2024-05-22

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M learning

What is mLearning?

Learning is a training methodology that uses mobile apps to impart knowledge through educational materials. Also known as mobile learning, this method falls under the umbrella of e-learning, but focuses specifically on the use of mobile devices.

Both in educational and business environments, this methodology is increasingly popular. Why? Primarily because people can attend classes, enroll in courses or take exams wherever and whenever they want. Students can therefore learn without interruptions from the office, from home, while traveling, sitting in a park or even queuing for the bank.

mLearning uses microlearning to boost engagement through small fragments or training sessions of no more than 15 minutes that include videos, games, and quizzes, among other dynamic resources.

What applications does mLearning have?

According to data from Statista, there are more than 6.1 billion smartphones in circulation. These devices can reach places where books and computers cannot, making the applications of mLearning practically limitless.

Here are some of the most significant:

  • Complement traditional face-to-face training
  • Train remote learners and employees
  • Provide training to frontline employees

Key features of m-learning

For m-learning to be genuinely effective in corporate training programs, it must have specific fundamental characteristics:

Content microlearning format

Mobile learning combines technology with content in a microlearning format. Microlearning is a learning methodology that delivers training in micro-content or small bursts of relevant information, designed to be consumed quickly, maintaining attention and improving learner retention. Do you want to know more about microlearning? Read this article.

When combining a mobile learning strategy with microlearning content, you can recreate the classic content consumed daily on social networks, which is the favorite for the modern workforce: interactive videos, animations, games, and exercises, among others.

Social Learning

Mobile learning often uses social learning to drive engagement by emulating the behavior of social media users. Some of the most used social learning elements for m-learning are forums, news feeds, or chats to connect with colleagues or experts and share ideas.

Benefits of mLearning for mobile and flexible learning

One of the biggest benefits of mLearning is its flexibility. As we have seen, mobile learning is synonymous with learning anytime, anywhere, and with content that is both entertaining and engaging. But it offers a whole range of other benefits for students:

  • Users can learn at their own pace
  • Content is usually highly dynamic
  • Allows for content personalization
  • Drives continuous learning
  • Provides immediate feedback
  • Enables a wide variety of content formats

In a business context, mLearning provides the following benefits for the company as well as learners:

  • Better course completion rates
  • Higher retention and engagement rates
  • Collaborative learning and teamwork
  • Cost-effective

Best practices for designing and developing mLearning content

For a company’s mLearning strategy to be successful, it is essential to establish a strategy for its implementation.

With this in mind, UNESCO has published the Guidelines for Mobile Learning Policies, which we have summarized below:

  • Create policies related to mobile learning or update existing ones.
  • Train teachers to drive learning through mobile technologies.
  • Ensure gender equality for students.
  • Expand and improve connectivity options, ensuring accessibility.
  • Design equal access strategies for all.
  • Promote the safe, responsible and healthy use of mobile technologies.
  • Use mobile technology to improve communication and training.
  • Raise awareness of mobile learning using advocacy activities.

In the workplace, implementing these best practices is essential to get the most out of mLearning. Its effective use offers much more than training, increasing productivity, improving employee engagement and internal communication.

#5 Key for a successful corporate mobile learning strategy

Now that you know what mobile learning is and know its advantages and disadvantages, we want to teach you how to create a successful m-learning strategy with these 5 tips:

#1 Makes it easy to start

The first impression counts, and employees will decide whether or not the platform is worth it in just a couple of minutes. By incorporating a mobile learning strategy, change must be accessible and allow learners to adapt and continue learning without any problem. Providing direct access to the content is better without forcing them to log in and in a friendly app.

#2 Design ‘Mobile’ content for smartphones

Yes, because it is about more than just watching lessons on a Smartphone instead of on a computer. The entire experience must be attractive and interactive. Use everyday actions like swiping or tapping on the screen to create a friendly and intuitive interface.

#3 Use Videos

Why? The current confidence in YouTube and Tiktok tutorials or videos, compared to textbooks, can be used for training. In addition, the information presented in video format is more likely to be retained because our brain understands it more easily.

#4 Divide the content into short modules and experiment with gamification

You know about microlearning and why micro training works better, but gamification is also essential. Integrating game activities for points, rankings, or the opportunity to level up offers a more pleasant experience to users and generates more engagement.

#5 Incorporate social learning spaces

Spaces to keep professionals connected and communicating at all times to facilitate feedback, like chats, feeds, forums, etc.

Train your frontline workers, wherever they are with IsEazy Engage

Do you want to incorporate mobile learning into your corporate learning strategy? isEazy Engage is the training app that accompanies your frontline professionals in their workflow.

Increase knowledge retention and engagement in your training thanks to effective cards with all kinds of micro-content that your front-liners will effortlessly enjoy: Audio, videos, infographics, tests… The most addictive content on their smartphone. Request your free trial now!

Fernando González Zurita
CONTENT CREATED BY:
Fernando González Zurita
SEO Specialist at isEazy

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