{"id":106948,"date":"2026-03-23T14:34:02","date_gmt":"2026-03-23T14:34:02","guid":{"rendered":"https:\/\/www.iseazy.com\/noticias\/retail-forum-madrid-2026\/"},"modified":"2026-05-12T13:33:00","modified_gmt":"2026-05-12T13:33:00","slug":"retail-forum-madrid-2026","status":"publish","type":"prensa","link":"https:\/\/www.iseazy.com\/br\/noticias\/retail-forum-madrid-2026\/","title":{"rendered":"Retail Forum Madrid 2026: um encontro com a inova\u00e7\u00e3o que est\u00e1 redefinindo o retail"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":106901,"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-106948","prensa","type-prensa","status-publish","has-post-thumbnail","hentry"],"acf":{"guide_shortcode":false,"guide_sidebar_shortcode":false,"ocultar_shortcode":false,"plantilla_blog":"si","anadir_contenido":[{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

No dia 18 de mar\u00e7o, participamos do Retail Forum Madrid 2026<\/strong>, evento organizado pela iKN que se consolidou como um dos principais encontros do setor de retail na Espanha<\/strong>. Realizado no IFEMA, reuniu mais de 1.500 profissionais e mais de 120 palestrantes<\/strong> para analisar os desafios atuais do neg\u00f3cio em um cen\u00e1rio marcado pela transforma\u00e7\u00e3o do ponto de venda, pela digitaliza\u00e7\u00e3o e pela evolu\u00e7\u00e3o da experi\u00eancia do cliente<\/strong>.<\/p>\n

As palestras de especialistas e os casos pr\u00e1ticos do evento se concentraram nas frentes que est\u00e3o moldando o futuro do retail: como melhorar a execu\u00e7\u00e3o<\/strong> no ponto de venda, otimizar a opera\u00e7\u00e3o e conectar melhor a estrat\u00e9gia de treinamento<\/strong> \u00e0s necessidades do neg\u00f3cio. Por isso, contamos com nosso cliente Clarel, l\u00edder em drogaria e perfumaria, na sess\u00e3o “Leaders in Retail”<\/strong>, para mostrar como est\u00e1 alinhando a cultura e a opera\u00e7\u00e3o di\u00e1ria em mais de 1.000 lojas gra\u00e7as \u00e0 tecnologia da isEazy Engage<\/strong>.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"carrousel","texto":"","ima":[{"imagen":{"ID":106916,"id":106916,"title":"Retail Forum Madrid 2026 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O caso Clarel: cultura e opera\u00e7\u00e3o di\u00e1ria alinhadas em mais de 1.000 lojas<\/h3>\n

Carlos Ramos, Senior Manager de Talento e Cultura na Clarel<\/strong>, participou junto ao nosso CEO, Miguel Valverde<\/strong> de uma sess\u00e3o que abordou um desafio estrutural do setor: a dificuldade de levar a estrat\u00e9gia e a cultura da matriz at\u00e9 o ponto de venda<\/strong> de forma consistente.<\/p>\n","ima":false,"titulo":"","cita":"","cita_autor":"","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"quote","texto":"","ima":false,"titulo":"","cita":"O desafio n\u00e3o \u00e9 apenas comunicar, mas garantir que a estrat\u00e9gia chegue e seja implementada no ponto de venda. Em redes amplas e distribu\u00eddas, isso exige a simplifica\u00e7\u00e3o dos processos e a facilita\u00e7\u00e3o do acesso \u00e0 informa\u00e7\u00e3o. A digitaliza\u00e7\u00e3o s\u00f3 agrega valor quando elimina atritos e permite uma aplica\u00e7\u00e3o pr\u00e1tica no dia a dia.","cita_autor":"Carlos Ramos, Gerente S\u00eanior de Talento e Cultura na Clarel. ","banner_single":{"imagen_de_fondo":false,"imagen":false,"texto":"","enlace":null},"imagen":false,"dimensiones_imagen":false,"ancho_custom":"","video":{"imagen_preview":false,"enlace_video_youtube":""},"tabla":{"primera_fila_de_la_tabla":false,"resto_de_filas_de_la_tabla":false},"grid":false,"faqs":false,"shortcode":{"selector_de_shortcode":false}},{"selecciona_tipo_de_contenido_a_anadir":"text","texto":"

Neste case de sucesso, Clarel <\/a>mostrou como a tecnologia do app isEazy Engage foi fundamental para alinhar 3.000 colaboradores distribu\u00eddos em mais de 1.000 lojas <\/strong>em tempo real<\/strong>, em um contexto de alta rotatividade e dispers\u00e3o geogr\u00e1fica, e em um momento-chave de transforma\u00e7\u00e3o do modelo de neg\u00f3cio<\/strong> da empresa.<\/p>\n

Para Carlos Ramos, a principal vantagem dessa aplica\u00e7\u00e3o \u00e9 a usabilidade<\/strong>, sendo muito intuitiva para os profissionais<\/strong>, que podem utiliz\u00e1-la diretamente no celular para se comunicar de forma direta<\/strong> com a equipe global e com a matriz, gerenciar e supervisionar a opera\u00e7\u00e3o di\u00e1ria e se capacitar com microlearning<\/strong> no pr\u00f3prio local de trabalho.<\/p>\n

Al\u00e9m disso, ele destacou a import\u00e2ncia da gamifica\u00e7\u00e3o no isEazy Engage como alavanca de neg\u00f3cio<\/strong>:
\nrefor\u00e7ando o conhecimento por meio de desafios e rankings<\/strong>, ativando campanhas<\/strong> comerciais e permitindo identificar perfis de alto desempenho<\/strong>.<\/p>\n

Resultados do projeto de treinamento com a Clarel<\/h3>\n

Os dados compartilhados durante a sess\u00e3o “Leaders in Retail” evidenciaram o impacto direto no neg\u00f3cio e a melhoria de KPIs-chave do setor:<\/strong><\/p>\n