{"id":116421,"date":"2026-06-23T07:11:42","date_gmt":"2026-06-23T07:11:42","guid":{"rendered":"https:\/\/www.iseazy.com\/?post_type=prensa&p=116421"},"modified":"2026-06-29T08:11:43","modified_gmt":"2026-06-29T08:11:43","slug":"exporetail-iberoamerica-2026","status":"publish","type":"prensa","link":"https:\/\/www.iseazy.com\/es\/noticias\/exporetail-iberoamerica-2026\/","title":{"rendered":"ExpoRetail\u00a0Iberoam\u00e9rica\u00a02026: tendencias y transformaci\u00f3n\u00a0en\u00a0el sector retail\u00a0\u00a0"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":116482,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-116421","prensa","type-prensa","status-publish","has-post-thumbnail","hentry"],"acf":{"guide_shortcode":false,"guide_sidebar_shortcode":false,"ocultar_shortcode":false,"plantilla_blog":"si","anadir_contenido":[{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

Los pasados 17 y 18 de junio participamos en\u00a0ExpoRetail Iberoam\u00e9rica 2026<\/strong><\/a>, la primera edici\u00f3n en Madrid de uno de los encuentros m\u00e1s ambiciosos\u00a0del sector\u00a0retail\u00a0en Espa\u00f1a. Celebrado en IFEMA, el evento reuni\u00f3 a m\u00e1s de 4.000 profesionales, 110 expositores y 200 ponentes nacionales e internacionales para\u00a0analizar las tendencias, desaf\u00edos y oportunidades que est\u00e1n redefiniendo el futuro del comercio\u00a0minorista.<\/strong><\/p>\n

Durante\u00a0las\u00a0dos jornadas, fabricantes, distribuidores, responsables de operaciones\u00a0y transformaci\u00f3n digital compartieron\u00a0experiencias, buenas pr\u00e1cticas\u00a0y casos de \u00e9xito\u00a0<\/strong>en torno a algunos de los grandes retos del sector:\u00a0la gesti\u00f3n de equipos distribuidos, la optimizaci\u00f3n de la operativa en tienda, la\u00a0automatizaci\u00f3n de procesos y la necesidad de ofrecer experiencias m\u00e1s \u00e1giles para empleados\u00a0y\u00a0clientes.<\/strong><\/p>\n

En este contexto, el equipo de\u00a0isEazy\u00a0presentamos nuestra soluci\u00f3n para\u00a0mantener alineados todos\u00a0los puntos de venta en tiempo real,\u00a0isEazy\u00a0Engage<\/strong><\/a>,\u00a0una\u00a0app\u00a0impulsada por IA que\u00a0integra\u00a0tareas, comunicaci\u00f3n\u00a0y\u00a0onboarding\u00a0y\u00a0formaci\u00f3n\u00a0en una \u00fanica plataforma\u00a0para\u00a0<\/strong>cualquier dispositivo m\u00f3vil<\/strong><\/a>.<\/strong><\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"carrousel","texto":"","ima":[{"imagen":{"ID":116723,"id":116723,"title":"1","filename":"1-2.jpeg","filesize":358576,"url":"https:\/\/www.iseazy.com\/wp-content\/uploads\/2026\/06\/1-2.jpeg","link":"https:\/\/www.iseazy.com\/es\/noticias\/exporetail-iberoamerica-2026\/1-9\/","alt":"","author":"71","description":"","caption":"","name":"1-9","status":"inherit","uploaded_to":116421,"date":"2026-06-23 15:02:27","modified":"2026-06-23 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La alineaci\u00f3n de los equipos, un reto clave para el\u00a0retail\u00a0actual<\/h3>\n

Uno de los temas m\u00e1s recurrentes durante el evento fue\u00a0la necesidad de mejorar la conexi\u00f3n entre la estrategia corporativa y su ejecuci\u00f3n en tienda.<\/strong>\u00a0En un sector caracterizado por redes amplias de establecimientos, plantillas distribuidas y una elevada rotaci\u00f3n de personal,\u00a0garantizar que todos los equipos trabajen con la misma informaci\u00f3n y objetivos sigue siendo uno de los principales desaf\u00edos.<\/strong><\/p>\n

Las conversaciones\u00a0que mantuvimos\u00a0con profesionales del\u00a0sector\u00a0nos confirmaron que\u00a0muchas compa\u00f1\u00edas\u00a0contin\u00faan gestionando procesos cr\u00edticos mediante m\u00faltiples herramientas desconectadas entre s\u00ed, lo que dificulta la comunicaci\u00f3n, ralentiza la operativa y genera ineficiencias en el d\u00eda a d\u00eda.<\/strong><\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"El gran reto del retail no es disponer de m\u00e1s herramientas, sino conseguir que las personas tengan acceso a la informaci\u00f3n correcta, en el momento adecuado y desde un \u00fanico lugar.","cita_autor":"Miguel Valverde, CEO de isEazy ","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

Por eso, durante\u00a0el\u00a0evento realizamos cientos de demos de\u00a0isEazy\u00a0Engage<\/a>\u00a0y su funcionamiento para\u00a0centralizar la gesti\u00f3n de tareas, la comunicaci\u00f3n interna\u00a0y\u00a0los procesos de\u00a0onboarding\u00a0y\u00a0repositorio de manuales,\u00a0guidelines\u00a0y v\u00eddeos explicativos en\u00a0una \u00fanica\u00a0app.\u00a0As\u00ed,\u00a0los equipos de primera l\u00ednea pueden acceder a todo lo que necesitan desde su propio dispositivo m\u00f3vil.<\/p>\n

IA para simplificar\u00a0el d\u00eda a d\u00eda en tienda<\/h3>\n

La\u00a0IA\u00a0realmente integrada en los procesos,\u00a0fue otro de los grandes protagonistas de esta edici\u00f3n. Los debates y demostraciones giraron en torno a\u00a0c\u00f3mo aplicarla de manera pr\u00e1ctica para\u00a0mejorar la productividad, agilizar procesos y facilitar la toma de decisiones.<\/p>\n

Desde\u00a0nuestro stand compartimos c\u00f3mo la IA integrada en\u00a0isEazy\u00a0Engage\u00a0ayuda a automatizar tareas y simplificar la\u00a0<\/strong>gesti\u00f3n diaria de los equipos<\/strong>,<\/a>\u00a0permitiendo a las organizaciones dedicar m\u00e1s tiempo a\u00a0lo que realmente aporta valor: las personas y la experiencia del cliente.<\/strong><\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"La tecnolog\u00eda solo genera impacto cuando simplifica el trabajo de quienes est\u00e1n en primera l\u00ednea. Nuestro objetivo es que cada empleado tenga todo lo que necesita para desempe\u00f1ar mejor su trabajo desde una experiencia sencilla e intuitiva.","cita_autor":"Miguel Valverde, CEO de isEazy ","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"carrousel","texto":"","ima":[{"imagen":{"ID":116642,"id":116642,"title":"1 (1)","filename":"1-1-1.jpeg","filesize":177713,"url":"https:\/\/www.iseazy.com\/wp-content\/uploads\/2026\/06\/1-1-1.jpeg","link":"https:\/\/www.iseazy.com\/es\/noticias\/exporetail-iberoamerica-2026\/1-1-6\/","alt":"","author":"71","description":"","caption":"","name":"1-1-6","status":"inherit","uploaded_to":116421,"date":"2026-06-23 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Desde\u00a0isEazy\u00a0queremos agradecer a todos los profesionales que se acercaron a nuestro stand para\u00a0conocer nuestra\u00a0soluci\u00f3n, compartir sus retos y descubrir nuevas formas de potenciar el rendimiento de sus equipos.<\/strong><\/p>\n

Si quieres descubrir c\u00f3mo mantener alineados todos tus puntos de venta en tiempo real, visita\u00a0isEazy Engage<\/strong><\/a>.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}}],"articulos_relacionados":{"selecciona_los_posts_a_mostar":false}},"_links":{"self":[{"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/noticias\/116421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/noticias"}],"about":[{"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/types\/prensa"}],"author":[{"embeddable":true,"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/users\/71"}],"version-history":[{"count":0,"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/noticias\/116421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/media\/116482"}],"wp:attachment":[{"href":"https:\/\/www.iseazy.com\/es\/wp-json\/wp\/v2\/media?parent=116421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}