{"id":96400,"date":"2025-07-10T08:45:48","date_gmt":"2025-07-10T08:45:48","guid":{"rendered":"https:\/\/iseazy-new-2.sidnpre.com\/?post_type=prensa&#038;p=96400"},"modified":"2025-10-08T09:22:37","modified_gmt":"2025-10-08T09:22:37","slug":"cbtd-2025","status":"publish","type":"prensa","link":"https:\/\/www.iseazy.com\/es\/noticias\/cbtd-2025\/","title":{"rendered":"isEazy en CBTD 2025: nuevas tecnolog\u00edas, herramientas y estrategias de formaci\u00f3n en Latinoam\u00e9rica"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":96401,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-96400","prensa","type-prensa","status-publish","has-post-thumbnail","hentry"],"acf":{"guide_shortcode":73609,"guide_sidebar_shortcode":73612,"plantilla_blog":"si","anadir_contenido":[{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"<p><em>Del 25 al 27 de junio, isEazy particip&oacute; en la 40&ordf; edici&oacute;n del Congreso Brasile&ntilde;o de Formaci&oacute;n y Desarrollo (CBTD), el mayor evento de T&amp;D en Am&eacute;rica Latina. Un punto de encuentro clave para los profesionales del aprendizaje corporativo que, este a&ntilde;o, reuni&oacute; a m&aacute;s de&nbsp;<strong>8.000 asistentes<\/strong>,&nbsp;<strong>100 expositores<\/strong>&nbsp;y&nbsp;<strong>16 escenarios simult&aacute;neos<\/strong>&nbsp;con ponencias de alto nivel como&nbsp;<strong>Britt Andreatta, CEO de Brain Aware Training<\/strong>, o&nbsp;<strong>Jo&atilde;o Branco, ex vicepresidente de marketing de McDonald&rsquo;s Brasil<\/strong>.<\/em><\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"El CBTD es una oportunidad para buscar herramientas, recursos y nuevas posibilidades para impulsar las acciones de formaci\u00f3n y desarrollo corporativo en Brasil. Un evento donde compartir todo el conocimiento y buenas pr\u00e1cticas, comprender el estado del sector T&D y descubrir nuevas maneras de cumplir cada vez mejor nuestro rol estrat\u00e9gico en las organizaciones.","cita_autor":"Igor Cozzo, director ejecutivo de ABTD.","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"<p>Nuestra&nbsp;<strong>primera participaci&oacute;n en un evento presencial en Brasil &ndash;<\/strong>mercado estrat&eacute;gico en nuestra expansi&oacute;n internacional-, ha sido un &eacute;xito y el escenario perfecto para&nbsp;<strong>presentar las herramientas e-learning de isEazy.&nbsp;<\/strong>Desde nuestro stand en el Centro de Convenciones Pro Magno, cientos de profesionales del sector pudieron conocer nuestras&nbsp;<strong>soluciones<\/strong>&nbsp;<strong>impulsadas por IA, probar las &uacute;ltimas funcionalidades&nbsp;<\/strong>y descubrir c&oacute;mo ayudamos a las organizaciones a crear, gestionar y escalar su formaci&oacute;n con mayor agilidad y eficiencia.&nbsp;<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"Quer\u00edamos estar presentes en un momento tan decisivo para el sector T&D en Am\u00e9rica Latina. En CBTD hemos podido mostrar c\u00f3mo nuestra tecnolog\u00eda puede transformar la manera en que las empresas forman a sus equipos, con soluciones intuitivas, eficaces y centradas en resultados.","cita_autor":"Miguel Valverde, CEO de 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tendencias que marcar\u00e1n el futuro del aprendizaje en la regi\u00f3n<\/h2>\n<p>Durante el evento, hemos identificado algunas de las\u00a0<strong>tendencias clave<\/strong>\u00a0<strong>que ya est\u00e1n transformando el sector de la formaci\u00f3n corporativa en Brasil<\/strong>\u00a0y en toda Am\u00e9rica Latina:<\/p>\n<ul>\n<li><strong>La inteligencia artificial como aliada de la estrategia de formaci\u00f3n<\/strong>: Cada vez m\u00e1s organizaciones buscan herramientas que integren IA para\u00a0<strong>acelerar la creaci\u00f3n de contenidos, personalizar itinerarios formativos y ofrecer experiencias m\u00e1s relevantes para el usuario<\/strong>. Es el caso de nuestra herramienta de autor o la plataforma de formaci\u00f3n todo en uno de isEazy, que desatan la productividad gracias a la IA, lo que supone menor inversi\u00f3n en tiempo y recursos para los equipos de RRHH y formaci\u00f3n, y mayor engagement.<\/li>\n<li><strong>El desarrollo de habilidades y el liderazgo en la construcci\u00f3n de entornos psicol\u00f3gicamente seguros:<\/strong>\u00a0se refuerza la importancia de la formaci\u00f3n en soft skills a la hora de fomentar el bienestar laboral y la salud mental. Las organizaciones invierten cada vez m\u00e1s en contenidos que desarrollen habilidades humanas, comunicaci\u00f3n, liderazgo o inteligencia emocional. Especialmente, aquellas habilidades blandas que les permitan lidiar con las nuevas tecnolog\u00edas, entender su funcionamiento y aprovecharlas al m\u00e1ximo.<\/li>\n<li><strong>Hacer de la cultura del aprendizaje una pr\u00e1ctica viva y estrat\u00e9gica en las organizaciones<\/strong>: Esto implica integrar el aprendizaje de forma continua en todos los niveles de la empresa, donde la capacitaci\u00f3n no solo responde a necesidades inmediatas, sino que tambi\u00e9n anticipa los desaf\u00edos futuros. A trav\u00e9s de herramientas tecnol\u00f3gicas de vanguardia, como plataformas de\u00a0<strong>e-learning personalizadas<\/strong>, las organizaciones pueden ofrecer experiencias de aprendizaje din\u00e1micas, accesibles y alineadas con los objetivos estrat\u00e9gicos. De esta manera, el aprendizaje se convierte en un activo clave que empodera a los empleados, optimiza el rendimiento y fortalece la resiliencia organizacional.<\/li>\n<li><strong>Formaci\u00f3n flexible y accesible para todos los equipos<\/strong>: En un contexto de trabajo h\u00edbrido, con equipos distribuidos y necesidades diversas,\u00a0<strong>crece la demanda de soluciones m\u00f3viles, escalables y multiformato<\/strong>. Adem\u00e1s, es clave en el sector de la formaci\u00f3n que los\u00a0<strong>contenidos est\u00e9n localizados al idioma de los profesionales<\/strong>, lo que pone de relieve las soluciones impulsadas por IA donde la traducci\u00f3n, subt\u00edtulos y voces en off son autom\u00e1ticas.<\/li>\n<\/ul>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"<p>La acogida en CBTD 2025 ha sido excelente, y confirma que isEazy llega a Brasil en el momento adecuado, con la tecnolog\u00eda y la visi\u00f3n necesarias para acompa\u00f1ar a las empresas de la regi\u00f3n en el nuevo paradigma del aprendizaje corporativo. \u00a1Nos vemos pronto por all\u00ed! <\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}}],"articulos_relacionados":{"selecciona_los_posts_a_mostar":false}},"_links":{"self":[{"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/noticias\/96400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/noticias"}],"about":[{"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/types\/prensa"}],"author":[{"embeddable":true,"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":0,"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/noticias\/96400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/media\/96401"}],"wp:attachment":[{"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/media?parent=96400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}