CASE STUDY
Telefónica Spain is one of the world’s leading telecommunications companies, committed to making the world more human by connecting people’s lives. With a strong presence in Europe and revenues of more than 12 billion euros, it is recognized for its leadership in connectivity, television, and mobile networks.
In response to industry transformations and changes in services offered in recent years, Telefónica decided to invest in an ambitious reskilling program to prepare its employees with the new skills they needed.
In the words of David Martín, project leader for skills and learning experience, today the sector “is undergoing a profound transformation, where it is no longer just about voice minutes, but about ultra-fast connections, television, and cybersecurity. We needed to empower our team for this change.”
Founded
1924
Industry
Telecommunications
Reach
Spain and Europe
Workforce
100,000+ employees
Technology
isEazy Author. isEazy Skills and isEazy Factory
Roberto Prada
Learning Manager
Telefónica Spain
NEED
With the transformation of its business model and the growing significance of digital services such as cybersecurity, Big Data, and cloud computing, Telefónica Spain faced the challenge of training its employees in a wide range of new skills.
However, the size of and geographical range of its workforce, combined with the nature of the fast-evolving tech market, meant that they needed a comprehensive and flexible training approach.
“The challenge was to develop a reskilling program for all our professionals, not just a few, and cover the new needs in technical and digital skills.”
Roberto Prada
Learning Manager
Telefónica Spain
SOLUTION
Telefónica Spain relied on isEazy to design and implement a training strategy built on three fundamental pillars: agile content, an effective methodology, and cutting-edge technology. These solutions allowed them to carry out a comprehensive reskilling plan for their more than 18,000 employees.
Ad hoc content generation
With isEazy Author, Telefónica has successfully streamlined its content production processes, creating high-quality e-learning courses quickly and efficiently. This tool has enabled the design of dynamic and engaging resources tailored to the specific needs of each group, ensuring personalized and effective training.
E-learning course factory
Through isEazy Factory, Telefónica has also gained access to new training resources in record time, delivering outstanding results. This service has been crucial in ensuring that training aligns with the company’s strategic goals and reaches all employees consistently.
Catalog for the reskilling of professionals
With this solution, Telefónica built a solid foundation of training content, providing its employees with a vast library of digital and interpersonal skills courses. This enabled professionals to refocus their careers and gain the skills they needed for the future.
RESULTS
Since implementing isEazy’s solutions, Telefónica Spain has achieved significant re
93% received training
With more than 18,000 professionals participating in some activity and a 20% increase in the number of training hours.
Digitization of learning
Online training increased significantly, establishing itself as the preferred format after the pandemic.
Impact on the business
Training increased not only in quantity but also in quality, directly impacting the critical capabilities that Telefónica needed for its digital transformation.
“Training has a clear impact on the business. It’s not just about offering more training but delivering quality information that transforms the profiles we need.”
Roberto Prada
Learning Manager
Telefónica Spain
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