{"id":98828,"date":"2025-11-06T12:08:55","date_gmt":"2025-11-06T12:08:55","guid":{"rendered":"https:\/\/iseazy.com\/noticias\/corporate-learning-day-madrid-25\/"},"modified":"2025-11-06T16:53:55","modified_gmt":"2025-11-06T16:53:55","slug":"corporate-learning-day-madrid-25","status":"publish","type":"prensa","link":"https:\/\/www.iseazy.com\/br\/noticias\/corporate-learning-day-madrid-25\/","title":{"rendered":"A Repsol escala sua forma\u00e7\u00e3o global com a Rede de Formadores Internos: cria\u00e7\u00e3o aut\u00f4noma de conte\u00fados com a IA da isEazy Author"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":48,"featured_media":98838,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-98828","prensa","type-prensa","status-publish","has-post-thumbnail","hentry"],"acf":{"guide_shortcode":73609,"guide_sidebar_shortcode":73612,"plantilla_blog":"si","anadir_contenido":[{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

No \u00faltimo dia 28 de outubro, patrocinamos o <\/em>Corporate Learning Day Madrid 2025<\/em><\/strong>, organizado pelo portal Equipos & Talento no Museu Reina Sof\u00eda, e <\/em>apresentamos nosso caso de sucesso com a Repsol<\/em><\/strong>: um exemplo de forma\u00e7\u00e3o impulsionada por IA que melhora a efici\u00eancia, engaja a equipe e gera impacto direto nos neg\u00f3cios.<\/em><\/p>\n

A Repsol enfrentava um grande desafio: escalar sua estrat\u00e9gia de treinamento interno<\/strong> para capacitar mais de 25.000 colaboradores em 90 pa\u00edses<\/strong>. Eles precisavam de uma solu\u00e7\u00e3o \u00e1gil, com uma curva de aprendizado simples e eficaz. Confiaram na isEazy Author<\/strong>, nossa ferramenta de autoria com intelig\u00eancia artificial, que permitiu uma transforma\u00e7\u00e3o completa no seu modelo de capacita\u00e7\u00e3o.<\/p>\n

Gra\u00e7as \u00e0 nossa tecnologia, os especialistas internos da Repsol puderam criar conte\u00fados<\/strong> interativos, \u00fateis e personalizados de forma aut\u00f4noma, reduzindo drasticamente os custos e os prazos de produ\u00e7\u00e3o<\/strong>. E o mais importante: sem comprometer a qualidade, o crit\u00e9rio pedag\u00f3gico ou a relev\u00e2ncia.<\/p>\n

Hoje, a \u00e1rea de Forma\u00e7\u00e3o e Aprendizagem da Repsol lidera o Programa de Talentos<\/strong>, com foco em upskilling e reskilling como motores estrat\u00e9gicos do neg\u00f3cio<\/strong>. Em 2025, essa abordagem se consolidou com a cria\u00e7\u00e3o da sua Rede de Formadores<\/strong>, composta por mais de 1.000 especialistas internos<\/strong> que transformam seu conhecimento em cursos validados pela equipe de forma\u00e7\u00e3o \u2014 e que passam a integrar o know-how da companhia… tudo isso com a isEazy Author.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"carrousel","texto":"","ima":[{"imagen":{"ID":98807,"id":98807,"title":"54890156318_2c4f0f37a5_o-scaled-1","filename":"54890156318_2c4f0f37a5_o-scaled-1.webp","filesize":247312,"url":"https:\/\/www.iseazy.com\/wp-content\/uploads\/2025\/11\/54890156318_2c4f0f37a5_o-scaled-1.webp","link":"https:\/\/www.iseazy.com\/br\/noticias\/corporate-learning-day-madrid-25\/54890156318_2c4f0f37a5_o-scaled-1\/","alt":"","author":"48","description":"","caption":"","name":"54890156318_2c4f0f37a5_o-scaled-1","status":"inherit","uploaded_to":98803,"date":"2025-11-06 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Uma mudan\u00e7a mensur\u00e1vel e transformadora na Repsol<\/h2>\n

Os resultados falam por si:<\/p>\n

    \n
  • Mais de 250 cursos criados por ano<\/strong>, com picos de at\u00e9 300.<\/li>\n
  • Produ\u00e7\u00e3o mais imediata e eficiente<\/strong>, otimizando recursos em compara\u00e7\u00e3o com o modelo anterior baseado em fornecedores externos.<\/li>\n
  • Maior engajamento<\/strong>, gra\u00e7as \u00e0 facilidade de incluir interatividades geradas por IA com apenas um clique.<\/li>\n
  • Conte\u00fados mais relevantes e aplic\u00e1veis<\/strong>, criados por quem realmente conhece a realidade de cada \u00e1rea: seus pr\u00f3prios especialistas.<\/li>\n<\/ul>\n

    Este caso de sucesso foi apresentado na Talent Talk entre Urbano Mata<\/strong>, Gerente de Forma\u00e7\u00e3o e Aprendizagem Industrial na Repsol, e nosso CEO, Miguel Valverde,<\/strong> durante o Corporate Learning Day Madrid 2025<\/strong>. O evento, que reuniu mais de 800 profissionais das \u00e1reas de RH, treinamento e desenvolvimento<\/strong>, foi mais uma vez o ponto de encontro para explorar o presente e o futuro do aprendizado corporativo.<\/p>\n

    Na conversa, ambos os profissionais discutiram como a combina\u00e7\u00e3o entre IA generativa e conhecimento especializado est\u00e1 redefinindo a cria\u00e7\u00e3o de conte\u00fados<\/strong> de treinamento dentro de uma grande organiza\u00e7\u00e3o como a Repsol, permitindo escalar processos, garantir consist\u00eancia e personalizar a experi\u00eancia de aprendizagem<\/strong>.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"\u201cGra\u00e7as a isEazy, criamos conte\u00fados adaptados \u00e0 realidade de cada \u00e1rea e com um alto n\u00edvel de engajamento. A possibilidade de que nossos pr\u00f3prios especialistas internos os produzam com o apoio da IA fez uma grande diferen\u00e7a<\/b> nos prazos de produ\u00e7\u00e3o.\u201d\r\n","cita_autor":"Urbano Mata, Repsol","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"\u201cEstamos vivendo uma revolu\u00e7\u00e3o na forma como o conhecimento \u00e9 produzido, consumido e gerenciado nas empresas. A IA generativa n\u00e3o apenas melhora os prazos e a efici\u00eancia, como tamb\u00e9m democratiza a cria\u00e7\u00e3o de conte\u00fados de forma\u00e7\u00e3o<\/b>, tornando-a acess\u00edvel a qualquer perfil dentro da organiza\u00e7\u00e3o.\u201d\r\n","cita_autor":"Miguel Valverde, CEO de 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    Principais destaques do Corporate Learning Day Madrid 2025<\/h2>\n

    O evento contou com 14 confer\u00eancias tem\u00e1ticas, 12<\/strong> Talent Talks<\/em><\/strong> e mais de 32 palestrantes do setor empresarial que compartilharam experi\u00eancias reais<\/strong> e cases de sucesso<\/strong> focados no impacto da intelig\u00eancia artificial nas \u00e1reas de RH, treinamento, cultura organizacional, lideran\u00e7a, sustentabilidade e desenvolvimento de talentos.<\/p>\n

    Nossa sess\u00e3o \u201cComo a Repsol impulsiona seu conhecimento interno com a cria\u00e7\u00e3o de conte\u00fado formativo gra\u00e7as \u00e0 IA generativa\u201d<\/strong> n\u00e3o foi a \u00fanica contribui\u00e7\u00e3o do dia, e entre as confer\u00eancias realizadas no audit\u00f3rio do edif\u00edcio Nouvel, destacamos estes cinco insights sobre o futuro do setor:<\/strong><\/p>\n

      \n
    • “One size fits none” j\u00e1 \u00e9 uma realidade em L&D<\/strong><\/li>\n<\/ul>\n

      A personaliza\u00e7\u00e3o da aprendizagem \u00e9 imperativa. As organiza\u00e7\u00f5es est\u00e3o adotando modelos adaptativos que respondem \u00e0s necessidades individuais de cada colaborador.<\/p>\n

        \n
      • A IA se posiciona como motor estrat\u00e9gico da aprendizagem<\/strong><\/li>\n<\/ul>\n

        Ela n\u00e3o apenas automatiza processos, mas tamb\u00e9m permite antecipar necessidades, personalizar jornadas e medir o impacto em tempo real.<\/p>\n

          \n
        • Human + Digital: o novo equil\u00edbrio na forma\u00e7\u00e3o<\/strong><\/li>\n<\/ul>\n

          A tecnologia impulsiona a escalabilidade, mas o verdadeiro impacto est\u00e1 na combina\u00e7\u00e3o com experi\u00eancias humanas significativas.<\/p>\n

            \n
          • Lideran\u00e7a na era da transforma\u00e7\u00e3o cont\u00ednua<\/strong><\/li>\n<\/ul>\n

            Formar l\u00edderes que inspirem, promovam a diversidade e incentivem a resili\u00eancia \u00e9 essencial para sustentar a inova\u00e7\u00e3o.<\/p>\n

              \n
            • \u201cIA First, Human-Centric\u201d: a abordagem \u00e9tica \u00e9 essencial<\/strong><\/li>\n<\/ul>\n

              Na era da IA, a tecnologia deve estar a servi\u00e7o do prop\u00f3sito humano: potencializar o talento sem desumaniz\u00e1-lo.<\/p>\n

              O Corporate Learning Day Madrid<\/em> foi o espa\u00e7o ideal para compartilhar conhecimento e continuar promovendo uma forma\u00e7\u00e3o corporativa mais \u00e1gil, humana e alinhada com os desafios atuais. Agradecemos a todos que participaram da palestra e aos que visitaram nosso estande para conhecer as novidades das ferramentas e-learning da isEazy impulsionadas por IA, projetadas para criar, distribuir e gerenciar treinamentos online de forma f\u00e1cil, flex\u00edvel e personalizada.<\/strong> Nos vemos na pr\u00f3xima edi\u00e7\u00e3o!<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}}],"articulos_relacionados":{"selecciona_los_posts_a_mostar":false}},"_links":{"self":[{"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/noticias\/98828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/noticias"}],"about":[{"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/types\/prensa"}],"author":[{"embeddable":true,"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/users\/48"}],"version-history":[{"count":0,"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/noticias\/98828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/media\/98838"}],"wp:attachment":[{"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/media?parent=98828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}