isEazy and Clarel: a successful duo for simultaneous training in more than 1,000 points of sale

  • Clarel, part of the DIA Group, has enlisted the help of isEazy’s technology to turn its entire sales team into experts in its product catalog and its new products developed in-house.
  • With more than 1,000 points of sale in Spain, the company needed to implement a training program that was adapted to the needs of the business.

Clarel, part of the DIA Group, is a network of shops specializing in beauty, personal care and wellness, with more than 1,000 points of sale throughout Spain. The company is currently undergoing a complete transformation of its business model, moving from self-service to a more product- and customer-centric model.

Together with this process, the company’s goal has been to turn its entire sales team into experts in its product catalog and, in particular, in its new products developed in-house. In order to implement this strategy, Clarel needed an e-learning tool that would allow them to implement dynamic and entertaining training that could be adapted to the needs of a large and geographically dispersed team. In addition, they needed the training to be easily integrated into their day-to-day operations and simultaneously in all their shops.

For this purpose, Clarel has turned to isEazy Engage, the training app of the technology company isEazy. “isEazy Engage has been a real game changer in the way we develop our teams’ skills. With the app, we have managed to condense all our knowledge into small interactive content pills, making them available to our professionals whenever they need it” states Elena Zurita, HR officer at Clarel.

At the same time, the company has been able to detect hidden talent among its employees through the use of the app, facilitating the creation of a group of influencers who are currently responsible for developing training pills for the rest of the company.

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