March 10, 2026
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On March 5, we hosted in Madrid the AI & Learning Forum: What no one has told you about AI, an event we organized together with Microsoft, where we brought together professionals from Human Resources, Training, and Technology to analyze how artificial intelligence is truly impacting organizations.
In addition to presenting the pioneering study on “The use of AI in HR and training” that we developed with Microsoft, we featured real cases, a roundtable discussion, and expert talks to understand the current state of AI adoption.
The study data helped quantify the current landscape: only 23% of organizations have achieved real integration of AI into their processes, while most remain in exploratory stages, and around 85% use generic AI tools for training purposes.
Many of the barriers preventing organizations from implementing AI in their processes are related to the lack of a corporate strategy. That’s why Guillermo Lorbada, Head of New Ways of Working at Repsol, highlighted in his talk the importance of adopting AI in a scalable way and the need to integrate it thoughtfully, with a team of experts leading the initiative.
During the roundtable discussion with Eva Astorga, Manager of the Methodologies and Digital Talent Hub at Mahou San Miguel, and Mónica Rentero, Head of Learning and Development at Telefónica, they analyzed specific cases of how their companies are applying AI in their day-to-day operations and the strategies that have worked best for them.
For his part, Carlos Yánez, Sales Manager AI Business Solutions at Microsoft, addressed the key factors for effective AI adoption in business environments, based on experience, understanding, and efficiency.
During the event, we also introduced AI Autopilot, our AI-powered solution for creating training content. With this approach, we enable teams to generate courses in a faster, more structured, and needs-aligned way, integrating artificial intelligence directly into the instructional design process.
Thank you to all the professionals who joined us in Madrid, as well as to the speakers for sharing their experience and insights. The AI & Learning Forum made one thing clear: artificial intelligence is already part of everyday work, but the real challenge now is integrating it structurally by aligning technology, processes, and teams.
If you’d like to dive deeper into the data and insights, you can access the full report.
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