{"id":106899,"date":"2026-03-23T14:34:02","date_gmt":"2026-03-23T14:34:02","guid":{"rendered":"https:\/\/www.iseazy.com\/?post_type=prensa&p=106899"},"modified":"2026-05-12T10:07:39","modified_gmt":"2026-05-12T10:07:39","slug":"retail-forum-madrid-2026","status":"publish","type":"prensa","link":"https:\/\/www.iseazy.com\/es\/noticias\/retail-forum-madrid-2026\/","title":{"rendered":"Retail Forum Madrid 2026: una cita con la innovaci\u00f3n que est\u00e1 redefiniendo el retail"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":106900,"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-106899","prensa","type-prensa","status-publish","has-post-thumbnail","hentry"],"acf":{"guide_shortcode":false,"guide_sidebar_shortcode":false,"ocultar_shortcode":false,"plantilla_blog":"si","anadir_contenido":[{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

El pasado 18 de marzo participamos en el\u00a0Retail\u00a0Forum\u00a0Madrid 2026<\/strong>, el evento organizado por\u00a0iKN\u00a0que se ha consolidado como una de las\u00a0principales citas del sector\u00a0retail\u00a0en Espa\u00f1a<\/strong>. Celebrado en IFEMA, reuni\u00f3 a\u00a0m\u00e1s de 1.500 profesionales y m\u00e1s de 120 ponentes<\/strong>\u00a0para analizar los retos actuales del negocio en un entorno marcado por la\u00a0transformaci\u00f3n del punto de venta, la digitalizaci\u00f3n y la evoluci\u00f3n de la experiencia de cliente<\/strong>.<\/p>\n

Las charlas de expertos y casos pr\u00e1cticos de la jornada se centraron en las\u00a0l\u00edneas de trabajo que est\u00e1n marcando el futuro del\u00a0retail:\u00a0c\u00f3mo mejorar la ejecuci\u00f3n<\/strong>\u00a0en el punto de venta,\u00a0optimizar la operativa y conectar mejor la estrategia\u00a0formativa\u00a0<\/strong>con las necesidades del negocio. Por eso, contamos con nuestro cliente\u00a0Clarel, l\u00edder en droguer\u00eda y perfumer\u00eda, para la sesi\u00f3n \u00abLeaders in Retail\u00bb<\/strong>, para hablar de c\u00f3mo est\u00e1 alineando la cultura y la operativa diaria en sus m\u00e1s de 1.000 puntos de venta gracias a la\u00a0tecnolog\u00eda de isEazy Engage<\/strong>.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"carrousel","texto":"","ima":[{"imagen":{"ID":106916,"id":106916,"title":"Retail Forum Madrid 2026 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El caso Clarel: cultura y operativa diaria alineada en m\u00e1s de 1.000 tiendas<\/h3>\n

Carlos Ramos, Senior Manager de Talento y Cultura en\u00a0Clarel<\/strong>, acompa\u00f1\u00f3 a nuestro\u00a0CEO, Miguel Valverde<\/strong>\u00a0en una charla que abord\u00f3 una problem\u00e1tica estructural del sector: la\u00a0dificultad de trasladar estrategia y cultura desde la central hasta el punto de venta<\/strong>\u00a0de forma consistente.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"El reto no es solo comunicar, sino garantizar que la estrategia llegue y se ejecute en el punto de venta. En redes amplias y distribuidas, esto exige simplificar procesos y facilitar el acceso a la informaci\u00f3n. La digitalizaci\u00f3n solo aporta valor cuando elimina fricciones y permite una aplicaci\u00f3n real en el d\u00eda a d\u00eda.","cita_autor":"Carlos Ramos, Senior Manager de Talento y Cultura en Clarel. ","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

En este caso de \u00e9xito, Clarel <\/a>mostr\u00f3 c\u00f3mo la tecnolog\u00eda app de isEazy Engage ha sido clave para alinear a 3.000 empleados distribuidos en m\u00e1s de 1.000 tiendas <\/strong>en tiempo real<\/strong>, con un contexto de alta rotaci\u00f3n y dispersi\u00f3n geogr\u00e1fica, y en un momento clave de transformaci\u00f3n del modelo de negocio<\/strong> de la compa\u00f1\u00eda.<\/p>\n

Para Carlos Ramos, la ventaja diferencial de esta app es la usabilidad<\/strong>, siendo muy intuitiva para los profesionales,<\/strong> que pueden tenerla en su propio m\u00f3vil para: comunicarse directamente<\/strong> con el equipo global y con la central, gestionar y supervisar la operativa diaria, y formarse con microimpactos de conocimiento<\/strong>\u00a0en el puesto de trabajo.<\/p>\n

Adem\u00e1s, remarc\u00f3 la importancia de la gamificaci\u00f3n en isEazy Engage como palanca de negocio: <\/strong>reforzando el conocimiento mediante retos y rankings<\/strong>, activando campa\u00f1as<\/strong> comerciales y permitiendo identificar perfiles de alto rendimiento<\/strong>.<\/p>\n

Resultados del proyecto formativo con Clarel<\/h3>\n

Los datos compartidos durante la sesi\u00f3n \u00abLeaders in Retail\u00bb reflejaron el impacto directo en el negocio y la mejora de KPIs clave del sector:<\/strong><\/p>\n