader, becoming the first company in its industry to develop and implement a training platform like isEazy Engage.

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“With isEazy Engage, we’re not just meeting our goals — we’re transforming our industry. Although the app was initially designed for external staff, even our own employees are requesting access to use it as part of our continuous training and onboarding program.”

Profesional

Genaro Jiménez

Trade​ M​​​arketing Manager

Bridgestone

Transform learning in your organization with isEazy Engage

Imagine having a tool that helps you connect, train, and motivate your ​whole ​team​ ​—​ ​no matter where they are. With isEazy Engage, it’s possible:

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Learning ​A​​​lways
​W​​​ithin ​R​​​each

Give​​​ your team​​ access to training content from ​any location, using their mobile devices.​ Provide the opportunity for​​​ continuous learning tailored to their unique needs.

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Engaging and ​
​M​​​otivating ​L​​​earning

Incorporate ​exciting ​microlearning content, gamification dynamics, rewards​​ and incentives to keep your team engaged and motivated.

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Efficient ​K​​​nowledge ​
​M​​​anagement

Centralize essential information on ​one​​​ single platform, enabling employees to access, comment​ on​, and share content quickly and easily.

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Measurable​,​​​​ S​​​calable ​
​I​​​mpact

Track your team’s progress in real time and adjust training programs to meet your ​company’s ​​​​​ specific challenges.

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