There are many ways to improve the commitment and productivity of employees in the modern workplace. One method, however, stands out. Gamification, despite some initial doubts, has proven to be one of the most effective strategies available for enhancing the corporate learning experience. Integrating game elements into learning not only makes the process more attractive to employees, but also boosts participation and knowledge retention levels.
However, the key to success with this strategy lies in choosing the right gamification tools that align with the specific objectives of your company. In this article, we’ll analyze the key features that any successful gamification setup should have, and introduce you to five different options so you can choose the ones that best suit your business.
The benefits of gamification across the business world
Gamification is a powerful and versatile strategy, which demonstrates great results in a wide range of different business contexts. For example, in HR, it can be used to help roll out onboarding programs and streamline assessment processes, creating an interactive environment that drives productivity and commitment.
It’s no different in the marketing space. Gamification is a valuable tool when it comes to attracting audiences, increasing interactions between customer and company, and strengthening loyalty. But above all, it’s in the field of business training where gamification really shines, revolutionizing the way in which companies approach the development of skills and knowledge in their employees. What’s more, there is data to support it.
A study developed by KPMG and published by Harvard Business Review demonstrated that employees’ active participation in gamified training directly correlated with improvements in performance and productivity. As a result, the company enjoyed multiple benefits: a significant increase in fees charged, number of customers and access to commercial opportunities.
Key features of a good gamification tool
To guarantee the success of gamification in the professional environment, and above all in the field of training, it’s crucial to choose the right tool. It should include the following features:
An attractive design
First impressions count. An attractive and visually stimulating design motivates employees, increasing involvement and immersion in the gamification experience.
Constant feedback
Immediate feedback reinforces learning. Your tool must provide regular feedback on user performance in order to keep them motivated and informed.
Elements that encourage competition and collaboration
Effective gamification strategies balance a sense of competition with team collaboration. Elements such as ranking tables and group challenges foster camaraderie and self-improvement.
Adaptability and customization
Every company has its own unique needs. Gamification tools must be adaptable and customizable to line up with your specific objectives and corporate culture.
Integration with other platforms
Gamification is most effective when integrated with other platforms such as learning management systems or employee apps. This guarantees a more unified, personal and seamless experience.
Data measurement and analysis
Collecting good data is key to evaluating performance. Tools that offer measurement and analysis features allow companies to evaluate the impact of gamification and make improvements.
Ease of use
Finally, unnecessary complexity can get in the way of a smooth experience. An easy-to-use gamification tool ensures that employees will quickly get comfortable with the learning experience without facing technical issues.
Leading gamification tools on the market
1. AhaSlides
This gamification tool allows you to easily create surveys, games, questionnaires and competitions both in the classroom and at home. AhaSlides offers multiple options for content creation, such as designing quizzes with multiple choice answers in the form of text or images. You can also configure the tool to create individual or team games, and if you’re unsure or lack confidence, you can even use one of its pre-designed templates.
2. Picklers
The second tool on our list is a gamification app that allows you to design questionnaires to evaluate multiple students in real time. Although it works through a computer or mobile device, not all participants need to have one, which makes it ideal for face-to-face use in classrooms.
3. Mindomo
A collaborative app based on mental and conceptual maps, as well as schemes and diagrams. With this tool, students will be able to create a host of maps and diagrams, which they can later convert into presentations, for a more attractive visual experience.
Mindomo offers its users the ability to personalize the educational experience and collaborate in real time. It’s the perfect gamification tool to stimulate creativity and analysis, but also to promote self-directed learning. Students will have to decide how to structure their diagrams and connect the information contained within, thus promoting critical thinking and problem solving skills.
4. Symbaloo
The fourth tool is an app that combines gamification with visual organization. It allows students and trainers to create personalized dashboards by collecting, organizing and categorizing links to various websites.
Users can enjoy creating a virtual desktop made up of blocks of buttons. These buttons are in fact educational resources such as web pages, videos, mind maps and more, which can then be accessed from any device with an internet connection.
5. isEazy Game
isEazy Game is a leading gamification tool, offering a comprehensive and easy-to-implement solution for improving the learning experience in business environments. It comes with a friendly and intuitive design, and easily adapts to users of all different skill levels.
Its key features include a wide variety of game elements such as interactive questionnaires, simulations, and question and answer exercises. It also includes tracking and advanced analytics options, allowing managers to evaluate the performance of participants so they can identify areas for improvement and make informed decisions based on concrete data.
How to successfully implement gamification tools
In order for these gamification tools to prove effective, they must be implemented correctly. Below, we share some key strategies for a successful implementation:
Choose the right gamification elements
Identify appropriate gamification elements, such as points, rewards and levels, and apply them based on your company’s specific learning and development objectives. This strategic choice will ensure that training is done with purpose, and set the foundations for an effective gamification experience.
Design interactive activities
Develop interactive activities that actively involve participants and encourage them to continue learning. Creating an immersive narrative is a key element to hold the user’s attention, as are games, questions and other resources that encourage participation.
Integrate technological platforms
Integrate your gamification tool with other technological platforms already used by your company, such as learning management systems, internal applications or collaboration platforms. This integration will make for a more fluid and unified experience.
Evaluate and improve
Set up consistent evaluation and feedback mechanisms to measure the impact of gamification on employee performance. Analyze data on engagement, achievements, and areas for improvement, and then use this information to adjust and improve your gamification strategy.
Now that you know the best gamification tools and how to implement them successfully, it’s the perfect time to revolutionize your training and level up the development of your employees.
Get the boost you’re looking for with isEazy Game, the gamification app that lets your employees acquire knowledge quickly and effortlessly. Through games, challenges, levels and rankings, isEazy Game reinforces the individual achievements of your employees, strengthening their sense of belonging and preparing them to face their daily professional challenges. Request a demo today and take your company’s training to the next level!
