{"id":121981,"date":"2026-08-14T12:15:57","date_gmt":"2026-08-14T12:15:57","guid":{"rendered":"https:\/\/www.iseazy.com\/?post_type=prensa&p=121981"},"modified":"2026-09-21T14:38:38","modified_gmt":"2026-09-21T14:38:38","slug":"impacto-ia-rrhh-curitiba","status":"publish","type":"prensa","link":"https:\/\/www.iseazy.com\/br\/noticias\/impacto-ia-rrhh-curitiba\/","title":{"rendered":"A isEazy analisa em Curitiba os principais fatores de impacto da IA nas \u00e1reas de RH de mais de 30 pa\u00edses"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":122017,"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-121981","prensa","type-prensa","status-publish","has-post-thumbnail","hentry"],"acf":{"guide_shortcode":false,"guide_sidebar_shortcode":false,"ocultar_shortcode":false,"plantilla_blog":"si","anadir_contenido":[{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

Para al\u00e9m do boom<\/em> da intelig\u00eancia artificial (IA) aplicada ao treinamento corporativo, entender como essa transforma\u00e7\u00e3o est\u00e1 acontecendo<\/strong> na pr\u00e1tica \u00e9 fundamental para que os departamentos de Recursos Humanos possam aproveitar todo o seu potencial.<\/strong><\/p>\n

Com esse objetivo, participamos de um encontro organizado pela Associa\u00e7\u00e3o Brasileira de Recursos Humanos – Seccional Paran\u00e1 (ABRH-PR)<\/strong>, entidade fundada em 1966, em Curitiba (Brasil), no qual nosso Key Account Manager, Daniel Goler<\/em><\/strong>, apresentou a palestra \u201c<\/em>Do hype \u00e0 realidade: como a IA est\u00e1 transformando o RH em mais de 30 pa\u00edses\u201d<\/em><\/strong>.<\/strong><\/p>\n

 <\/p>\n

GenAI, Learning Analytics e modelos preditivos: a IA que j\u00e1 est\u00e1 transformando a gest\u00e3o de talentos<\/h3>\n

Durante o evento, compartilhamos os principais resultados do estudo \u201cUso da IA em RH e Treinamento\u201d<\/em><\/a>, elaborado pela isEazy e Microsoft<\/strong> com base nas respostas de mais de 300 profissionais de 32 pa\u00edses<\/strong>. Uma an\u00e1lise que nos permitiu mostrar como as organiza\u00e7\u00f5es est\u00e3o incorporando a intelig\u00eancia artificial e quais s\u00e3o as principais oportunidades<\/strong> que a IA oferece para a gest\u00e3o e o desenvolvimento de pessoas.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"carrousel","texto":"","ima":[{"imagen":{"ID":121519,"id":121519,"title":"00173-Bom Dia RH 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Asimismo, analizamos las tendencias que est\u00e1n marcando la evoluci\u00f3n de la IA en Recursos Humanos, desde\u00a0la automatizaci\u00f3n de procesos hasta su impacto en el aprendizaje, el desarrollo del talento y la toma de decisiones.<\/strong>\u00a0Tambi\u00e9n abordamos c\u00f3mo esta tecnolog\u00eda puede ayudar a los departamentos de RR. HH. a asumir un papel m\u00e1s estrat\u00e9gico y a responder de forma\u00a0m\u00e1s \u00e1gil y personalizada a las necesidades de los profesionales.<\/strong><\/p>\n","ima":false,"titulo":"","cita":"A IA j\u00e1 n\u00e3o \u00e9 apenas uma tend\u00eancia futura para os departamentos de RH. O desafio agora \u00e9 passar da fase de experimenta\u00e7\u00e3o com a tecnologia para a integra\u00e7\u00e3o estrat\u00e9gica dela, a fim de gerar um impacto real no desenvolvimento de talentos e nos resultados.","cita_autor":"Daniel Goler, Gerente de Contas-Chave na isEazy.","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

Os dados confirmam justamente essa lacuna entre uso e integra\u00e7\u00e3o. Embora a IA j\u00e1 fa\u00e7a parte do dia a dia de muitas equipes, o estudo revela que 77% do mercado ainda n\u00e3o a integrou de forma efetiva em seus processos, enquanto 23% das organiza\u00e7\u00f5es j\u00e1 conseguiram dar esse passo.<\/strong> A diferen\u00e7a n\u00e3o est\u00e1 apenas em contar com ferramentas, mas em incorpor\u00e1-las a fluxos de trabalho definidos, com crit\u00e9rios de uso, conhecimento interno e objetivos claros. Ou seja, o verdadeiro desafio j\u00e1 n\u00e3o \u00e9 experimentar a IA, mas transform\u00e1-la em uma capacidade operacional e estrat\u00e9gica dentro das \u00e1reas de RH e Treinamento.<\/p>\n

O estudo tamb\u00e9m analisa quais tecnologias ter\u00e3o maior impacto em RH e treinamento corporativo nos pr\u00f3ximos tr\u00eas anos<\/strong>. A IA generativa<\/strong> ocupa a primeira posi\u00e7\u00e3o, com 45% das respostas, seguida de perto por Learning Analytics<\/em> e modelos preditivos<\/strong>.<\/p>\n

A proximidade entre essas prioridades aponta para uma evolu\u00e7\u00e3o clara: o valor da IA n\u00e3o estar\u00e1 apenas na gera\u00e7\u00e3o de conte\u00fados, mas na combina\u00e7\u00e3o dessa capacidade com dados que permitam compreender melhor cada profissional e ajustar a experi\u00eancia em tempo real<\/strong>. Ou seja, avan\u00e7ar para solu\u00e7\u00f5es capazes de interpretar o contexto, identificar necessidades, adaptar o n\u00edvel ou o formato, responder a d\u00favidas e recomendar o pr\u00f3ximo passo mais adequado. Assim, gera\u00e7\u00e3o, an\u00e1lise e previs\u00e3o come\u00e7am a convergir em um treinamento mais personalizado, interativo e conectado ao desempenho real.
\n\ufeff<\/span>\ufeff<\/span><\/p>\n","ima":false,"titulo":"","cita":"La IA ya no es una tendencia de futuro para los departamentos de RR. HH., sino una realidad que est\u00e1 transformando la manera en la que las organizaciones trabajan con sus personas. El reto ahora est\u00e1 en pasar de experimentar con la tecnolog\u00eda a integrarla de forma estrat\u00e9gica para conseguir un impacto real en el negocio y en el desarrollo del talento.","cita_autor":"Daniel Goler, Key Account Manager en isEazy. 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N\u00f3s, da isEazy, agradecemos \u00e0 ABRH-PR pela oportunidade de oferecer esta palestra exclusiva e de compartilhar nossa vis\u00e3o e os aprendizados obtidos por meio de nosso estudo. Continuamos apostando na cria\u00e7\u00e3o de espa\u00e7os de di\u00e1logo que permitam aproximar dados, experi\u00eancias e conhecimento <\/strong> sobre o uso real da intelig\u00eancia artificial na capacita\u00e7\u00e3o corporativa.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}}],"articulos_relacionados":{"selecciona_los_posts_a_mostar":false}},"_links":{"self":[{"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/noticias\/121981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/noticias"}],"about":[{"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/types\/prensa"}],"author":[{"embeddable":true,"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/users\/71"}],"version-history":[{"count":0,"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/noticias\/121981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/media\/122017"}],"wp:attachment":[{"href":"https:\/\/www.iseazy.com\/br\/wp-json\/wp\/v2\/media?parent=121981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}