CASE STUDY
Bridgestone is the world’s leading tire manufacturer, with subsidiaries operating in over 25 countries across the world. With an ongoing commitment to providing top-quality products and exceptional customer service, Bridgestone has established itself as a global industry leader. The company is especially prominent in Latin America, boasting a presence in 24 countries and nearly 1,000 points of sale.
However, managing such a large and decentralized network posed significant challenges to the company’s training efforts. The organization needed to ensure that all distributors could be quickly and effectively trained and aligned, maintaining service excellence at each individual customer touchpoint.
Genaro Jiménez, Trade Marketing Manager at Bridgestone, and Berenice Martínez, Head of Training, share how they met this challenge and why Bridgestone decided to replicate their successful results across multiple Latin American countries, including Costa Rica, Colombia, and Ecuador.
Foundation
1931
Region
North Latin America
Workforce
+140,000
Technology
isEazy Engage
Genaro Jiménez
Trade Marketing Manager
Bridgestone
Berenice Martínez
Head of Training
Bridgestone
NEED
Delivering effective training in a globalized world is a complex task for any organization. Bridgestone needed an innovative and scalable solution to train its network of distributors across more than 600 points of sale in Mexico, 300 in Central America, and 200 in Colombia and Ecuador.
The company required a digital platform that could enhance employees’ technical knowledge and provide specialization to improve customer service and support. For this reason, they chose isEazy Engage to develop a fast, effective and scalable training program carefully tailored to the modern work environment.
“As a completely decentralized team with constant staff rotation, it was essential that training could be conducted autonomously, at any time or place, while also fostering user engagement.”
Berenice Martínez
Head of Training
Bridgestone
SOLUTION
In order to address these challenges, Bridgestone implemented isEazy Engage, an app that transformed their training into a fun, social and collaborative experience. Through the Bridgestone University platform, employees can now learn quickly and with maximum engagement from their own mobile devices.
The platform offers:
High-Impact Microlearning Content
Designed to expand employees’ technical knowledge with a practical focus on applying knowledge, these microlearning modules not only enhance expertise but also directly improve customer service and support at points of sale.
Gamification and Personalized Incentives
Thanks to the integration of game-based dynamics, users can compete against each other, earn points, and even redeem them for rewards. This system boosts motivation and engagement, driving participation rates higher.
A Fun and Social Learning Space
Bridgestone University is designed as a dynamic, engaging learning environment that fosters collaboration and social interaction. Employees can learn, share and discuss content, play individually or in teams.
Centralized Management and Data Analytics
The platform allows Bridgestone to manage a global database, track individual performance, and even measure progress in real time. It also supports direct communication, so the company can share updates, promotions and specific training requirements to its entire workforce regardless of location.
“With isEazy Engage, we now have a platform that offers high-impact microcontent, making team training more efficient and engaging. It enhances their technical expertise, helping improve customer service and support. And all this comes in an innovative app designed especially for them.”
Genaro Jiménez
Trade Marketing Manager
Bridgestone
RESULTS
Since implementing isEazy Engage, Bridgestone has achieved outstanding results that have transformed its training process:
The initial rollout in Mexico exceeded all expectations, with rapid adoption across various distributors resulting in more than 2,000 active users in just four months.
Due to the project’s initial success, Bridgestone has begun rolling out the initiative in Costa Rica, Colombia, and Ecuador, where similarly positive results are expected.
Thanks to this initiative, Bridgestone has established itself as a market leader, becoming the first company in its industry to develop and implement a training platform like isEazy Engage.
“With isEazy Engage, we’re not just meeting our goals — we’re transforming our industry. Although the app was initially designed for external staff, even our own employees are requesting access to use it as part of our continuous training and onboarding program.”
Genaro Jiménez
Trade Marketing Manager
Bridgestone
Imagine having a tool that helps you connect, train, and motivate your whole team — no matter where they are. With isEazy Engage, it’s possible:
Learning Always
Within Reach
Give your team access to training content from any location, using their mobile devices. Provide the opportunity for continuous learning tailored to their unique needs.
Engaging and
Motivating Learning
Incorporate exciting microlearning content, gamification dynamics, rewards and incentives to keep your team engaged and motivated.
Efficient Knowledge
Management
Centralize essential information on one single platform, enabling employees to access, comment on, and share content quickly and easily.
Measurable, Scalable
Impact
Track your team’s progress in real time and adjust training programs to meet your company’s specific challenges.
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