{"id":116463,"date":"2026-06-23T10:56:04","date_gmt":"2026-06-23T10:56:04","guid":{"rendered":"https:\/\/www.iseazy.com\/?post_type=prensa&p=116463"},"modified":"2026-06-29T08:20:42","modified_gmt":"2026-06-29T08:20:42","slug":"exporetail-iberoamerica-2026","status":"publish","type":"prensa","link":"https:\/\/www.iseazy.com\/br\/noticias\/exporetail-iberoamerica-2026\/","title":{"rendered":"ExpoRetail Iberoam\u00e9rica 2026: as tend\u00eancias atuais e a transforma\u00e7\u00e3o no setor de varejo"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":116483,"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-116463","prensa","type-prensa","status-publish","has-post-thumbnail","hentry"],"acf":{"guide_shortcode":false,"guide_sidebar_shortcode":false,"ocultar_shortcode":false,"plantilla_blog":"si","anadir_contenido":[{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

Nos dias 17 e 18 de junho, participamos da ExpoRetail Iberoam\u00e9rica 2026<\/strong><\/a>, a primeira edi\u00e7\u00e3o em Madrid de um dos encontros mais ambiciosos do setor varejista na Espanha. Realizado na IFEMA, o evento reuniu mais de 4.000 profissionais, 110 expositores e 200 palestrantes nacionais e internacionais para analisar as tend\u00eancias, desafios e oportunidades que est\u00e3o redefinindo o futuro do varejo.<\/strong><\/p>\n

Durante os dois dias, fabricantes, distribuidores, respons\u00e1veis por opera\u00e7\u00f5es e transforma\u00e7\u00e3o digital compartilharam experi\u00eancias, boas pr\u00e1ticas e casos de sucesso <\/strong>em torno de alguns dos grandes desafios do setor: a gest\u00e3o de equipes distribu\u00eddas, a otimiza\u00e7\u00e3o da opera\u00e7\u00e3o em loja, a automatiza\u00e7\u00e3o de processos e a necessidade de oferecer experi\u00eancias mais \u00e1geis para colaboradores e clientes.<\/strong><\/p>\n

Nesse contexto, a equipe da isEazy apresentou nossa solu\u00e7\u00e3o para manter todos os pontos de venda alinhados em tempo real, isEazy Engage<\/strong><\/a>, um app impulsionado por IA que integra tarefas, comunica\u00e7\u00e3o, onboarding e treinamento em uma \u00fanica plataforma para <\/strong>qualquer dispositivo m\u00f3vel<\/strong><\/a>.<\/strong><\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"carrousel","texto":"","ima":[{"imagen":{"ID":116625,"id":116625,"title":"Exporetail 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O alinhamento das equipes, um desafio-chave para o varejo atual<\/h3>\n

Um dos temas mais recorrentes durante o evento foi a necessidade de melhorar a conex\u00e3o entre a estrat\u00e9gia corporativa e sua execu\u00e7\u00e3o em loja.<\/strong> Em um setor caracterizado por grandes redes de estabelecimentos, equipes distribu\u00eddas e alta rotatividade de pessoal, garantir que todas as equipes trabalhem com as mesmas informa\u00e7\u00f5es e objetivos continua sendo um dos principais desafios.<\/strong><\/p>\n

As conversas que tivemos com profissionais do setor confirmaram que muitas empresas continuam gerenciando processos cr\u00edticos por meio de v\u00e1rias ferramentas desconectadas entre si, o que dificulta a comunica\u00e7\u00e3o, desacelera a opera\u00e7\u00e3o e gera inefici\u00eancias no dia a dia.<\/strong><\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"O grande desafio do varejo n\u00e3o \u00e9 dispor de mais ferramentas, mas sim garantir que as pessoas tenham acesso \u00e0s informa\u00e7\u00f5es corretas, no momento certo e em um \u00fanico lugar.","cita_autor":"Miguel Valverde, CEO da isEazy ","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

Por isso, durante o evento realizamos centenas de demos do isEazy Engage<\/a> e de seu funcionamento para centralizar a gest\u00e3o de tarefas, a comunica\u00e7\u00e3o interna e os processos de onboarding, al\u00e9m do reposit\u00f3rio de manuais, diretrizes e v\u00eddeos explicativos em um \u00fanico app. Assim, as equipes de linha de frente podem acessar tudo o que precisam a partir de seu pr\u00f3prio dispositivo m\u00f3vel.<\/p>\n

IA para simplificar o dia a dia em loja<\/h3>\n

A IA realmente integrada aos processos foi outro dos grandes destaques desta edi\u00e7\u00e3o. Os debates e demonstra\u00e7\u00f5es giraram em torno de como aplic\u00e1-la de maneira pr\u00e1tica para melhorar a produtividade, agilizar processos e facilitar a tomada de decis\u00f5es.<\/p>\n

Em nosso stand, compartilhamos como a IA integrada ao isEazy Engage ajuda a automatizar tarefas e simplificar a <\/strong>gest\u00e3o di\u00e1ria das equipes<\/strong><\/a>, permitindo que as organiza\u00e7\u00f5es dediquem mais tempo ao que realmente gera valor: as pessoas e a experi\u00eancia do cliente.<\/strong><\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"A tecnologia s\u00f3 causa impacto quando simplifica o trabalho daqueles que est\u00e3o na linha de frente. Nosso objetivo \u00e9 que cada funcion\u00e1rio tenha tudo o que precisa para desempenhar melhor seu trabalho, por meio de uma experi\u00eancia simples e intuitiva.","cita_autor":"Miguel Valverde, CEO da isEazy ","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"carrousel","texto":"","ima":[{"imagen":{"ID":116643,"id":116643,"title":"1 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