As new digital tools and processes gain significant traction in the workplace, the need for training and development has never been more important. According to LinkedIn’s 2023 Workplace Learning Report, skills needed for jobs have changed by 25% since 2015 and that number is expected to double by 2027.
Making sure your employees are up to date on the latest skills and advancements associated with their roles is essential to the long-term success of your business but providing them with the training to do so isn’t always a straightforward process.
In order to train your workforce on the skills specific to your company, the best solution is to develop custom content. This way, you can ensure their learning has a direct and measurable impact in their day-to-day work. This content, however, comes at a cost. Not only does it take resources and time to create, but truly engaging course content also requires expert pedagogical knowledge as well as the necessary design skills to turn it into a reality.
What does it mean to outsource e-learning content?
Faced with these challenges, many companies turn to third party collaborators in an effort to streamline their processes. By working with a content factory to outsource e-learning, you put an external expert in charge of developing the materials you need to upskill your team.
How much of the content they are in charge of is up to you. Some content factories require you to provide all of the content and simply design it in a way your employees respond to. With others, you are able to work alongside professionals in e-learning to develop the content itself, using their skills and expertise to guarantee its success. This means you can trust them with everything from a single course to the launch of a full-scale training project.
Why outsource your training and development?
Regardless of the size and scale of your requirements, outsourcing comes with a whole host of benefits for those companies willing to look outside of the office for support:
1. Take advantage of expert knowledge
First and foremost, the expertise of your content provider is undoubtedly one of the biggest benefits when outsourcing. They should be experienced in developing training for a wide range of projects which they can put into practice when working on yours, particularly important if you’re new to the online training world. They’ll also be aware of the latest trends and technologies in training.
2. Boost engagement
This expertise is hugely beneficial when it comes to learning experience in particular. While you might have an idea of the content you need to cover in order upskill your team, a content provider brings the know-how needed to turn that it into a complete learning experience designed with the employee in mind. A big part of that learner experience lies in interactivity. Interactive learning is essential to knowledge retention since it allows employees to actively participate in their professional development, but developing these resources requires expertise.
From games and exercises to podcasts and videos, you can incorporate all kinds of interactives into your training by outsourcing your digital content creation, no in-house expertise necessary!
3. Save time and resources
While there is, of course, a cost associated with outsourcing, the knowledge and efficiency of the teams you collaborate with will actually save you time, and therefore money, in the long run when compared to developing your own content within your team.
You should also be able to control costs by developing a brief and schedule in collaboration with the experts that means you avoid unplanned changes and expenses.
4. Create personalized content
As we’ve already seen, custom content is a worthwhile business investment for ensuring that training applies to the specific needs of an organization. It’s also useful in terms of branding. Incorporating your colors, typography, imagery and more helps to reinforce your brand’s identity and foster a sense of belonging among employees. Working with external content designers makes all of this possible.
5. Optimize training for multiple devices
Content factories are capable of developing training for multiple devices. With the number of US adults who use mobile phones predicted to reach over 250 million in 2023, it’s more important than ever to be able to create cross-platform training. If you outsource e-learning content, you can ensure that it’s accessible on multiple devices and from remote working environments, an essential for global organizations.
6. Edit and update content with ease
We’ve already seen how quickly required skills within the workplace are changing. That means that you need to be able to edit and update your training content in line with new technology and industry developments. Some content factories offer this functionality as an added extra which makes keeping your content up to date simple.
7. Flexibility
The best content factories on the market offer all of these benefits with flexibility in mind. Forget long processes and endless back and forths only to be left with content that doesn’t ultimately fit your needs. The provider you choose should adapt to your company’s requirements and deliver with your expectations in mind—no surprises.
Trust the experts with your training content
As you can see, trusting experts in the field of e-learning with your training content comes with all kinds of benefits, not only for the company itself, but for the employees. By relying on professional content designers, their user experience becomes a priority, making them a valued part of the team and, in turn, boosting job satisfaction.
With isEazy Factory, you can outsource e-learning easily and efficiently. Whether you need help with the design and production of existing documents, or you have a training project you’d like to start from scratch, our team of experts have the industry-leading experience to deliver any e-learning project on time and on budget.
From voice overs and translations to pedagogical consultations, take advantage of our state-of-the-art resources and expertise to bring your online training to life.
