CASE STUDY
How Telefónica trained its employees in new skills with a large-scale reskilling plan
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June 12, 2026
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Table of contents
A training needs analysis (TNA) is the systematic process of identifying the gap between the competencies your workforce currently has and those it needs to meet business objectives. It evaluates employees’ existing skills and knowledge, compares them against the requirements of each role and the organization’s strategy, and determines which training is truly a priority.
In the context of corporate training and L&D teams, this analysis is the starting point for any effective corporate training plan: without it, you risk investing time and budget in courses that don’t address real problems. According to the World Economic Forum’s Future of Jobs Report 2023, 44% of workers’ core skills will be disrupted by 2027, making needs identification a strategic priority.
Training without a prior diagnosis is one of the most expensive mistakes in L&D: you end up designing courses nobody needs while real gaps go unaddressed. A rigorous analysis connects training to business objectives and helps justify every dollar of investment to leadership.
It also enables you to anticipate skill gaps before they affect performance. In a market where, according to the World Economic Forum, 6 out of 10 workers will need additional training before 2027, detecting missing competencies on time is what separates organizations that adapt from those that fall behind. Applying sound corporate pedagogy principles further ensures that training translates into real learning.
A solid analysis goes beyond simply asking each employee which course they’d like to take. It operates at three complementary levels to ensure training responds to both the strategy and individual performance. The table below summarizes the key question at each level:
| Level | Key question | Example |
|---|---|---|
| Organizational | Which business goals require new competencies? | An international expansion plan calls for language and local compliance training |
| Task / Role | What knowledge and skills does each role demand? | The sales team needs to master a new corporate CRM |
| Individual | What is each employee missing relative to their role requirements? | A technician needs certification on a specific tool |
Identifying training needs in a structured way lets you prioritize and justify your investment. Here are the five essential steps:
Every analysis starts with the organization’s strategic objectives. Before thinking about courses, answer what the company aims to accomplish in the short and medium term: launching a product, entering new markets, digitizing processes, or complying with new regulations. Those goals determine which competencies will be critical.
Once objectives are clear, translate each goal into the specific skills and knowledge employees need to achieve it. A well-structured course and skills catalog is useful here, along with comparing each role’s ideal profile against the real one to detect existing skill gaps.
The next step is measuring the actual starting point: which skills employees already master and which they need to develop. Several complementary data-gathering methods exist:
They reach many people quickly and yield quantitative data on knowledge levels and self-perceived needs. They provide the basis for an initial large-scale snapshot.
They add detail and context. They are especially useful with middle managers and key profiles who know first-hand the gaps in their teams and the goals of their area.
They bring together several people from the same team to uncover shared needs and build consensus. They offer a qualitative view that surveys alone cannot capture.
Observing performance on the actual job reveals the gap between what an employee says they know and what they actually apply day to day.
Each method provides a different type of information, and one alone is rarely enough. This table summarizes when to use each one and what it contributes to the needs analysis:
| Method | When to use it | What it provides |
|---|---|---|
| Surveys and questionnaires | To reach many people quickly | Quantitative data and self-perceived needs |
| Interviews | With key profiles and middle managers | Detail and context on goals and gaps |
| Focus groups | To detect shared team needs | Qualitative insight and group consensus |
| Direct observation | When performance is evaluated on the job | Real gaps between stated knowledge and actual practice |
| LMS analytics | When training is already in progress | Objective data on progress, completion, and results |
With needs identified, choose the format that best fits each competency and the learner’s profile. Corporate e-learning allows you to combine microlearning, gamification, and mobile learning to address different styles and paces, aligning with modern learner expectations. The key is that the training method should respond to the diagnosis, not the other way around.
Telefónica Spain illustrates how a solid needs diagnosis drives reskilling at scale. After structuring its learning ecosystem with isEazy, the company achieved a 20% increase in training hours and aligned its upskilling efforts with its digital transformation goals. Discover how they did it →
Not all needs carry the same weight. The final step is ranking what you’ve identified according to its impact on business objectives and its urgency, so resources are focused where they create the most value. This prioritization is the backbone of a solid training plan and a successful learning and development strategy, and it should be reviewed periodically.
Even with the best intentions, the analysis can go wrong. These are the most frequent pitfalls to avoid:
The biggest shift in recent years is that needs detection no longer has to be an annual, manual project. An LMS like isEazy LMS continuously collects data on progress, completion, assessment results, and actual content usage, turning the analysis into a living process.
Furthermore, as an all-in-one platform that includes an up-to-date skills catalog, it allows organizations to identify emerging skill gaps almost in real time and proactively assign training before a lack of a specific skill slows down a project. As a result, needs analysis is no longer a snapshot but becomes a system of continuous improvement.
A training needs analysis is a process that evaluates the current skills and knowledge of employees and compares them with the organization’s goals to determine which areas require training. This analysis is crucial for ensuring that training programs are aligned with business objectives, enabling effective staff development.
To identify training needs, follow several key steps: define the company’s objectives, identify the competencies and knowledge required to achieve them, assess current employee skills through surveys, interviews, focus groups, and observation, and compare the results to detect skill and knowledge gaps.
Several methods can be used to assess employee competencies, including surveys and evaluation reports, one-on-one interviews, focus groups, and direct observation. These tools provide valuable insights into the current level of employee skills and knowledge, enabling an accurate assessment of their training needs.
E-learning is an effective option for employee training because of its flexibility, accessibility, and ability to personalize learning content. Through learning management systems (LMS), employees can access online courses, progress at their own pace, and engage with multimedia resources, gamification, and microlearning, enriching the learning experience and improving training outcomes.
Once training needs have been identified, it is essential to prioritize them by focusing on the areas that will have the greatest impact on organizational performance. This means addressing the most critical or urgent gaps first, as resolving them will significantly increase the company’s efficiency and effectiveness. As training progresses, other needs can be addressed in a structured and gradual manner.
isEazy LMS is a learning management platform that facilitates the implementation of corporate training programs by providing tools to identify training needs, plan and distribute e-learning content, and evaluate training outcomes. With isEazy LMS, companies can deliver a complete and personalized learning experience, adapting content to the specific needs of each employee and measuring the real impact of training on business performance.